Michael Rammell is a UK based wedding photographer with a full time "day job" and the mission to make wedding photography his primary source of income. With a family, a mortgage, car payments and every-day bills, Michael has a strategy and a two year plan that will see him achieve his goal. In this interview we discuss, his plans and the use of  his all important spreadsheet which is the guiding light to get on path to full [...]

Mimika Cooney; photography book author, wife, mum, marketing expert, business trainer, photographer and has had to start her business twice... on different sides of the world. In this interview, we cover a lot of ground but the big takeaway for me was you can achieve portrait photography success through business relationships. Mimika started her original, primarily wedding photography business in the UK before moving to the USA because of her husbands work. Although a daunting thought, it was [...]

In this interview with world renown wedding photographer, Jonas Peterson, you'll learn the driving force to your business success can come from one person... you! His advice, ignore wedding photography for wedding photography success. It may sound counter intuitive but Jonas believes and explains in this episode the only way to stand out as an individual is to shoot like you... no one else can see the way you do. The difficult part is having the guts to [...]

In this interview with Caitlin McColl of Ragamuffin Pet Photography in Melbourne, we discuss the real business of pet photography success and what it takes to attract bookings week in, week out. Being young with little business experience meant Caitlin had to learn fast or change direction. She almost gave up at one stage before "busting through" and business has been great since. In this interview, Caitlin shares how she grew her business through marketing, Facebook, a business [...]

The Deasy's saw a massive drop in studio portrait bookings, turnover and profit after the global financial crisis (GFC) hit Ireland. By understanding their numbers and taking fast action the business was turned on its head to become extremely profitable once again. In this interview, you'll learn the secret to portrait photography success is to know your numbers. During our chat Padraic and Sonia explain the steps they took that redefined the way they do business following the [...]

Kristen Jensen from the USA is my guest today and as an ex-Ford supermodel, she has a lot of experience being on the other side of the camera which she draws on in her own business today. We talk about how that work has affected what she does today which leads to the conclusion that diversification is key for a home based wedding photography business. Being in such a competitive market, Kristen has done plenty to separate herself [...]

In this interview with Brian Chapman of Family Image Photography, you'll learn how to have a profitable portrait photography business and happy clients. What puts Brian in a position to teach you how to be profitable, enjoy what you do and have clients that love your work and happily tell their friends about you? The answer...he's been doing it for many, many years. And doing it well! This episode is a little different from the ordinary, which won't [...]

Kate MacPherson from Wellington, New Zealand can happily boast about wedding photography success with no upselling and smart branding but it wasn't always plain sailing... it took a breakdown for her to realise things had to change. The breakdown came as a result of overworking and undercharging and forced Kate to re-evaluate her wedding photography business. What followed was smart new branding, higher prices, less products, less weddings, no pressure upselling and a stress free workflow. In this [...]

If you were to ask Dean how he would measure success, I have a good feeling he would respond with: less hours and more lifestyle is the best measurement of photography business success. Following this episode of the photography podcast, I think you'll be nodding your head and agreeing. Dean Dampney of Cloud Face Photography is a small town documentary wedding photographer who shoots in a style that suits him, attracts clients that suit him and lives a [...]

Here's a massive understatement - my guest on the podcast today, is a busy woman! Three kids, a husband, a newly published book, a photography industry speaker, a law practice and a portrait photography business, all while relocating every few years to a new location. For Rachel Brenke, Photography Business Success is a balancing act! In this episode, Rachel explains how she manages to do everything and retain some sanity and family time. What makes Rachel's strategies so [...]