The Follan's have been running a profitable wedding and portrait business by following one mantra for photography success: zig when others are zagging. Andrew and Sarah have done things differently from the start. Andrew quit his full time job without a plan. The best option was to start a photography business because it was one thing that he loved to do. A gamble? Yes. Was it worth the risk? The day of the interview, Andrew was surfing mid week [...]

Gabriel's philosophy is pretty simple, his SEO strategies for photographers; be impossible for Google to ignore you and your website or blog. How? By being the absolute authority when it comes to your genre of photography in your target area. It doesn't matter whether you are a wedding or portrait photographer, this content will be relevant and actionable. Confused? Don't worry, Gabriel uncovers everything in simple, easy to follow steps and ideas on exactly what you need to [...]

If you ever wondered how to use Google Adwords for more photography bookings, you're going to enjoy this episode with Daryl Mander. Whether you're a portrait or wedding photographer, have a small or large budget for advertising and marketing, Adwords could be the one thing that generates more traffic to your website than any other method. Todays topic is one I've been desperate to cover since starting the Photo Biz Xposed podcast for a few reasons. It's potentially [...]

Andy Marcus owns, runs and shoots for a multi million dollar, 72 year old, 3rd generation photography studio in New York. He recently invoiced a wedding client over $250,000 USD for photography services. He did not grow up in a wealthy household. How did he achieve and continue to maintain his spot at the top end of the market? Andy says, networking leads to wedding photography success. In this interview, Andy shares how you can attract well paying [...]

This podcast episode with Jeff Voon, an incredibly talented and successful photographer from Malaysia, is filled with a surprising number of ideas on how to improve your wedding photography business that go totally against  many of the approaches I've heard from other photographers interviewed on the podcast. I think the title sums the interview up perfectly; do it differently for wedding photography success. Listening to Jeff, I can't see why the same shouldn't apply to portrait photographers as [...]

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty. The beauty of what Bernie has to share is that he has been in exactly the same position you are [...]

Amy Wolland, packed up and left New Zealand for Johannesburg, South Africa to start a photography business from scratch and for the first time in her life. In a foreign country, no contacts, no network and a limited knowledge of the market, she needed clients fast if this was going to work. In this interview, Amy reveals the steps she took before arriving and exactly how to generate wedding photography bookings from the get go. After two and [...]

Bryan Caporicci is a successful Canadian based photographer that focuses on weddings, portraits and environmental commercial photography. What struck me about this interview with Bryan is that he is a thinker and definitely not a follower. He happily goes against the norm if it means better results for his business. It's this attitude and entrepreneurial approach that led me to believe  that Bryan really is carrying out wedding photography marketing the smart way. In this episode, Bryan reveals [...]

Michael Rammell is a UK based wedding photographer with a full time "day job" and the mission to make wedding photography his primary source of income. With a family, a mortgage, car payments and every-day bills, Michael has a strategy and a two year plan that will see him achieve his goal. In this interview we discuss, his plans and the use of  his all important spreadsheet which is the guiding light to get on path to full [...]

Mimika Cooney; photography book author, wife, mum, marketing expert, business trainer, photographer and has had to start her business twice... on different sides of the world. In this interview, we cover a lot of ground but the big takeaway for me was you can achieve portrait photography success through business relationships. Mimika started her original, primarily wedding photography business in the UK before moving to the USA because of her husbands work. Although a daunting thought, it was [...]