Premium Members, click here to access this interview in the premium area Johl Dunn of www.johldunn.com will be familiar if you’ve been listening for a while. He’s been on the show before… and so have many of his clients. He’s featured in our predictions episodes and delivered training on pricing, lead generation, and mindset. But more importantly… He’s someone who consistently challenges photographers to think differently about what’s really holding their business back. In this interview, Johl shares [...]

Premium Members, click here to access this interview in the premium area Tracy Goodwin of www.captivatetheroom.com is a voice expert, coach, author, and podcaster who’s spent nearly 30 years studying how we use our voice… and what really happens when the pressure is on. She believes your voice is the most powerful — and most underutilised — asset you have in your business. And that it’s not what you say that creates connection… it’s how you say it. [...]

At the level Art Streiber is working… photography isn’t the hard part. Managing expectations. Handling pressure. Making sure everything comes together when it matters. That’s the real job. This interview pulls back the curtain on what clients are actually paying for — and why most photographers are focused on the wrong things.

Most photographers think the challenge is their pricing… or selling. But after this conversation with Heike Delmore, it’s clear that’s not where the real shift happens. Heike is taking clients who ask for “just a headshot”… and turning those enquiries into $5,000 sales — not by pushing harder, but by helping them see what those images are actually for. Because when a client understands how their photos will be used across their business, they stop thinking in terms of “one image”… and start thinking in terms of everything they need. That shift alone changes the entire sale.

You don’t need better marketing. You need better alignment between what you shoot… and who you want to book. After curating 10,000+ weddings, Blair deLaubenfels has seen the same mistakes repeated again and again — and in this episode, she shares what’s really holding photographers back, and how to start attracting the right clients without changing your style.

He’s booking up to 50 weddings a year… and says most photographers are focusing on the wrong kind of marketing. This one might change how you think about where your next booking is coming from.

AI is already changing how couples find and choose wedding photographers — and most photographers don’t realise it yet. Instead of browsing directories and comparing dozens of options, couples are starting to rely on AI to narrow their choices down to just a few trusted recommendations. In this interview, Emma Wise explains what’s happening behind the scenes — and why your biggest challenge moving forward won’t be getting found… but getting chosen.

What does it really take to move from smaller portrait jobs to high-profile commercial clients? In this interview, Drew Forsyth shares the mindset shifts, pricing lessons, and relationship skills that helped him make that transition — plus why he believes his biggest competition isn’t other photographers, but being forgotten.

Rebecca Schmidt runs a boudoir photography studio that photographs 70–85 clients every month and generated $3 million in revenue last year. Just three years earlier, she was a wedding and family photographer earning around $34,000 a year. In this episode, Rebecca shares how she pivoted into boudoir, built a team of 14, filled her calendar with paid advertising, and stepped away from shooting to focus on running the business. If you’ve ever wondered what’s possible when photography is run like a real company — not just a creative pursuit — this interview will open your eyes.

What if you didn’t need a high-volume photography business to make great money? In this interview, Jo Lyons shares how she’s built a pet photography business around lifestyle, creativity and connection — while still averaging around $2,500 per client and landing sales as high as $6,500. Based on a beautiful rural property in NSW, Jo has created a destination-style experience for dog lovers, using studio sessions, countryside portraits, book projects, Dog of the Year campaigns and clever local marketing to attract the right clients. There’s a lot to love in this one.