Premium Members, click here to access this interview in the premium area. Michael Schacht of www.312elements.com is a successful portrait and headshot photographer based in Chicago Ilinois. A lot of his work is booked via advanced Facebook Ads, retargeting and Google Adwords. He utilises smart website choices to funnel his potential clients to the right areas to make advertising to them even easier. This is exactly what we cover in today's episode. Some more about Michael... he spent his [...]

Premium Members, click here to access this interview in the premium area. Owen Mathias of www.owenmathias.com is today's guest. I'd been following Owen on Instagram and had seen a blog post or two and felt he'd hit the nail on the head about branding and understanding who his perfect clients were, then pulling them in. That was the pretext for this interview, but we ended up covering photography business branding, expanding into family and kids portraits plus, Google Adwords in [...]

Premium Members, click here to access this interview in the premium area. Alex Cearns of www.houndstoothstudio.com.au is described as one of our greatest dog photographers in the world by Dogs Today Magazine in the UK. In this interview, Alex shares what it takes and how she's built one of the most successful pet photography businesses in the country and likely, the world. A former police officer, she is now the photographer and co-owner of Western Australia's, Houndstooth Studio. Alex photographs [...]

Premium Members, click here to access this interview in the premium area. John Mireless of www.johnmireles.com is responsible for the outdoor art installation you may have heard of called - Neighbours. In this interview, John shares the detail on why and how he was able to transition from a domestic and commercial photographer to photographic Artist. Hint... he was able to generate enough income from photography to have time off (years) to focus solely on creating art with his photography. [...]

Premium Members, click here to access this interview in the premium area. Anna Hardy of www.annahardy.co.uk is one of the UK's leading family photographers. In the last ten years, she's built a highly respected and successful photography business, first with weddings, later with families and creative brands. In this interview, Anna shares exactly how she made the successful transition from wedding to family portrait photography, including her advertising, marketing and pricing methodology that all stemmed from a full rebrand [...]

Premium Members, click here to access this interview in the premium area. Michael Teo of www.professionalheadshotphotography.com.au is getting out of glamour photography and starting a headshot photography business. The strange thing to me when I heard this, was his glamour photography business was doing fantastically well. Why leave a thriving, successful and profitable business behind to start from scratch... again? Although Michael wasn't jumping at the idea of recording an interview focussed on a business was yet to get going, I thought [...]

Premium Members, click here to access this interview in the premium area. Iain Sim of www.nicechatletsbook.com put together his messenger marketing for photographers course out of necessity. After running multiple Facebook Ad campaigns for both his wedding and portrait photography businesses in Melbourne, screening applicants was killing his business. Iain and Jo, his wife are business partners and were looking for ways to minimise the time spent on making calls to find the best possible prospects to photograph after a successful advertising campaign. [...]

Premium Members, click here to access this interview in the premium area. Something different for this episode of the podcast with an in-person conversation with two photographers in the early stages of their careers where I share the things I wish I'd known when starting my business - over 20 years ago. From generating leads, making sales, offering discounts to friends and family plus some gear and equipment talk and more. Here's how the interview came about... Nicholas Varady-Szabo [...]

Premium Members, click here to access this interview in the premium area. Sonya Keenan of  www.omnichannelmediagroup.com started her professional life as a photographer 30 odd years ago! Although a hobbyist photographer today, those early skills have been instrumental in setting up her content and publishing business. In this interview, Sonya shares what it means to be a photographer who embraces digital marketing and how you can embrace the different channels to reach your perfect target client and generate more bookings. You'll [...]

Premium Members, click here to access this interview in the premium area. Jo Menneer of Divine Divas boudoir photography studio AND Spirit Studios family photography business is based in Bath UK and was happy to record an impromptu interview where she shares the ins and outs of marketing two separate photography businesses operating under the one amazing roof while managing multiple photographers and staff. Jo and her photographer husband Neill operate their incredibly successful business from a converted Methodist Church in the stunning city [...]