Build a profitable photography business
Listen to the Experts. Learn from the Pros.
Proven strategies from PBX podcast host Andrew Hellmich and his guests
1
Let me hand-pick an interview for you
With hundreds of interviews to choose from, where to start can be totally confusing! Let me make it super easy for you!
Click on the button below, answer a few questions, takes less than 30 seconds – I'll come back with the best episodes to start with FOR you.
And yes, these are truly hand picked by me for you – no automation involved.
2
Start with these recommended PBX podcast interviews
You don't want my personal help with a couple of hand-selected interviews? Instead, click the button below to check out a page of my favourites.
Interviews that have most affected the businesses of listeners and members.
Fer Juaristi
Kirsten Lewis
Sue Bryce
Jonas Peterson
Ben Chrisman
Noridca Photography
3
Listen to the latest episode right here, right now – just click play below!
What's the PhotoBizX Podcast all about?
Join me, as I interview successful photographers from around the world to uncover the facts about running wedding, portrait, pet and headshot photography businesses for profit. You'll hear photographers share more than you've ever heard them share before.
Photographers including Jonas Peterson, Fer Juaristi, Sue Bryce, Ryan Brenizer, Peter Hurley, Gabe McClintock, Luisa Dunn, Ana Brandt, Nordica Photography, Jerry Ghionis, Ben Chrisman, Amy and Jordan, Two Mann Studios plus tons more.
Photographers reveal exactly what they do in their business and how they do it. This is your perfect chance to learn what you don't already know, to shortcut your road to success and save you heartache from some of the tough lessons ahead.
Learn what's working right now – from Facebook and Instagram Ads, Google Ads, SEO, pricing, customer service, referrals, third-party marketing, messenger bots to bridal expos, networking and referrals.
Discover the exact way to market, advertise and promote to attract wedding, portrait, pet and headshot clients every day. Learn pricing, sales techniques, to add on, up-sell or not, what to do when the phone rings and what the experts do when it doesn't.
It's not only photographers! Other guests include leaders in the fields of social media, on and offline marketing, advertising, branding, accounting – all offering real advice aimed squarely at being a successful photographer.
643: Nik Buttigieg – The Low-Pressure Strategy Filling His Studio With Ideal Clients
Nik Buttigieg’s business has transformed dramatically since the last time he was on the podcast. Back then, he was running sessions out of a tiny room in a caravan in regional WA. Today, he’s built a thriving portrait studio in Albury, with staff, systems, a full shooting and sales setup, and revenue pushing the $600K mark — with his eyes firmly on seven figures. What’s most interesting isn’t just the growth, but the shift in how Nik thinks about marketing, client experience, and his role as a business owner. You can hear it in everything he says. He’s simplified, doubled down on what matters, opened up his offer, and stopped trying to pre-qualify his way to better clients. Instead, he’s engineered a studio experience that gets people through the door — and lets the work do the heavy lifting. In this episode, Nik shares what’s been behind that shift, the mindset changes that unlocked his momentum, and how he’s built a studio that feels both profitable and sustainable — even with a newborn at home and a calendar packed with sessions, sales, and phone calls. If you’ve ever wondered what it looks like when all the pieces finally click, this is a must-listen.
642: Danilo & Sharon Vasic – From €50 Weddings to a Global Luxury Photography Business
From €50 weddings in Serbia to a million-euro photography business in Italy — Danilo and Sharon Vasic’s story is as inspiring as it is practical. What started as two teenagers shooting for friends turned into one of the most in-demand luxury wedding brands in the world. Today, they’re photographing multimillion-euro celebrations across Lake Como, the South of France, and beyond — blending their fashion background with cinematic storytelling and meticulous preparation. In this interview, the Vasics share how they built a business that’s booked out a year in advance, why mindset matters more than money when moving into the luxury market, and the systems, preparation, and client experience that set them apart. If you’ve ever wondered how photographers make the leap from local jobs to high-end international clients — this conversation will change how you think about what’s possible.
641: Jason Guy – How 4 Clients a Month Became a $200K Photography Business
When a repetitive strain injury forced Jason Guy to hang up his paintbrush, he picked up a camera — and accidentally discovered a whole new career photographing women in a way that changes how they see themselves. Today, Jason runs a $200K-a-year boudoir business from Sonoma, California, photographing just four clients a month and handling every step himself — from first email to final album. His average client spends around $6,000, and some invest as much as $15,000 on their sessions and artwork. In this episode, he shares how he attracts health-focused, motivated clients without relying on censored ads, why his transparent sales process builds trust (and bigger orders), and the simple offline marketing tool that keeps his calendar full. This one’s a masterclass in building a profitable photography business on your own terms — no hustle, no hype, just honest connection and consistent excellence.
640: Yaneck Wasiek – The Simple Systems That Built a $600K/Year Headshot Photography Business
Headshot photographer Yaneck Wasiek runs a $600K-a-year studio built on systems, consistency and connection — not luck. In this interview, he shares exactly how he generates $15K corporate jobs, books 4–5 sessions a day through automation, and turns one-off shoots into long-term partnerships with brands like Microsoft, LegalZoom and Zillow. From a simple website popup that fills his calendar to a door-to-door strategy that launched his business from scratch, Yaneck’s approach is all about making photography work like a business. If you’ve ever wanted to attract steady, high-value clients without relying on hustle or hope — this episode will show you what’s possible.
4
Go Premium To Get More and Grow Faster
There's a free and Premium version of the podcast interviews. Premium Members get access to so much more!
What if you were given a roadmap to quit your day job and do what you love? Or some direction on how you can raise your kids, find structure, book more than free sessions and create a real photography business. A business with consistent income, a marketing plan, a profitable price list and real, paying clients.
Sounds pretty awesome. And honestly, you can do this.
I've been doing this for twenty years but I'm not the one you'll be learning from. I started PhotoBizX because I WISHED THERE WAS SOMETHING LIKE THIS WHEN I STARTED MY PHOTOGRAPHY BUSINESS.
Grab the $1 Trial Membership for 30 Days and put me to the test.
Be ready, to be surprised by what's shared in these interviews and inside the Members Facebook Group.
I want to go on and on about the people in this group, the resources, and the material Andrew covers, but I will stop! Honestly, if this goes up as a review, and you read only one line, read this one! Andrew is probably the most influential person I have ever met in regards to my business.
James WhiteAndrew Hellmich goes above and beyond, time and again, to ask the business questions that we all wish we could ask. This podcast is full of actionable advice from all sorts of working photographers. The corresponding FB group is one of the best groups I am involved with.
Alison Lapczuk from CanadaI have launched my first Facebook ad and it still has 3 days to go. I live in a rural part of New Zealand’s south island so my reach is not huge but having said that, I have people wanting to drive for 4 hours to come and see me. It’s incredible.
Natasha ChadwickAlready in a month’s time since implementing ideas from PhotoBizX I have generated more bookings and more revenue than I have in months. This moth may truly be my best business month since I started over 3 years ago!
April SovaI absolutely love this community! I have never seen a group that proactively builds each other's businesses.
Duane BorbaSeriously the best photography business podcast out there. If you want to improve your business this is the podcast for you… If you run a Photography business you need to be listening to the photoBizX podcast!
Trey WickYour podcast is the most impressive thing I've come across on the internet. It's completely blown me away. I may not have to quit photography anymore because of the stress. Totally best thing I've done is sign up for the premium membership.