Build a profitable photography business
Listen to the Experts. Learn from the Pros.
Proven strategies from PBX podcast host Andrew Hellmich and his guests
Let me hand-pick an interview for you
With hundreds of interviews to choose from, where to start can be totally confusing! Let me make it super easy for you!
Click on the button below, answer a few questions, takes less than 30 seconds – I'll come back with the best episodes to start with FOR you.
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Start with these recommended PBX podcast interviews
You don't want my personal help with a couple of hand-selected interviews? Instead, click the button below to check out a page of my favourites.
Interviews that have most affected the businesses of listeners and members.

Fer Juaristi

Kirsten Lewis

Sue Bryce

Jonas Peterson

Ben Chrisman

Noridca Photography
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Listen to the latest episode right here, right now – just click play below!
What's the PhotoBizX Podcast all about?
Join me, as I interview successful photographers from around the world to uncover the facts about running wedding, portrait, pet and headshot photography businesses for profit. You'll hear photographers share more than you've ever heard them share before.
Photographers including Jonas Peterson, Fer Juaristi, Sue Bryce, Ryan Brenizer, Peter Hurley, Gabe McClintock, Luisa Dunn, Ana Brandt, Nordica Photography, Jerry Ghionis, Ben Chrisman, Amy and Jordan, Two Mann Studios plus tons more.
Photographers reveal exactly what they do in their business and how they do it. This is your perfect chance to learn what you don't already know, to shortcut your road to success and save you heartache from some of the tough lessons ahead.
Learn what's working right now – from Facebook and Instagram Ads, Google Ads, SEO, pricing, customer service, referrals, third-party marketing, messenger bots to bridal expos, networking and referrals.
Discover the exact way to market, advertise and promote to attract wedding, portrait, pet and headshot clients every day. Learn pricing, sales techniques, to add on, up-sell or not, what to do when the phone rings and what the experts do when it doesn't.
It's not only photographers! Other guests include leaders in the fields of social media, on and offline marketing, advertising, branding, accounting – all offering real advice aimed squarely at being a successful photographer.
649: Vincent Peters – The Courage to Stop Imitating and Start Seeing with Your Photography
Premium Members, click here to access this interview in the premium area Vincent Peters of www.vincentpetersstudio.com doesn’t just capture moments — he [...]
648: Raphaëlle Granger – Building a $200K Wedding Photography Business with Fewer Weddings
Raphaëlle Granger didn’t grow her photography business by doing more weddings, chasing trends, or copying what looked successful online. With a background in photojournalism and fashion, she learned early that beautiful work alone doesn’t guarantee a sustainable business — especially when the work itself isn’t aligned with how you want to show up creatively or personally. In this conversation, Raphaëlle shares how undercharging actually held her back, why her first rebrand failed, and how getting clear on values — not visuals — changed everything from pricing to the clients she attracts. We talk about building trust with planners, using Instagram for positioning rather than bookings, and the confidence that comes from saying no to work that isn’t the right fit. If you’ve ever felt stuck in the middle market, drained by work that looks good on the surface, or unsure how to move your business forward without burning out or pretending to be someone you’re not, this episode will give you plenty to think about.
647: Ben Potter – How Fundraising Replaced Facebook Ads in His Portrait Studio
In this episode, I’m chatting with Ben Potter from BP Portrait Art in Melbourne — a photographer who has quietly built one of the most profitable and systemised portrait studios I’ve seen. Ben shares how he moved away from Facebook ads, why community fundraising became his most reliable lead source, and how trusting the numbers — not emotions — transformed both his sales and his confidence. We dig into pricing psychology, strong offers, automation, and why messy action beats waiting for the perfect plan every time. If you’re serious about building a photography business that’s profitable, repeatable and far less stressful to run, this conversation will challenge how you think about growth — and what actually drives it.
646: Brittni Schroeder – How to Streamline, Systemise and Scale Your Photography Studio
If you’ve ever felt stuck doing everything yourself in your photography business — constantly emailing, reminding, scheduling, following up — this episode will feel like a breath of fresh air. In Episode 646, I’m joined by Brittni Schroeder, a former high-end photographer who built one of the most in-demand senior portrait brands in her area… before discovering her true strength: helping business owners streamline, systemise and scale through smarter automation. Brittni breaks down the exact systems and small, strategic changes that free up your time, improve your client experience, and increase profitability — without adding more work to your plate. We dig into: • The three funnels every photographer needs to grow • What to automate (and what should always stay personal) • The surprising signs you’re ready to scale • Why email lists outperform social media every single time • How SOPs, scheduling tools and simple workflows can transform your studio overnight Whether you're shooting solo, running a busy studio, or bringing on associates… this episode will show you how to build a photography business that finally feels sustainable, profitable and in control.
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What if you were given a roadmap to quit your day job and do what you love? Or some direction on how you can raise your kids, find structure, book more than free sessions and create a real photography business. A business with consistent income, a marketing plan, a profitable price list and real, paying clients.
Sounds pretty awesome. And honestly, you can do this.
I've been doing this for twenty years but I'm not the one you'll be learning from. I started PhotoBizX because I WISHED THERE WAS SOMETHING LIKE THIS WHEN I STARTED MY PHOTOGRAPHY BUSINESS.
Grab the $1 Trial Membership for 30 Days and put me to the test.
Be ready, to be surprised by what's shared in these interviews and inside the Members Facebook Group.
I want to go on and on about the people in this group, the resources, and the material Andrew covers, but I will stop! Honestly, if this goes up as a review, and you read only one line, read this one! Andrew is probably the most influential person I have ever met in regards to my business.
Andrew Hellmich goes above and beyond, time and again, to ask the business questions that we all wish we could ask. This podcast is full of actionable advice from all sorts of working photographers. The corresponding FB group is one of the best groups I am involved with.
I have launched my first Facebook ad and it still has 3 days to go. I live in a rural part of New Zealand’s south island so my reach is not huge but having said that, I have people wanting to drive for 4 hours to come and see me. It’s incredible.
Already in a month’s time since implementing ideas from PhotoBizX I have generated more bookings and more revenue than I have in months. This moth may truly be my best business month since I started over 3 years ago!
I absolutely love this community! I have never seen a group that proactively builds each other's businesses.
Seriously the best photography business podcast out there. If you want to improve your business this is the podcast for you… If you run a Photography business you need to be listening to the photoBizX podcast!
Your podcast is the most impressive thing I've come across on the internet. It's completely blown me away. I may not have to quit photography anymore because of the stress. Totally best thing I've done is sign up for the premium membership.










