In this episode, Rachel explains how she manages to do everything and retain some sanity and family time.
What makes Rachel's strategies so relevant to new photographers is being married to a husband in the armed forces, Rachel and her family are relocated to new areas around the United States every few years. This means starting over with her photography business over and over again.
Focusing on the photography side of her business, Rachel goes into detail about her strategies to book and retain clients through social media and local business relationships and the steps she takes prior to to any relocation to hit the ground running with bookings.
Here's some of what we cover in the interview:
- Being location specific with your SEO strategies
- Using Instagram for marketing
- How to “engage” with your prospective clients with social media and email together
- Techniques to personalise your approach
- Is putting yourself out there a good thing?
- Stalking your clients (not really stalking) – listen in and you'll get the gist
- Booking Seniors in a new area
- Publishing a business/photography book for mums
- Being pro-active in your marketing approach
- Family/work life balance
- Scheduling everything – Rachel's secret to managing the KAOS
- Making it happen
- Altering prices to suit a location
To make use of the contracts you will need to be a photographer from the US, unless you have it checked and/or modified by a local lawyer to your location.
The other products on offer are not location specific.
A couple of shout outs
Thanks again to those of you that have added a review and rating in iTunes this week! If you haven't already, I'd love you to help me reach my target of 50 reviews by episode 21 of the podcast. It'll take a couple of minutes, just head here: www.photobizx.com/iTunes.
Don't forget to use your real name or business name if you'd like a link added or a shout out on the show. Alternatively, shoot me an email and let me know the user name you used in your review.
Special thanks this week to:
Links to people, places and things mentioned in this episode:
The Law Tog – Rachel's Website
The Laundry List: A Mom's Guide to Running a Successful Business and Home – Rachel's New Book
What will you be implementing?
What is one thing from this episode that you'd like to implement in your business? Leave a comment below and let me know – I really am interested plus, it'll let Rachel know that what she had to share was valuable and appreciated.
If you feel really game, use the voicemail tab on the right hand side of this page and I'll be able to play your message back on the podcast.
Because podcasts can be played back at anytime in the future – you can still add your comments, I encourage you to. Anyone that has previously commented (plus me) will be notified of your comment and will be back to check it out and carry on the conversation.
Hope you have an awesome week!