Build a profitable photography business
Listen to the Experts. Learn from the Pros.
Proven strategies from PBX podcast host Andrew Hellmich and his guests
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Let me hand-pick an interview for you
With hundreds of interviews to choose from, where to start can be totally confusing! Let me make it super easy for you!
Click on the button below, answer a few questions, takes less than 30 seconds – I'll come back with the best episodes to start with FOR you.
And yes, these are truly hand picked by me for you – no automation involved.
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Start with these recommended PBX podcast interviews
You don't want my personal help with a couple of hand-selected interviews? Instead, click the button below to check out a page of my favourites.
Interviews that have most affected the businesses of listeners and members.
Fer Juaristi
Kirsten Lewis
Sue Bryce
Jonas Peterson
Ben Chrisman
Noridca Photography
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Listen to the latest episode right here, right now – just click play below!
What's the PhotoBizX Podcast all about?
Join me, as I interview successful photographers from around the world to uncover the facts about running wedding, portrait, pet and headshot photography businesses for profit. You'll hear photographers share more than you've ever heard them share before.
Photographers including Jonas Peterson, Fer Juaristi, Sue Bryce, Ryan Brenizer, Peter Hurley, Gabe McClintock, Luisa Dunn, Ana Brandt, Nordica Photography, Jerry Ghionis, Ben Chrisman, Amy and Jordan, Two Mann Studios plus tons more.
Photographers reveal exactly what they do in their business and how they do it. This is your perfect chance to learn what you don't already know, to shortcut your road to success and save you heartache from some of the tough lessons ahead.
Learn what's working right now – from Facebook and Instagram Ads, Google Ads, SEO, pricing, customer service, referrals, third-party marketing, messenger bots to bridal expos, networking and referrals.
Discover the exact way to market, advertise and promote to attract wedding, portrait, pet and headshot clients every day. Learn pricing, sales techniques, to add on, up-sell or not, what to do when the phone rings and what the experts do when it doesn't.
It's not only photographers! Other guests include leaders in the fields of social media, on and offline marketing, advertising, branding, accounting – all offering real advice aimed squarely at being a successful photographer.
676: Joanna Kilgore – How to Build a Photography Business Anywhere
Joanna Kilgore of Jolee Art & Photography has rebuilt her portrait photography business from scratch in multiple new locations — and managed to become known fast each time. In this interview, Joanna shares how she adapted when organic social media stopped working, why networking became her biggest marketing advantage, and how everyday conversations in shops, cafés and local businesses have led to real photography bookings. She also shares how she thinks about showing the work she wants to sell, creating luxury portrait experiences, booking a French castle for destination sessions, balancing digital files with products, and managing business, family and creativity while living with ADHD. For photographers wondering how to stand out in a crowded market, rebuild after a move, or think bigger about what a portrait business can become, this is a conversation full of practical insight and bold ideas.
675: Kim Jongen – Turning Viral Dog Photos Into Wall Art, Stock Sales and Coaching
Kim Jongen of Mother Puppers Studio is back on the podcast two years after first sharing how she became one of the most recognisable dog photographers in the Netherlands. In this follow-up interview, Kim shares what has changed since the early days of viral attention, media coverage and being booked out. She talks about reducing the number of clients she photographs each week, raising her prices, selling more wall art, outsourcing editing, moving into a professional studio and creating new income streams through stock image sales and coaching. What stands out is how Kim has shifted from simply being busy to building a photography business that feels more sustainable, profitable and enjoyable to run.
674: Su Kaye – From $81k to $175k by Believing in the Photography Experience You Sell
Su Kaye of [www.sukaye.com](http://www.sukaye.com) is a UK-based family and dog photographer with decades of experience, a reputation for creating unexpected pet portraits, and a business built on client care, confidence and constant evolution. In this interview, Su shares how she moved from family portraiture into dog photography, grew her business from £61k to £132k, lifted her average sale, and why she believes photographers need to stop undervaluing what they create. She also talks about payment plans, in-person sales, dog shows, Facebook ads, client experience, pricing confidence, and the simple business change that made one of the biggest differences to her revenue: getting someone else to handle her phone calls.
673: North Sullivan – Building a $10M+ Portrait Studio Business
North Sullivan of www.thephotostudio.com.au has spent over 40 years behind the camera, shooting some of Australia’s largest advertising campaigns. These days, his focus is portrait photography — but what he’s built is far from a typical portrait business. We’re talking about a studio business with close to 80 staff, reported turnover upward of $10 million, and — at the time of recording — more than 150 Meta ads running. There are three incredible-looking studios built inside retro warehouses, based in Sydney, Melbourne and Brisbane. I’m excited to learn more about this impressive business, the man behind it, and how North made the shift from high-end advertising photography to building one of Australia’s most recognisable fashion portrait studio brands. In this interview, North shares how he reinvented his photography career, the business model behind The Photo Studio, why experience and ethics matter in high-ticket portrait sales, what it takes to manage a large creative team, and why imagination, passion and originality may be the real defence against AI.
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There's a free and Premium version of the podcast interviews. Premium Members get access to so much more!
What if you were given a roadmap to quit your day job and do what you love? Or some direction on how you can raise your kids, find structure, book more than free sessions and create a real photography business. A business with consistent income, a marketing plan, a profitable price list and real, paying clients.
Sounds pretty awesome. And honestly, you can do this.
I've been doing this for twenty years but I'm not the one you'll be learning from. I started PhotoBizX because I WISHED THERE WAS SOMETHING LIKE THIS WHEN I STARTED MY PHOTOGRAPHY BUSINESS.
Grab the $1 Trial Membership for 30 Days and put me to the test.
Be ready, to be surprised by what's shared in these interviews and inside the Members Facebook Group.
I want to go on and on about the people in this group, the resources, and the material Andrew covers, but I will stop! Honestly, if this goes up as a review, and you read only one line, read this one! Andrew is probably the most influential person I have ever met in regards to my business.
James WhiteAndrew Hellmich goes above and beyond, time and again, to ask the business questions that we all wish we could ask. This podcast is full of actionable advice from all sorts of working photographers. The corresponding FB group is one of the best groups I am involved with.
Alison Lapczuk from CanadaI have launched my first Facebook ad and it still has 3 days to go. I live in a rural part of New Zealand’s south island so my reach is not huge but having said that, I have people wanting to drive for 4 hours to come and see me. It’s incredible.
Natasha ChadwickAlready in a month’s time since implementing ideas from PhotoBizX I have generated more bookings and more revenue than I have in months. This moth may truly be my best business month since I started over 3 years ago!
April SovaI absolutely love this community! I have never seen a group that proactively builds each other's businesses.
Duane BorbaSeriously the best photography business podcast out there. If you want to improve your business this is the podcast for you… If you run a Photography business you need to be listening to the photoBizX podcast!
Trey WickYour podcast is the most impressive thing I've come across on the internet. It's completely blown me away. I may not have to quit photography anymore because of the stress. Totally best thing I've done is sign up for the premium membership.