Build a profitable photography business
Listen to the Experts. Learn from the Pros.
Proven strategies from PBX podcast host Andrew Hellmich and his guests
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Let me hand-pick an interview for you
With hundreds of interviews to choose from, where to start can be totally confusing! Let me make it super easy for you!
Click on the button below, answer a few questions, takes less than 30 seconds – I'll come back with the best episodes to start with FOR you.
And yes, these are truly hand picked by me for you – no automation involved.
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Start with these recommended PBX podcast interviews
You don't want my personal help with a couple of hand-selected interviews? Instead, click the button below to check out a page of my favourites.
Interviews that have most affected the businesses of listeners and members.
Fer Juaristi
Kirsten Lewis
Sue Bryce
Jonas Peterson
Ben Chrisman
Noridca Photography
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Listen to the latest episode right here, right now – just click play below!
What's the PhotoBizX Podcast all about?
Join me, as I interview successful photographers from around the world to uncover the facts about running wedding, portrait, pet and headshot photography businesses for profit. You'll hear photographers share more than you've ever heard them share before.
Photographers including Jonas Peterson, Fer Juaristi, Sue Bryce, Ryan Brenizer, Peter Hurley, Gabe McClintock, Luisa Dunn, Ana Brandt, Nordica Photography, Jerry Ghionis, Ben Chrisman, Amy and Jordan, Two Mann Studios plus tons more.
Photographers reveal exactly what they do in their business and how they do it. This is your perfect chance to learn what you don't already know, to shortcut your road to success and save you heartache from some of the tough lessons ahead.
Learn what's working right now – from Facebook and Instagram Ads, Google Ads, SEO, pricing, customer service, referrals, third-party marketing, messenger bots to bridal expos, networking and referrals.
Discover the exact way to market, advertise and promote to attract wedding, portrait, pet and headshot clients every day. Learn pricing, sales techniques, to add on, up-sell or not, what to do when the phone rings and what the experts do when it doesn't.
It's not only photographers! Other guests include leaders in the fields of social media, on and offline marketing, advertising, branding, accounting – all offering real advice aimed squarely at being a successful photographer.
658: Jo Lyons – $2,500 Average Sales from a Rural Pet Photography Studio
What if you didn’t need a high-volume photography business to make great money? In this interview, Jo Lyons shares how she’s built a pet photography business around lifestyle, creativity and connection — while still averaging around $2,500 per client and landing sales as high as $6,500. Based on a beautiful rural property in NSW, Jo has created a destination-style experience for dog lovers, using studio sessions, countryside portraits, book projects, Dog of the Year campaigns and clever local marketing to attract the right clients. There’s a lot to love in this one.
657: Jo Menneer – From $800 to $2,250 Average Sale in Her Photography Business (Without Working Weekends)
Seven years ago, Jo Menneer was running a busy studio shooting both family and boudoir sessions — averaging around £800 per client. Today, she’s working Monday to Friday only, shooting fewer sessions, and averaging £2,250 per client… with some spending five figures. What changed? Not her location. Not the size of her studio. Not even the number of sessions she shoots. In this episode, Jo breaks down how refining her client journey, raising prices (despite a clenched stomach), implementing structured pre-shoot calls, and focusing on confidence over photography transformed her boudoir business into a calmer, more profitable and more impactful studio. If you’ve ever thought “my market won’t pay that” or “I can’t raise my prices here,” this conversation might just shift your thinking.
656: Julie Comfort – Design a Client Experience People Can’t Stop Talking About
Everyone says, “Deliver a great experience.” Almost no one explains what that actually means. In this episode, I sit down with Julie Comfort — a former destination wedding photographer turned experience designer — to unpack what it really looks like to intentionally design how your clients feel from first enquiry to long after delivery. We talk about why most weddings (and client journeys) start to feel the same… how overwhelming first emails quietly lose bookings… why follow-up often wins the job… and how small, thoughtful touches can create more impact than expensive gifts. If you want easier sales, stronger referrals, and clients who rave about you — not just your photos — this conversation will shift how you think about your business.
655: Richie Schwartz – Partner With Pet Businesses to Book 10–20 Sessions a Day
Richie Schwartz has photographed close to 100,000 pets over a 40+ year career — and he’s done it with a business model that’s simple, structured and unapologetically commercial. In this episode, Richie explains how partnering with pet businesses allows him to book 10–20 sessions in a single day, run a tight 30-minute shoot → show → sell workflow, and keep pricing clear enough that buying feels easy. It’s not about trends, styling or social media growth. It’s about building a repeatable system that works in the real world. If you’re curious what a true high-volume pet photography model looks like — and whether parts of it could apply to your own business — this conversation will give you plenty to think about.
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What if you were given a roadmap to quit your day job and do what you love? Or some direction on how you can raise your kids, find structure, book more than free sessions and create a real photography business. A business with consistent income, a marketing plan, a profitable price list and real, paying clients.
Sounds pretty awesome. And honestly, you can do this.
I've been doing this for twenty years but I'm not the one you'll be learning from. I started PhotoBizX because I WISHED THERE WAS SOMETHING LIKE THIS WHEN I STARTED MY PHOTOGRAPHY BUSINESS.
Grab the $1 Trial Membership for 30 Days and put me to the test.
Be ready, to be surprised by what's shared in these interviews and inside the Members Facebook Group.
I want to go on and on about the people in this group, the resources, and the material Andrew covers, but I will stop! Honestly, if this goes up as a review, and you read only one line, read this one! Andrew is probably the most influential person I have ever met in regards to my business.
James WhiteAndrew Hellmich goes above and beyond, time and again, to ask the business questions that we all wish we could ask. This podcast is full of actionable advice from all sorts of working photographers. The corresponding FB group is one of the best groups I am involved with.
Alison Lapczuk from CanadaI have launched my first Facebook ad and it still has 3 days to go. I live in a rural part of New Zealand’s south island so my reach is not huge but having said that, I have people wanting to drive for 4 hours to come and see me. It’s incredible.
Natasha ChadwickAlready in a month’s time since implementing ideas from PhotoBizX I have generated more bookings and more revenue than I have in months. This moth may truly be my best business month since I started over 3 years ago!
April SovaI absolutely love this community! I have never seen a group that proactively builds each other's businesses.
Duane BorbaSeriously the best photography business podcast out there. If you want to improve your business this is the podcast for you… If you run a Photography business you need to be listening to the photoBizX podcast!
Trey WickYour podcast is the most impressive thing I've come across on the internet. It's completely blown me away. I may not have to quit photography anymore because of the stress. Totally best thing I've done is sign up for the premium membership.