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Messenger marketing for photographers

I had a conversation with local photographer James White on Friday just gone, that changed the way I think about Facebook Ads. His enthusiasm, excitement and success stories were infectious. I wish I'd recorded the conversation but didn't have my recording gear with me. Instead, I had to ask James to stop. I got up and asked Fran, the coffee shop owner, for a notepad and pen. Back with James... "Ok, take me through that again." He just launched a new [...]

By |2018-10-29T07:43:45+00:00October 29th, 2018|Blog|0 Comments

Why do you charge for PhotoBizX Podcasts when other podcasts are free?

I received the following email from John (not his real name) via the contact form on this website: Subject:  Membership Message: Not good that you are splitting the interviews into two parts.....paid and not paid. Disappointing to say the least.   There's no question associated with the email but if it were a question, it'd be a fair one if John had of asked: Why do you charge listeners to hear the full interviews each week? I took John's email as a [...]

By |2018-09-25T09:58:26+00:00September 27th, 2018|Blog|0 Comments

James became a PhotoBizX Premium Member, should you?

You probably don't want a list of reasons why you should join the membership from me. Instead... here's an email from Hunter Valley wedding photographer James White. An email he sent after I asked how everything was going with his membership. He says: Hey Andrew Always happy to share my successes and failures with you mate! Like I have said time and time again, I owe a lot of my success to PBX and what it has done for my business [...]

By |2018-09-24T15:44:39+00:00September 24th, 2018|Blog|0 Comments

What I learned from my first podcast interview with Andrew on PhotoBizX

The following post was submitted by documentary newborn and family photographer Jenna Christina after being interviewed for episode 251 of the podcast where she went into detail on utilising email marketing to better connect and go on to book your perfect target client. Although Jenna was nervous about coming on the show with no prepared questions, she did a beautiful job of sharing her thoughts. Here are some of her tips for when you get called up for an interview on this or another photography podcast. [...]

By |2018-09-24T15:49:09+00:00September 13th, 2018|Blog|0 Comments

Repeatability or Creativity – what’s best for your photography business?

If repeatability is the cornerstone of photography business success, is it the enemy of creativity? As photographers, creatives, artists... which should we favour for our paying clients, repeatability or creativity? What would you want if booking a photographer for yourself? My first 'photographer instinct' is creativity. If I stop and consider, it was the photographers work on their website and Instagram that drew me to them. That's the photography I want. I want to see myself in those photos. That's what [...]

By |2018-06-27T15:50:50+00:00June 25th, 2018|Blog|0 Comments

Are Virtual Assistants A Feasible Alternative For Your Photo Business?

A rare combination of skill and passion for taking amazing shots will draw someone into the photography business, but by itself won’t be enough to get them through the daily operations. In fact, when they get into the routine back-and-forth of running a business, they’ll find that their attention keeps being pulled away from the aspect that got them into it: the photography. They’ll have marketing to do, and briefs to cover, and travel to book. They’ll have so much [...]

By |2018-05-22T09:20:56+00:00May 21st, 2018|Blog|0 Comments

How to Use the Facebook Pixel For Photographers with Kylie Garner

The video below was recorded as a Facebook Live session with Kylie Garner of kreatology.com. In this training, learn everything you need to know to get started with the Facebook Pixel and start reaching and retargeting ads to your perfect clients. The training is specifically for photographers and includes: Installing the FB Pixel Checking it's working Building traffic to create an audience How to avoid building a “dirty” audience Creating Lookalike audiences What to do with your audiences The big advantages of [...]

By |2017-12-09T12:42:25+00:00December 9th, 2017|Blog|0 Comments

5 Parts of your Photography Business To Easily Outsource

Photographers often feel swamped by the demands of running their own business - with not enough time to actually focus on photography. Being a photographer can involve more paper pushing than shutter pressing, so it may come as a relief that many of the boring-but-necessary stuff can be easily outsourced. From a financial perspective, if you’d make more money from an extra hour photographing that you’d lose by paying someone to take on the admin, it can be a no-brainer [...]

By |2017-03-24T21:30:05+00:00March 24th, 2017|Blog|1 Comment

Taking the Leap To Full Time Photographer with Israel Baldago

Plenty of questions, comments, ideas and requests for help or advice come in via email and messenger from listeners and they often require detailed replies. I usually hear the replies are helpful which got me thinking about how to share this information more freely and make it accessible to any photographer in a similar position to the question asker. One thing I have found is most issues photographers face are not solely unique. So... to kick things off in the first of [...]

By |2017-02-27T10:01:54+00:00February 24th, 2017|Blog|2 Comments

How To Create a Facebook Ad inside the Ads Manager for the FB AD Challenge

Since interviewing photography business coach, Bernie Griffiths, when he delivered the Facebook Ad challenge to PhotoBizX listeners, it's become one of the most used and successful strategies to book portrait, engagement, pet Questionnaire family photography sessions. Although Bernie covered exactly how to structure your ad, we didn't really delve into how to create your ad inside Facebook. Sure, boosting a post is one way (and it's becoming better), the advantages of creating your ad inside the Ads Manager or with the Power [...]

By |2017-02-09T16:38:27+00:00February 8th, 2017|Blog|0 Comments