Photography business coach, Bernie Griffiths of www.berniegriffiths.com is no stranger to the PhotoBizX podcast. He recently sent me the following email on shooting saleable images as a professional photographer…
More and more I seem to be coaching some of my photography clients on the art of taking salable images.
In my search for some education on posing family portraits on the internet that I could refer my clients to, I came across some terrible advice and websites.
I was in shock for a couple of days !!!!!!… I think you will be also when you take a look at what's available for aspiring photographers.
If this is the education that is out there then regardless of any teaching on Facebook funnels, selling tips, how to price your products or anything else on the business side of photography, the photographers are not going to make sales if their photography is not above snapshot standard.
So I thought that I would plant a seed in your head that you may like to do a couple of episodes on “ The Art Of Taking Images That Sell.”
I certainly don’t know of any Podcast that focuses on the creating of salable images.
That email was the catalyst for this interview. Love to hear your thoughts on the topic once you've had a chance to listen.
Here’s some more of what we cover in the interview:
- How to shoot to sell
- Creating saleable prints as a pro photographer
- What it means to improve and work on your photography skills
- Why it is important to take photographs of what clients want to buy
- Why most photographers are NOT shooting saleable images
- Common issues photographers face when striving to create a sustainable business
- Five things to focus on that will help produce saleable images
- Is there still room to create unique images despite oversaturation in the industry
- How does a photographer stand out in today's market
- Picking your strengths and strengthen them even more
- Why branding is so important
- Why photographers need to consider lighting to create a saleable image
- Light the subject to flatter them
- How does a photographer know if their photos are not well lit
- Entering awards as a means to improve your photography
- The importance of criticism
- Finding mentors to get feedback for your photography
- The lighting is right when you can see the colour of your subject's eyes
- Use auxiliary lighting when shooting outdoors
- Tips on using light to create saleable images
- Finding a saleable lighting technique and replicating it for ease of profit
- Why posing matters to generate saleable images
- Clients expect photographers to direct them when posing
- How proper posing helps the facial expressions on a photo session
- Photographing family/groups in triangles as a technique for photo composition
- Fine-tuning photographs through posing
- Good posture is key for portrait photographers
- Tips and tricks on guiding client poses during photoshoots
- Why proper clothing is important to generate saleable images
- What clients wear can make or break your image saleability
- Photographers need to tell clients what to wear during photo shoots and not what clients think they should wear
- The need to tell clients to bring 3 or more clothes during photoshoots
- Fashion changes give variety in the shoot giving you more saleability
- What to say to clients who show up not following the clothing style they were instructed to wear
- Clients will respect you the more you tell them things rather than ask them
- Expressions matter when creating saleable images
- People come to you for what you do
- Generally, people like and buy happy, smiley faces
- The need to have the ability to look at each of your client's faces during a group shot
- The importance of building a saleable brand
- Is it wrong to make you the focus of your branding
- It's not about the photographer, rather about giving people what they want
- Positioning to be a photographer that has that difference and gives more in their work
- Understanding the power of producing saleable images
- Things to do when struggling to produce saleable images
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
I don't think the photographers understand the power of producing saleable images, and rather than just shooting and hoping, cause there's nothing worse than just shooting and hoping is there? – Bernie Griffiths
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Bernie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If your photographs are not saleable, you are not going to sell them. – Bernie Griffiths
If you have any questions that I missed, a specific question you’d like to ask Bernie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Success Secrets of a Professional Photographer by Bernie Griffiths
Thanks again for listening and big thanks to Bernie for coming on and sharing his thoughts on the importance of producing saleable images for a profitable photography business today – and how to produce them.
It is easy to stand out because no one is standing out. – Bernie Griffiths
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon