Allie Siarto of www.alliesiarto.com is immersed in the business and marketing side of photography! With a background in Public Relations, she is now a wedding, portrait, branding and lifestyle photographer from East Lansing, Michigan where she runs a multi photographer studio.
From what I can see, Allie is all about selling products and wall-art to her clients which feature heavily on her beautiful website and Instagram account.
She is also the host of the Photo Field Notes Podcast where she focuses on business growth by interviewing other successful photographers.
She's a leader in The Rising Tide Society – a group that brings local creative entrepreneurs together to promote community over competition.
In this episode, Allie goes into detail about how she sells so much wall art and has built a profitable, successful business as a result – in addition to having a wonderful work, life balance.
Here’s some more of what we cover in the interview:
- How Allie effectively manages her schedules and bookings
- A great way to introduce your pricing and booking through video recordings
- Why Allie picked 17 hats and why it is a life changer for her and her photography business
- Benefits and reasons for having your own photography client questionnaire
- Questions to include in your wedding and portrait clients questionnaires
- How to handle clients who expect a lot more photos that you deliver, after a shoot
- When to accommodate or refer clients to other photographers
- The question every wedding photographer needs to ask prior to leaving any wedding
- The part of Allie’s business that provides the biggest financial chunk
- Branding photography and how to attract those clients
- How to reach branding clients when starting out with this genre
- Allie’s tip for saving a lot of time when editing your photos
- Creating life balance, finding growth, learning and fun outside of photography
- Setting your financial goals and when to say no to inquiries
- How to cut down on a lot of expenses in your photography business
- Reasons why Allie chooses to give the digital files to her clients
- The right price to charge for booking sessions
- Providing style guides and why clients appreciate them so much
- How Allie sells her wall products and her in-person sales process
- Things to consider with discounts and pricing
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
For every time something happens with clients where a client might be a little unhappy or things go a little bit wrong, instead of dwelling on it I just use it as learning opportunity and I use it to improve my business. – Allie Siarto
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Allie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
If you have any questions that I missed, a specific question you’d like to ask Allie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here are the latest reviews…
A unique and priceless investment
★★★★★ on Facebook by Atlanta wedding photographer, Derek Shane from the USA in July 2019.
Having been in business for over a decade, stepped away for a couple years and re-entering and opening up new brands and markets for my work, Andrew and the entire PhotoBizX experience has been unique and a priceless investment.
Very well worth the money, this is going to only get better and help provide a community to help advance our business!
A must listen!
★★★★★ in Apple Podcasts by Northern California wedding photographer, Jana Johnston from the United States of America on July 16, 2019
I’ve been a listener for a couple of months now and finally upgraded to the membership site. I was hesitant at first, but not because of cost, but because of time constraints. I have another full-time job, and photography is just my side gig.
The membership is 100% worth every penny!
I am blown consistently, by the phenomenal content Andrew and his guests share. I have learned so much! More than anything else, Andrew, I want to thank you for your inspiration! I can HEAR the smile on your face during these interviews! And as much as I appreciate everything I have learned from you and your guests, I believe that it is your kindness, genuine giving and wonderful spirit they have inspired me the most.
I can’t even begin to thank you enough.
New release of SmartAlbums for 2019
Smart Albums is one of the best album design tools available to photographers and it's getting an update of new features for 2019.
New features include a simplified way to design single and double-page album designs, tonal adjustments to images, page mirroring and an improved type tool.
The official release date is July 31st 2019.
Save 25% off between July 31 – August 6 with this link: https://clk.pixellu.com/SA19-PhotoBizX
NOTE: This link will not work till July 31st.
More details about the updates and improvements on the Pixellu website.
Last chance to save on the Schooled Photography Course by Elena Blair
If you haven't caught the recent episode with Elena Blair who shared exactly how introduce profitable school portraits to any photography business, it's a must-listen episode.
In addition to everything Elena shared, she set up the promo code “schooled_photobiz” to save you 20% for the month of July 2019.
PhotoBizX Premium Members also receive an additional 30% off!
After July 30th 2019, use the promo code above for a 30% rebate on the course at the regular price.
You can hear the episode here: https://photobizx.com/319
Links to people, places and things mentioned in this episode:
SmartAlbums new release – save 25% next week only
Schooled – A COMPLETE GUIDE TO FINE ART SCHOOL PHOTOGRAPHY – use promo code schooled-photobiz in the month of July 2019 to save 20%
Thanks again for listening and big thanks to Allie for coming on and sharing her thoughts on the business of booking, shooting and selling portrait photography successfully.
Ultimately, if you have clients who are unhappy for whatever reason, don’t spend all of your time defending yourself, really just listen to what they say. – Allie Siarto
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon