Premium Members, click here to access this interview in the premium area.

Alma Bruffy of is a Florida based photographer who has been working in the photography industry for over a decade and went full time 12 months ago after relocating.

Alma started professionally in an apprenticeship role back in 2007 for Beach Portraits Photography based out of Wilmington, NC. Before recently moving to Southwest Florida where she had to start over not knowing a soul.

She says, “it's been challenging but prosperity is not too far away.”

Her largest source of income comes from family wall portraits but Alma shoots personal branding, headshots and weddings in addition to the family sessions.

An environmental disaster in Southwest Florida last year greatly affected her business, which is why Alma started photographing indoors in a small studio and focusing on headshots.

This interview explores the ups and downs of being a professional photographer and having to adapt to changes to stay afloat in a tough market.

Here’s some more of what we cover in the interview:

  • Why Alma made the move to Southwest Florida
  • How Alma was able to start her own photography business despite moving to a new location
  • Getting started with a photography business in a new location
  • How to book your initial clients in a new area
  • Making connections with other businesses to attract clients
  • The part of Alma's business which is most profitable and why
  • Why networking is a big part of Alma's success
  • The importance of being intentional within your photography business
  • Attending networking events for the first time
  • Attracting and booking shoots with wealth advisers
  • What led Alma to personal branding photography
  • The importance of understanding your market's needs
  • What is personal branding photography
  • How Alma generates clients for her family portrait business
  • Paying a third party company for reviews
  • Photographing people coming into your local area for a holiday
  • Booking fees and credits clients get from Alma
  • Why Studio Ninja is the right studio management software for Alma's business
  • How Alma sets and conducts sales meetings for her family portrait photography
  • How swift galleries works within the photography sales meetings
  • What is a collage and why they are a great product to sell for family photographers
  • The right number of photos to show your clients during a sales session
  • Setting up your portrait price list

Alma Bruffy Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

You have to talk to the right people and have to be in the right places but honestly it seems like you can manifest it as long as your intentions are clear and people know what you want. – Alma Bruffy

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Alma Bruffy Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Alma shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If you have any questions that I missed, a specific question you’d like to ask Alma or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Alma Bruffy Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Alma Bruffy Photography Podcast


Links to people, places and things mentioned in this episode:

Alma Bruffy Photography Website

Alma Bruffy Photo Website

Alma Bruffy on Facebook

Alma Bruffy on Instagram

Alma Bruffy on The Headshot Crew

Swift Galleries

Studio Ninja


Episode 318: Chris Scott – In person photography sales made easy and profitable

Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer

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Thank you!

Thanks again for listening and big thanks to Alma for coming on and sharing her thoughts on the business of booking, shooting and selling portrait, branding and headshot photography, successfully.

With the networking I think what you have to do is you have to find a group of people that you would think are in your demographic, that you might find your ideal clients through. – Alma Bruffy

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon