030: Bernie Griffiths – Photography Business Success Coach

Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.

The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.

Here's some of what we cover:

  • social media bundling for wedding clients
  • selling digital files to portrait clients
  • is any client the right client for your business?
  • staying organised
  • renting or buying photographic equipment
  • advertising budgeting and getting a good deal
  • where is the best place to source clients?
  • what to do if bookings drop and how quick should you react?
  • are photography awards important to the success of your business?
  • testing and measuring your marketing efforts
  • core products, what are they and do you need them?
  • why you shouldn't be looking at what other photographers are doing
  • photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business after listening to this episode of the podcast.

Photography business success coach

Premium Members

No bonus audio for premium members this week but there is an awesome download if you are running a home based photography business. Bernie has generously offered his eBook for you: Success Secrets for the Home Based Photographer.

On the topic of the premium membership, I had a question this week asking if new members have access to all the existing and previous content in the membership area? YES! Once you subscribe, you have access to all the content and for the amazing value of $2.50 per episode, you can continue to get the latest content as it becomes available each week.

What is your big takeaway?

Following the interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.

Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you've made and any differences you've noticed as a result.

Shout Outs

Only one shout out this week but it's a massive one! This shout out goes to Chris from www.somersetphotographic.co.uk for the MOST encouraging email I've received to date, he says:

After digesting some of the pricing and post sales recommendations over my listening to a few of your podcasts last week I tried some of the ideas and before a viewing tweaked my price list.  I did a bump shot viewing and the sale went up by 300%. This has more than paid for premium membership for the next five years.

The whole reason for starting this podcast was to make a difference for photographers and their business. To provide a resource that would make a difference in the way you do business and help you be successful. Reading the email from Chris makes it all worthwhile.

To me, the biggest take away is that to have results, any results, you do need to implement. Listening and taking notes is just not enough.

If you've implemented something you've heard, let me know via email or better yet, leave a voicemail message by clicking the button on this page.


Premium members, don't forget to either check out or update your version of the spreadsheet supplied by Michael Rammell (thanks Michael). This week an updated version was made available for your download with the following changes:

  1. updated the exchange rates
  2. simplified the first sheet & removed a few cells to give a tidier appearance
  3. updated a few formula’s that were slightly wrong
  4. changed the summary section on the ‘Cost of Living’ sheet so that the required number of weddings rounds up, rather than say 3.6 weddings per month, it just says 4
  5. Michael updated his prices this week and added those to the sheet

Also, if you've been following the conversation in the comments with Caitlin McColl of Ragamuffin Pet Photography, make sure you get back there and have a look at the tools and resources that Caitlin uses to stay organised. If you've listened to the interview with Caitlin, you'll understand the “organised” reference! Thanks Te for asking he question!

Get in Touch

If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!

Links to people, places and things mentioned in this episode:

Bernie's main website – http://www.berniegriffiths.com Bernie Grifiths Podcast Interview

Advanced Success for Wedding & Portrait Photographers – http://www.aswpp.com.au

Bernie on Facebook – https://www.facebook.com/aswpp

Bernie's Book – Success Secrets of a Professional Photographer

Leesa Perry Photography – http://www.leesaperryphotography.com

Blue Nile Diamond Website – http://www.bluenile.com

That's it for me this week, hope everything is going well for you. I'd love for you to leave a comment below to let me know what you took away from this episode of the podcast.

Speak soon


By | 2017-02-13T18:16:24+00:00 September 9th, 2013|Podcast|22 Comments
  • Boom – my head just exploded and this guy is the bomb……..!!!!!

    • Haha, love your comment Paul!
      How good is Bernie and how many marketing ideas does he have… what a resource he is.
      What are your thoughts – was it worth leaving the extra audio in after the main interview?

  • Speechless!

    I felt like I was Batman (Christian Bale) as he took advice from Alfred (Michael Caine) Subconsciously I kept wanting to hear Bernie say, “Yes, Master Wayne, this is how you become a Master Photographer”.

    What a cool guy, this Bernie Griffiths. I could listen to him all damn day. His voice alone is amazing. He should sell an audio version of his book. Talk about sales!

    I’m definitely going to be listening to this interview again. And then maybe again. Damn you, Andrew, now I’m going to have a become a premium member, to get my hands on his e-book.

    What a treasure that interview was/is.

    My head is spinning right now. I don’t even know what my biggest take away was/is. So much great info.

    Will have to get back with you.

    Many thanks!
    Joey Joiner
    Fort Worth, Texas

    And Bernie, if you’re reading this, you are amazing, Sir. Thank you for your giving us a glimpse into your wisdom.
    I don’t even know what else to say right now, except a big from-the-heart Thank You!!!

    • Love the references Joey 🙂 I’m sure Bernie will too!

      I had the feeling that this was going to be one of those interviews that will have listeners pulling over in their cars or interrupting their retouching to take a note or two about things they can implement in their businesses. Sounds like you were happy with what Bernie shared.

      Thanks for commenting Batman!

    • That is exactly what I was thinking! He had Alfred’s voice, and wisdom. Thanks for all the great advice. Like he said, we have so many things that we aren’t taking advantage of that we should be. We have video on our cameras, and free access to youtube, so why not use them for the clients, and us with the testimonials and video thank you cards. So many great tips in this one. The interviews just seem to be getting better and better.

  • Te

    Loved the interview! Its so timely cause I just started mentoring with Bernie yesterday!
    The point about entering awards was awesome. I think it would be a massive confidence booster to win or even get positive feedback from a judge.
    Now I have a bunch of things to go work on and pick his brain about

    • Hey Te – what a coincidence! From what Bernie had to share in this interview, it’s plain to see you are in good hands.
      Can’t wait to hear about your progress! Keep us up to date.

  • Really enjoyed this interview, what a wealth of information, a gentleman and devoted educator. I love how obvious but straight forward some of Bernie’s ideas are to engage the client e.g.; video interviews of the couples testimony at the reception. I think this guys mentoring services would truly be worth every cent. Thanks again Andrew for sourcing another quality interview.

    • Hi Matt – have to agree with your takeaway being one that stood out for me too. A quick video testimonial on the day or night of the wedding is so easy and I’m sure will pack loads more impact than a written sentence or two on a blog or website.

      Glad you enjoyed the episode Matt.

  • Upon listening to the interview again, I picked up on the fact that Bernie regularly watches the Home Shopping Network (or the equivalent in Australia) in order to see and listen to how they sell/market each item. Brilliant. I never would have thought of that one.
    Joey Joiner

    • If you start watching the Home Shopping Network for inspiration Joey, you better come back and tell us what you purchase (or get sucked into) in the name of research. 🙂

  • Crazy good interview and to be expected, that’s the thing about Bernie, he gives it to you straight and he is always willing to help. I went and saw him at a seminar in his South Melbourne office a few months ago and now have just signed up for mentoring. I’ve done a few sessions already and looking forward to doing more. Great interview Andrew, cheers!

    • Hey Sash, thanks for adding your comments and totally agree, Bernie was great to chat to and offered plenty! Don’t forget to let us know how your business progresses as you start implementing what you learn. Who knows, we may see you on one of Bernie’s YouTube videos soon 🙂

  • My biggest take away was to GET COACHING FROM BERNIE!!
    amazing interview, and I like the compliment he gave you about your interviewing! its very true and love listening to these!

    • Hi Claire – great takeaway, and glad to hear you enjoyed the interview.
      Thanks for the rap too 🙂

  • This was a amazing interview!!! Thank you sooooo much for taking the time to produce this. I’m going to become a premium member soon and can’t wait to see the extra content.

    I am also going to be speaking with Bernie soon..

    Thanks again Andrew for a great interview!

    • Hey Shane, thanks mate, love that you’re enjoying the podcast.

      You won’t be the first or only listener to get in contact with Bernie, I just received an email from Kim who started consulting with Bernie after hearing him on the show and judging by the other comments here, there will be more.

      Don’t forget to stop by and let us know how it goes or better yet, leave a voicemail that I can share on the show 🙂

      Speak soon

  • Consider my mind blown. Still in the middle of listening, but I’m loving the tips about recording testimonials for youtube and the idea of a social media bundle!

    • Oh – I just got to the end. *Blush*
      Fantastic interview guys!

      • Glad you enjoyed it Caitlin, and the mention too 🙂

        I hope you know that you are an inspiration to everyone that hears your interview. There was a lovely mention from Pauline Davis in the show notes of the episode featuring Andrew Follan just to prove it.

        Looking forward to seeing your video testimonials.

  • Another great listen Andrew! I loved to hear Bernie’s ideas on using video testimonials. Great stuff. Why didn’t I think of that?

    • I know right! It’s so often the simple things that need to be pointed out to us.

      And thanks for your iTines review, very much appreciated – big shootout in todays episode coming your way. 🙂