Bernie Griffiths is a business coach to wedding and portrait photographers and in this interview I ask for his professional advice on a whole bunch of things. I came onto this interview with a list of questions and it seemed each answer led to another and it was sidetrack after sidetrack with useful and actionable content a plenty.

The beauty of what Bernie has to share is that he has been in exactly the same position you are at some stage in his career. He had his own photography business for over 40 years… the difference may be that he ran his business as a business from the start and before anything else. Yes, he loved photography and creating beautiful images but he loved business just as much and as his sole income in a new country, it had to work as a business from the start.

Here's some of what we cover:

  • social media bundling for wedding clients
  • selling digital files to portrait clients
  • is any client the right client for your business?
  • staying organised
  • renting or buying photographic equipment
  • advertising budgeting and getting a good deal
  • where is the best place to source clients?
  • what to do if bookings drop and how quick should you react?
  • are photography awards important to the success of your business?
  • testing and measuring your marketing efforts
  • core products, what are they and do you need them?
  • why you shouldn't be looking at what other photographers are doing
  • photography excellence awards
Nowadays, Bernie uses his knowledge of the industry as a business coach and was happy to share plenty of real life examples in this interview. I challenge you to not make changes in your business after listening to this episode of the podcast.

Photography business success coach

Premium Members

No bonus audio for premium members this week but there is an awesome download if you are running a home based photography business. Bernie has generously offered his eBook for you: Success Secrets for the Home Based Photographer.

On the topic of the premium membership, I had a question this week asking if new members have access to all the existing and previous content in the membership area? YES! Once you subscribe, you have access to all the content and for the amazing value of $2.50 per episode, you can continue to get the latest content as it becomes available each week.

What is your big takeaway?

Following the interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement after listening to what Bernie had to share? Let me and other listeners know by leaving your thoughts in the comments below.

Better yet, if you do actually implement something, click on the voicemail tab to the right of the page and let me know what changes you've made and any differences you've noticed as a result.

Shout Outs

Only one shout out this week but it's a massive one! This shout out goes to Chris from for the MOST encouraging email I've received to date, he says:

After digesting some of the pricing and post sales recommendations over my listening to a few of your podcasts last week I tried some of the ideas and before a viewing tweaked my price list.  I did a bump shot viewing and the sale went up by 300%. This has more than paid for premium membership for the next five years.

The whole reason for starting this podcast was to make a difference for photographers and their business. To provide a resource that would make a difference in the way you do business and help you be successful. Reading the email from Chris makes it all worthwhile.

To me, the biggest take away is that to have results, any results, you do need to implement. Listening and taking notes is just not enough.

If you've implemented something you've heard, let me know via email or better yet, leave a voicemail message by clicking the button on this page.


Premium members, don't forget to either check out or update your version of the spreadsheet supplied by Michael Rammell (thanks Michael). This week an updated version was made available for your download with the following changes:

  1. updated the exchange rates
  2. simplified the first sheet & removed a few cells to give a tidier appearance
  3. updated a few formula’s that were slightly wrong
  4. changed the summary section on the ‘Cost of Living’ sheet so that the required number of weddings rounds up, rather than say 3.6 weddings per month, it just says 4
  5. Michael updated his prices this week and added those to the sheet

Also, if you've been following the conversation in the comments with Caitlin McColl of Ragamuffin Pet Photography, make sure you get back there and have a look at the tools and resources that Caitlin uses to stay organised. If you've listened to the interview with Caitlin, you'll understand the “organised” reference! Thanks Te for asking he question!

Get in Touch

If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me, find me on twitter or on Facebook at – I'd love to hear from you!

Links to people, places and things mentioned in this episode:

Bernie's main website – Bernie Grifiths Podcast Interview

Advanced Success for Wedding & Portrait Photographers –

Bernie on Facebook –

Bernie's Book – Success Secrets of a Professional Photographer

Leesa Perry Photography –

Blue Nile Diamond Website –

That's it for me this week, hope everything is going well for you. I'd love for you to leave a comment below to let me know what you took away from this episode of the podcast.

Speak soon