Something different for this weeks episode with previous guest and photography business coach Bernie Griffiths. It's a step by step instruction on how to book more portrait photography sessions through a targeted Facebook ad with a challenge for you to get this done. Are you up for it?
In the interview, Bernie explains with clear instructions how to format your Facebook post for your promotion including a headline to grab attention, a reason for your promotion and an attractive offer that will be difficult for your target client to resist.
All you need is an open mind, a small advertising budget of $25-$30 and the willingness to take action. Oh, and time to shoot and sell more portrait photography when you commit to this and follow through.
Here’s some of what we cover:
- The state of professional photography today
- Why Bernie believes the photography industry is harder than it used to be
- Do you need to be a better photographer to be successful today?
- What most photographers are doing wrong in their business
- The key to business success
- How to grow your photography business
- How to avoid making the wrong decisions when marketing your business
- Why lead generation is key to success in a business like photography
- How to nurture potential clients until the time is right for them to buy
- How to find reasons why clients should consider your business
- Target marketing is key
- How a simple Facebook promotion can deliver great results
- How to do a boost post on Facebook
- Why you need to invest money if you want to generate leads
- What genre should you choose for marketing your business
- Get specific when targeting audience with any promotion
- Incorporate the five “who, why, what, when, and how” in creating your ad
- The ideal print size to giveaway for your promotion
- Easy yet catchy phrases to use during contact details gathering
- How to fully take advantage of your leads
- How to plant the seed of follow up sales effectively
- Key phrases to use to catch your readers attention
- Using a call-to-action in your ad campaign
- How to respond to clients who say ‘NO' to your offers
- Do not limit your promotions on a single genre, expand and grow with your ads
- Put all your energy into your marketing project
- Cost-effective ways to promote your ads
- Be passionate in promoting your business
- When marketing your business, everything works, even when something fails
- Do not dwell on your failures, instead, move on to the next task
- Innovate and keep changing things to succeed in your business
- Why you should never stick to one marketing strategy
What’s on Offer for Premium Members
Premium members, I'm backing you financially, to get this weeks challenge done. Once you've followed Bernie's instructions, email me a screenshot of your ad on Facebook and I'll send you $10USD via PayPal. My email address is firstname.lastname@example.org.
NOTE: This offer is for full and current Premium Members only and excludes anyone on the one month membership trial.
What is your big takeaway?
Following this interview, I’d love to know about your results from your Facebook promotion. How much engagement did you get, how many calls did you receive, how many of those calls did you convert to actual bookings and what about your sales? Finally, what did you learn from the whole experience?
There has never been a better episode to get involved and share how you go with what you heard on the show. Please use the comments area below and get involved, share anything and everything you can about your experience.
Or, if typing isn't your thing, use the voicemail option on this page and tell me how you went.
People need a reason to do things – Bernie Griffiths
By sharing our collective experiences, there is so much we can learn from each other and by doing so, we may find new ways to grow each of our own photography businesses.
If you have any questions that I missed, a specific question you’d like to ask Bernie or if you just want to say thanks for coming on the show, feel free to add them below in the comments area.
They choose you instead of you chasing them – Bernie Griffiths
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog like I have below:
The realistic guide to photo business
In iTunes by DcPatto from New Zealand on September 16, 2015
Andrew has the guts to interview real (read non celebrity) working photographers. People you can relate to and learn a lot more from than ‘famous' magazine shooters or people that make all their money from workshops and tutorials.
Andrew and his guests are on the coal face making money from real customers doing real photographic work – it's that unique perspective that makes Photo Biz X my number one photography podcast every week.
I am consistently making $1500 portrait sales
Via email from Amanda Schulz of ACS Studios in Canada
My new studio manager was cleaning up recurring expenses (because her old employer … blah blah blah…) and did not recognise Impact Images. She cancelled the payment! Oh my GOODNESS! I needs me my premium content! I am even willing to pay more to have my content back 🙁
Eek! Your podcast has made such an impact on my business. I am consistently making $1500 portrait sales and am booked more and more each day all because of you!
Implementing and getting results
Voicemail message from Ahmad El-Farram of Knight Images Photography in Ontario Canada
Since implementing Kristen Kalp's sales course, “Sales Without Shame” I've been seeing great success with sales of $1200 and haven't looked back.
NOTE from Andrew: If you have a look at Sales Without Shame and decide to purchase, make sure you use the promo code PHOTOBIZX and save $200! And if you're a Premium Member, send me your receipt for a further $50 rebate from me.
I've also implemented the Album Upgrade strategy you shared with Premium Members at the end of episode 125 following the Sue B Zimmerman interview and have seen better wedding album sales than ever before with most couples super sizing their album purchases.
The most difficult thing is finding the time to keep implementing new things.
Get creative. Follow a style. Keep going with it. Make it yours. – Bernie Griffiths
Design By Bittersweet promo code ends soon
I interviewed Rose and Thomas of Bittersweet Designs back in episode 130 and it's one filled chock-o-block with marketing gold plus a cool discount code to save you some serious cash on any of their beautiful designs for photography business.
To save you 30% off whatever you order from their store, use the code PHOTOBIZ at the checkout.
Head over to the shop at http://designbybittersweet.com and check their gorgeous designs, logos, cheat sheets, marketing material and heaps more.
This promo code is valid till October 24th 2015.
Premium Members, click here to get your promo code to save 50% on any designs and get a FREE pricing guide.
Become an Affiliate Partner and pay for your PhotoBizX Membership
One thing I haven't mentioned often is when you become a Premium Member, you're automatically an Affiliate Partner with me and PhotoBizX.
If you're unfamiliar with the term Affiliate, it's where you earn commission for referring someone to PhotoBizX and they go on to become a Premium member like you. When someone does sign up (using your affiliate link) you'll earn 50% of their membership fee for the life of their membership.
Pretty cool hey!
There's absolutely nothing sneaky or shady about this and I don't want you to hide the fact you're an affiliate partner if giving out your affiliate link. If someone signs up with your link, they will find out about the affiliate program too.
Why have this arrangement?
Simply, I rely on the memberships to be able to keep the podcast going – as you probably know if you've been listening for a while – I've talked about how grateful I am to members regularly on the podcast.
I can't think of anyone better to be referring friends and other photographers to PhotoBizX than someone like you who already knows the value of the show.
I've always asked for listeners to refer other photographers and now I have a way to actually repay and thank you properly for any referrals.
How to get started as an Affiliate Partner?
First, log into the membership area on PhotoBizX.
Go to https://photobizx.com/partner (click on “become an affiliate”) if asked.
You will see your unique affiliate URL – affiliate link in a box at the top of this page.
This is the link you need to use and share if you want to earn commissions from any referrals.
You can use this link in social media, email or wherever you like – it's unique to you.
How do you get paid your commissions?
Payments are made at the end of each month directly to your PayPal account.
Your affiliate link is set to take referrals to a special page with a $1 trial for the first month so they can check if the membership is a good fit for them. I won't pay any commission for the first month because it'd be 50c 🙂 after that, it'll be $10 per month for each member referred for the life of their membership.
Hope all that makes sense but any questions, email me.
Links to people, places and things mentioned in this episode:
And sometimes just making it harder for yourself is the key to finding a picture that you didn't know you had inside you. – David Burnett
Thank you again for listening to the show and thanks to Bernie for sharing so much in what I believe is one of the most exciting episodes ever! I'm looking forward more than ever to hearing listener results to the challenge he's set for all of us.
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon