How to change your photography pricing and mindset for business success

Premium Members, click here to access this interview in the premium area.

Sam Goodwin of www.samgoodwinhorseportraits.com and Michelle Fey of www.michellefey.co.nz are both featured in this episode where the focus is on pricing, mindset and how some simple changes in their photography businesses have resulted in massive change, big profits, happy clients and success.

The idea for this episode and the twin recordings came about through the creation of the Photography Pricing Masterclass course with mindset and photography business coach, Johl Dunn.

Both interviews (with Sam and Michelle) were recorded for the course and I thought, would make terrific content for any photographer looking to revamp their pricelist upwards and build a more profitable and sustainable long term business.

To learn more about the Photography Pricing Masterclass, head to: https://photobizx.com/pricing

If you have a follow-up question for either Sam or Michelle, use the comments area at the bottom of this page or use the links below. Alternatively, if you're a PhotoBizX Premium member, you can access both photographers in the Members Facebook Group.

Here's some more of what we cover in the interview:

Why Sam needed a photography business coach
What mindset issue Sam struggling to fix
Pricelist changes and how Sam made them
Sam's pricing today
Sam's in-person sales strategy
Sam's shooting style
The number of images Sam shows her clients
Sorting photos with clients
Using Fundy to create mock-up layouts
Sam's reveal sessions workflow
Sam's wall art collections
How Sam transitions to sell images
Where the future lies for Sam's horse photography business
Sam's goal for her photography pricing moving forward
The need to test and measure pricing changes
Scheduling when to see the clients again after the photo session
Using gift vouchers to attract clients
How Johl changed Sam's mindset on money
The importance of staying confident with your approach to business
How fast did Sam see results after her coaching with Johl
What Johl first tackled in Michelle's portrait photography business
Increasing the minimum spend to offer digital copies to clients
The importance of booking face to face appointments
Michelle's most popular product
What has changed in Michelle's mindset after Johl's coaching sessions
Getting rid of limiting beliefs
Michelle's morning routine that helped changed her mindset
What Michelle felt when she had to increase her pricing
Michelle's old pricing and why it wasn't sustainable
Michelle's photo session workflow
Michelle's latest pricing structure
How Michelle's pricelist work
How to respond to clients saying the pricelist is expensive
What's included in Michelle's packages
When do clients know the digitals are an option to purchase
Michelle's pricing sweet spot
What old clients think of Michelle's new pricelist
Michelle's reason for reaching out to Johl
Michelle's advise to those who are thinking about changing their pricelist

Sam Goodwin Photography

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

All of the tools that Johl gave me through the mindset stuff was like the foundation was set. It's like just go forth and be you, and run with the prices. It is what it is. And I felt like a different person. – Sam Goodwin

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Michelle Fey Photography

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Sam and Michelle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Just do it. The coaching – it was expensive to me, and I'd ask myself “How do I afford to pay for this?” But after talking to Johl, “How do I not afford to pay for this?” And with what it's done to my business, and my mind, and my positivity, you're crazy not to find the money. – Michelle Fey

If you have any questions that I missed, a specific question you’d like to ask Sam and Michelle or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Sam Goodwin Photography

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Daily Vlog Challenge registration

Sam Goodwin Photography

Thank you!

Thanks again for listening and thanks to Sam and Michelle for coming on and sharing their thoughts and ideas on what it's been like to work with photography business and mindset coach, Johl Dunn, haw they've adjusted their price lists, the way they approach photography, sales and profits and are reaping the rewards as a result.

I'm just going to see where this amazing ride takes me and what else I can do to get people to print their photos. – Michelle Fey

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew