384: Michelle Fey – Price rises, bigger sales and Pop In Portraits

Premium Members, click here to access this interview in the premium area.

Michelle Fey of www.michellefey.co.nz featured in last week's episode of the PhotoBizX Podcasts where the focus was a massive increase in sales after working with mindset and photography business coach Johl Dunn.

In that interview, Michelle shared details about her new price list and how she was able to generate the same income and spend half the time she was in her newborn photography business.

After the interview went live, Michelle emailed me saying…

Hehe, so much has changed even since this interview, all in a great way!!  And Sam I loved listening to your Journey ? Thanks again Johl and Andrew. ?

I immediately contacted Michelle, heard about the new changes and asked if she'd be happy to record a follow-up. She agreed and this interview is the result.

What I wasn't ready for was to hear all about Pop In Portraits and how they have made such an impact on Michelle's business and life.

How had I not heard about these $20 sessions!?

More importantly, do you know about them and how they could benefit your business?

In this follow up episode with New Zealand based newborn photographer, Michelle Fey, learn how price rises, bigger sales and Pop-In Portraits could all play a role in your success.

Here's some more of what we cover in the interview:

• An update on Michelle's photography business life
• What the Pandemic lockdowns are like in New Zealand
• How the pandemic has affected small business in NZ
• What are Pop-in portraits
• How Pop-ins portraits work
• New wall art design and size
• What you show is what you sell
• The latest changes Michelle made in her business
• Michelle's keepsake viewing boxes inclusions
• Gaining confidence to keep pushing the limits
• Michelle's plan to attract more clients
• How Pop-ins have changed Michelle's photography business
• Why Michelle thinks Pop-in sessions are a loss leader
• Michelle's income
• Pop-in photography session age groups
• What clients get from a Pop-ins session
• Free email marketing from the Pop-in program
• The commitment required when signing up with Pop-ins
• Renting spaces to shoot sessions
• The percentage of Pop-in clients that could be converted as portrait clients
• What Michelle will do to covert Pop-in clients to full paying clients
• Dealing with negative feedback about Pop In Portraits from other photographers in Michelle's area

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Michelle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Just do it. The coaching – it was expensive to me, and I'd ask myself “How do I afford to pay for this?” But after talking to Johl, “How do I not afford to pay for this?” And with what it's done to my business, and my mind, and my positivity, you're crazy not to find the money. – Michelle Fey

If you have any questions that I missed, a specific question you’d like to ask Michelle or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Photography Pricing Masterclass

Want to improve your pricelist and lead clients to the products you most want to sell… for the kind of profit you could be generating?

Photography business and mindset coach, Johl Dunn will show you exactly how in this Pricing Masterclass.

Get the same fantastic results Michelle is seeing in her business!

For more details and to sign up, click this link —>>https://photobizx.com/pricing

The Masterclass includes…

• The actual class delivered via video by Johl
• Any future live training (plus the recording) – next delivery will be December
• A one on one call with Johl to discuss your pricing (included free for PBX Members, USD$40 for non-members)
• Access to any future iterations of the course
• Access to the FB Group where Johl will answer follow up questions

Details and registrations here: https://photobizx.com/pricing​

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.