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A couple of months ago, I interviewed a UK-based photography business coach, Kenny Martin — also known as The Studio Doctor.
His recipe for success was to shoot portraits, focus on the numbers, get people in front of your camera as often as possible and give them the chance to spend more.
He and what he shared were a big hit with listeners.
Then he surprised me with this email…
Kenny says:
I never mentioned that my daughter Natalie is one of the top wedding photographers practising today: incredible work, incredible business and a completely different approach to most wedding photographers.
As well as being an awesome shooter she was one of my best salespeople and contributed £3.2 million over 7 years.
Then she moved from sales and went all in on weddings and has never looked back.
Top Fearless Photographer in Scotland, Top 10 wedding photographer in the UK, UK Wedding Photographer of the Year a couple of times and awards left, right and centre from other associations.
It's obvious how proud Kenny is of Natalie.
But what really sparked my interest, aside from her accolades and incredible portfolio… is why in the world would she be focusing on weddings when all I'm guessing she's been told is portraits are the way to go for a successful business.
In this interview, Natalie shares how she books £3,000+ wedding photography packages by leading with albums, not digital files… in fact, she doesn't even offer the digitals.
Here's some more of what we covered in the interview:
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews.
I’ve never shot a wedding where the couple have the digital files included — the album comes first, always.
– Natalie Martin
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all.
I might make more money shooting portraits, but weddings give me joy — I’d honestly do them for free if I could.
– Natalie Martin
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Natalie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
If you really want something, you’ll pay for it. I wanted to step out of the £2,000 bracket and attract clients who truly value what I do.
– Natalie Martin
If you have any questions I missed, a specific question you’d like to ask Natalie, or a way to thank her for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
I shoot 6,000 photos on a wedding day and deliver around 800. I’m ruthless — you’ve got to be to tell the story properly.
– Natalie Martin
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google. You can leave some honest feedback and a rating, which will help me and the show. I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here is the latest review…
★★★★★ The single biggest influence on my photography business!
Via Google reviews by New Zealand wedding and family photographer Rainer Macalister, in New Zealand on October 15th, 2025.
The PhotoBizX podcast has been the single biggest influence on my photography business since 2016.
The insights and information on the show are outstanding, and it's also how I've found the business coach and more in-depth courses that helped me grow my original business and now relaunch after a break.
Cannot recommend Andrew's work and the community he's built highly enough.
Links to people, places and things mentioned in this episode:
Episode 627: Kenny Martin – Profit Over Hype. Building a Sustainable Photography Business
I leave the prices to the end of the call. First, I talk about them — their story, their day, their families. By the time we get to price, they already feel connected.
– Natalie Martin
Thank you!
Huge thanks to Natalie for being so generous and real in this chat. Her story is proof that you can build a profitable, in-demand photography business without sacrificing the parts of it you love most. She’s built success on her own terms — by leading with passion, connection, and genuine care for her couples.
I’d love to know what resonated most with you — what’s one shift or idea you’ll take into your own business after hearing this episode?
I’m not trying to be the cheapest — I’m trying to be the photographer my couples really want. That’s where the value is.
– Natalie Martin
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks for listening—speak soon,
Andrew
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