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John Glaser of www.johnglaserphotography.com needs almost no introduction for anyone listening to the PhotoBizX Podcast for any length of time. John has appeared on multiple episodes as we've followed his journey from leaving his full-time job to cracking over $1 million this year with his studio-based photography in Houston and now New York City.
It's no secret that Facebook ads play a massive role in the success of John's business, so much so that it's impossible not to think of him as an expert in the arena of lead generation, client conversion and booking with FB ads. So much so, I asked him to prepare and deliver the super popular course on Lead Ads for Photographers: https://learn.photobizx.com/facebook-lead-ads-course-registration/
If you don't know what you're doing with ads, don't waste your money until you've spent some money to learn how to use ads. – John Glaser
In this interview, in addition to a deep conversation about John's business, the wins, struggles and where he's currently focussed, we take a deep dive into Facebook ads, what's working right now, what's stopped working and how John is maximising his return on the growing costs of attracting photography bookings via Facebook ads.
Here's some more of what we covered in the interview:
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People focus so much on lead cost. They need to be focused more on client acquisition. – John Glaser
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
If it's costing you more to bring clients in, then you naturally have to bump your prices up somehow or get more out of the client at the end of the day. – John Glaser
If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
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If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here.
iTunes Reviews and Shout-outs
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!
If you're running Facebook Ads and you want to maximize your Facebook Ads…anybody that's commenting on your post, you need to respond to that comment. – John Glaser
Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.
If you're not getting a response, you have to ask a question to get leads/people to respond. – John Glaser
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Links to people, places and things mentioned in this episode:
Refocus Your Photography Business Podcast
Episode 453: John Glaser – From photographer with a business to serious business owner
Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro
Episode 526: Johl Dunn – Modern day marketing and success for portrait photographers
Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions
Episode 350: Brian Kellogg – Making the move from wedding photography to profitable portraits
Episode 533: Murielle Sassine – Payment plans equal large sales in portrait photography
Thank you!
Thanks again for listening, and thanks to John for coming on and sharing all the details that go into his Facebook ad marketing, lead generation and conversion with follow up text messaging and emails.
Texting is about making it sound like a human is really talking to you and not like a canned response that's coming out. So you have to put emotion into it. You have to utilise emojis and humour. – John Glaser
That’s it for me this week; I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
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