538: John Glaser – Facebook Ads and what you need to be aware of when running yours

Premium Members, click here to access this interview in the premium area.

John Glaser of www.johnglaserphotography.com needs almost no introduction for anyone listening to the PhotoBizX Podcast for any length of time. John has appeared on multiple episodes as we've followed his journey from leaving his full-time job to cracking over $1 million this year with his studio-based photography in Houston and now New York City.

It's no secret that Facebook ads play a massive role in the success of John's business, so much so that it's impossible not to think of him as an expert in the arena of lead generation, client conversion and booking with FB ads. So much so, I asked him to prepare and deliver the super popular course on Lead Ads for Photographers: https://learn.photobizx.com/facebook-lead-ads-course-registration/

If you don't know what you're doing with ads, don't waste your money until you've spent some money to learn how to use ads. – John Glaser

In this interview, in addition to a deep conversation about John's business, the wins, struggles and where he's currently focussed, we take a deep dive into Facebook ads, what's working right now, what's stopped working and how John is maximising his return on the growing costs of attracting photography bookings via Facebook ads.

Here's some more of what we covered in the interview:

• Have Facebook Ads changed significantly over the years
• How to run Facebook Ads effectively today
• The importance of tweaking and refining FB Ads, including changing your verbiage
• Is spending $4k a week on Facebook Ads worthwhile
• Where to draw the line at lead acquisition cost in regard to average sales
• John's fear associated with Facebook Ads
• How to deal with leads who don't respond to emails
• People read text messages more than email messages today
• How to maximize your return on Facebook ad leads
• Why you need to respond to all comments made on your Facebook Ads
• How to measure where your leads are coming from
• Which texting service is John using
• Things to consider when sending text messages to clients/leads
• The need to have backups in place when your systems fail
• How text drip campaign works
• John's text drip campaign process
• How to have leads respond to your text messages
• Why it's better to use emojis in your text messages
• Include a Google My Business URL when asked for your business/studio location
• How to deal with clients who want their deposit back
• John's advice for those who want to incorporate text messaging in their photography business
• How to show your Facebook Ads to the right potential clients
• The benefits of lead ads

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People focus so much on lead cost. They need to be focused more on client acquisition. – John Glaser

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If it's costing you more to bring clients in, then you naturally have to bump your prices up somehow or get more out of the client at the end of the day. – John Glaser

If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients.

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For more details and to register, click here:  https://learn.photobizx.com/qualify-your-leads-registration/

If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

If you're running Facebook Ads and you want to maximize your Facebook Ads…anybody that's commenting on your post, you need to respond to that comment. – John Glaser

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

If you're not getting a response, you have to ask a question to get leads/people to respond. – John Glaser

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​