433: John Glaser – You can have a super successful portrait photography business. Just do what I do.

Premium Members, click here to access this interview in the premium area.

John Glaser of www.johnglaserphotography.com is a Texas-based family and pet portrait photographer who has made more enormous leaps in business than you might believe. I am beyond excited to share this interview with you. 

PhotoBizX Premium Members will be familiar with John and how his business has been skyrocketing over the past 12 months. John is often posting into the Members group about new milestones hit and answering questions on how he's achieving his success. 

I've been waiting for the right time to record this one, and after John quit his full-time day job, it just felt right. To give you some idea of the personal updates I've received from John this year…

July 27th: I just had to share this with you, but I had my first ever 5 figure sale yesterday…I nearly cried when the client left the studio, haha.

July 27th: My projections for 2021 (calendar year) are over USD 500K… I have already shattered my one-month revenue record this month, and I still have the rest of this week, and I have nine more sessions this week. 

He won't sell but will shoot, which gives me double the number of sessions on a Sunday, and I am filling the sessions. I am booking an average of 11 sessions a week for the year, and that average has been 13.5 a week since the start of April. It is unreal!!!

Sep 10th: I have averaged 50k a month the last three months and am on pace for 80-90k this month…absolutely unreal!

Sep 19th: Not sure when you are releasing my podcast episode, but just FYI, I should be at $500k of revenue in my last 15 months 🙂 I am $11k away from it, and I could make it to that mark tomorrow (4 sessions), but if not tomorrow, definitely by the end of next week.

Sep 25th: Made my $500k mark today ?

In this interview, John shares the BIG downfall before his new success and how he's built the photography business he has. 

One thing is crystal clear if you listen to John… you can have a super successful portrait photography business. Just do what I do.

Here's some more of what we cover in the interview:

• Quitting a day job to go full time with portrait photography
• Hiring a business coach to build a successful photography business
• Does photography still excite John?
• Finding the photography niche you're passionate about
• How John discovered studio pet photography
• Dealing with and learning from past mistakes
• How John's photography business was before his breakthrough success
• What was John's turnaround from breaking even to massive profits?
• Why it's still okay to have zero sales today
• Reframing your mindset when looking at sales averages
• Computing a 4-week rolling average when considering your sales averages is a game-changer
• Is it good idea to have a $200k sales target?
• How to find a strategic studio location to maximise your chances of success
• The need to offer the best experience for EVERY customer
• Getting coupons for clients to snack on while waiting for their same-day sales session
• John's booking process
• Connecting Dubsado to Calendly for client bookings
• John's average shooting time
• Using Apple TV to show example photos to clients while waiting for their photos
• John's reveal process
• Where John sees his business in 12 months

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You've got to believe in yourself. You've got to believe in your pricing. You've got to believe in your worth, whatever that is, and put it out there. And if somebody says ‘I don't think it's worth that', then you just have to be okay with that and move on. – John Glaser

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If I let my zero sales dictate where my business is going, then I would be not making what I'm making right now. – John Glaser

If you have any questions that I missed, a specific question you’d like to ask John or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Stop judging whoever is in front of you in what they do and just give them a great product and great service, and treat them like gold and hope for the best at the end. – John Glaser

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​