Gabriel's philosophy is pretty simple, his SEO strategies for photographers; be impossible for Google to ignore you and your website or blog. How? By being the absolute authority when it comes to your genre of photography in your target area. It doesn't matter whether you are a wedding or portrait photographer, this content will be relevant and actionable.

Confused? Don't worry, Gabriel uncovers everything in simple, easy to follow steps and ideas on exactly what you need to do to rank well, no matter the changes Google makes to its search algorithm.

Gabriel Machuret is a true SEO specialist and he shares so much your head will be spinning following this episode of the podcast! When chasing Gabriel for this interview, I was a little concerned that it would be full of technical strategies, lots of jargon and real ‘cloak and dagger' type of advice… I was so wrong.

Here's some of what we cover:

  • Becoming an authority in your niche
  • Why you need to be the “go to” person in your local market
  • Building a site that's impossible for google to ignore
  • Understand that you can't outsource the success of your business
  • There needs to be a correlation between the growth of your website and the links pointing to your content
  • What email spammers will do for you in regard to helping you rank in Google and is it worth paying for?
  • Link building from India will work if you're trying to rank in a small and non-competitive niche
  • Once you achieve a certain level of authority, you will start ranking for generic terms in Google
  • The problem with wedding and portrait photographers is we like to showcase photos on our sites but they play a SMALL part in Google rankings
  • Balancing your content with your photos may be a challenge but without content you don't exist in the eyes of Google
  • Using video to create amazing content for your client and Google
  • Recycling your content for multiple uses on the web
  • Airy fairy content will not trigger any real visitors to your site
  • Creating content that matters and you'll be on track for SEO success
  • Google uses social signals as a reference – you need engagement with your articles and posts
  • If your website is not WordPress, you have major issues
  • The importance of social signals to you SEO rankings
  • To build a social media presence, don't sell, don't tell… ask!
  • Get unlimited, keyword rich and free content forever… From your customers
Gabriel gives you strategies to blow your competition out of the water, appeal to your clients, place you in a position as your areas expert and have a website that is truly impossible for Google to ignore – you absolutely have to rank well if you take action following this interview. The secret though, as always is you need to take action for any of this to work.

SEO for Wedding and Portrait Photographers

With the amount of competition out there, you need to be great at SEO if you want to stand out from the crowd more than Wally does.

Premium Members

Premium members, you will be blown away with Gabriel's offer for you. A totally free and no obligation 20 minute SEO coaching session! In this session, you'll be free to ask Gabriel anything on your mind regarding SEO and getting your site ranked.

Don't know what to ask? No problem, let him know your website or blog URL and he will tell you what you need to know!

What is your big takeaway?

Following the interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what Gabriel had to share? Let me and other listeners know by leaving your thoughts in the comments below. It shouldn't be difficult following this episode!

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What have you implemented so far?

If you have implemented something that you've learnt or heard from the podcast interviews, I want to know about it! I really am interested and love to hear about your success stories, especially if I've helped play a small part. If you feel up to it, leave a voicemail message by clicking the tab on this page or record and send me an .mp3 file – I'd love to play your recording on a future episode. Don't feel confident or want to send a voicemail? No problem, shoot me an email, I'd love to hear from you – andrew@photobizx.com.

iTunes ratings, reviews and Shout-Outs

A big and solo shout out to Arek Rainczuk from  www.fivecastles.com.au – thanks Arek and great to read that you're enjoying the podcast. Thanks for letting me know and thanks for the review, it means a lot.

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It's these reviews that really make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.

Also, a few shout-outs to photographers/listeners that have made contact via email or social media this week:

Tony McKay – www.handcraftedstories.com
Walter James – https://www.facebook.com/walter.james1
Shane – www.perfectpicturing.com
Trish Grice – www.rtphotos.biz
John Colson – www.johncolson.com

Thanks guys, it's been great chatting and hearing from every single one of you this week. If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!

Links to people, places and things mentioned in this episode:

Gabriel Machuret's Website – http://www.internetninja.com.au
Gabriel on Facebook https://www.facebook.com/gabrielmachuret
About.com
whatif.com
What is App store optimization – the site Gabriel ranks for – http://www.asoprofessional.com
Mixergy interview with Gabriel
Ben Marden episode on Photo Biz Xposed
Odesk, for outsourcing – https://www.odesk.com
Elance, for outsourcing – https://www.elance.com
Tyrone Shum on Photo Biz Xposed – YouTube Video expert
Dave Jackson on Photo Biz Xposed – starting your own podcast

That's it for me this week, hope everything is going well for you. I'd love for you to leave a comment below to let me know what you took away from this episode of the podcast.

Speak soon

Andrew