If you ever wondered how to use Google Adwords for more photography bookings, you're going to enjoy this episode with Daryl Mander. Whether you're a portrait or wedding photographer, have a small or large budget for advertising and marketing, Adwords could be the one thing that generates more traffic to your website than any other method.

Todays topic is one I've been desperate to cover since starting the Photo Biz Xposed podcast for a few reasons. It's potentially a fantastic way to get traffic and bookings, it's expensive to get wrong and I know it will give you an edge over your competition – no matter the genre of photography you're working in.

The difficulty was finding the right person to interview and I struck it lucky when Daryl agreed to come on the show. Daryl's knowledge on Adwords is 2nd to none and in this interview covers everything you need to get your own Adwords campaign started.

Here's some of what we cover:

  • Display advertising
  • Relevant keywords or search term
  • PPC – pay per click – Adwords and Facebook ads
  • Should you have Adwords if you're on the first page of Google?
  • Testing keyword relevancy
  • Starting with Adwords for the first time
  • Adwords – stupidity tax
  • Keyword match types – broad, phrase and exact
  • Negative keywords and their use
  • Avoiding the ‘lose a lot of money' settings
  • Creating your ad, campaign, Adwords structure and groups
  • Writing your ads
  • Bidding for your keywords
  • Analysing your competition on Adwords
  • Keyword ‘stuffing' your ad
  • Split testing your Adword ads for best click through rates
  • Setting spend budgets and using pre-paid vouchers
  • Click fraud and stain protected
  • Bidding on your competitors brand name as keywords
Remember when using Adwords as a traffic source to your website, it will be a complete waste of money to not only have a website that converts visitors to take action – either by calling you or subscribing to your email list. As Daryl mentioned, you must measure your conversions and continually test and refine your campaign to get the most from your budget.

Daryl Mander Google Adwords Interview

The areas surrounded by red are the Google Adword Ads – paid ads that show up as a result of the search term: portrait photographer Sydney

Premium Members

Premium members are in for a real treat this episode as Daryl explains exactly how to find the right keywords for your business, which free tools you'll need and how to use them. Then, as we were getting ready to close  the segment, Daryl reveals a software tool that you can use to monitor the best performing keywords your competitors are using for their Adwords campaigns, to gauge how much they are paying and how you can adjust what you're doing to move above them in Google.

What is your big takeaway?

Following the interview, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what Daryl had to share? Let me and other listeners know by leaving your thoughts in the comments below.

Also, unless you are seriously considering using Daryl to manage your account, it's best to post any follow up questions below where Daryl can answer them in one place rather than have him bombarded with emails with potentially the same questions.

Daryl Mander Google Adwords Interview

What have you implemented so far?

If you have implemented something that you've learnt or heard from the podcast interviews, I want to know about it! I really am interested and love to hear about your success stories, especially if I've helped play a small part. If you feel up to it, leave a voicemail message by clicking the tab on this page or record and send me an .mp3 file – I'd love to play your recording on a future episode. Don't feel confident or want to send a voicemail? No problem, shoot me an email, I'd love to hear from you – andrew@photobizx.com.

iTunes ratings, reviews and Shout-Outs

A great iTunes review this week from Chris Pyke – thanks mate and I agree that everyone I've interviewed so far has been so generous and the success of the show really is down to the guests and their willingness to share.

It's awesome to read that the podcast has made a difference to your business! Thanks for letting me know and thanks for the great review, it means a lot.

Photo Biz Xposed iTunes Reviews

It's these reviews that really make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.

Also, a few shout-outs to photographers/listeners that have made contact via email or social media this week:

Anders Kjøndal – http://www.luxe.no

Heath Wade – http://www.heathwade.com

Bronwyn Liebke – http://www.petclix.com.au

Kim Hamblin – http://www.kimhamblinphotography.com

Russell Hyde – www.russellhydephotography.com.au

James Lloyd – http://www.jameslloyd.co.uk

Thanks guys, it's been great chatting and hearing from every single one of you this week. If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!

Questions And Answers

Each week I get a number of questions from listeners that I do my best to answer. Would you like to see these questions and answers as basic blog posts on this website? If you think it could be a help to you, let me know. If I get some interest, I'll give it a try.

Daryl Mander Google Adwords Interview

A screenshot of the Google Keyword Planner showing some of the suggested keywords around the seed keyword phrase: Central Coast Wedding Photographer

Links to people, places and things mentioned in this episode:

Daryl Mander – http://darylmander.com

Daryl on Skype – DarylMander

Daryl on Twitter – https://twitter.com/darylmander

Daryl via email – darylmander@gmail.com

Google Adwords – http://google.com/adwords

Google Keyword Planner – https://adwords.google.com/ko/KeywordPlanner/Home‎

The Conversions Podcast – http://www.conversionspodcast.com

That's it for me this week, hope everything is going well for you. I'd love for you to leave a comment below to let me know what you took away from this episode of the podcast.

Speak soon

Andrew