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Paul Gero of www.paulfgero.com is a proper photojournalist. For the first 19 years of his career, he worked as a staff photographer for the Chicago Tribune and the Arizona Republic. He also shot freelance work for magazines including Sports Illustrated, Time, People, Fortune and others.
He's photographed everything from Presidents, political conventions, civil unrest in Haiti, and professional sports amongst thousands of assignments for publications.
I heard him interviewed by past guest Dan Milnor and was surprised to hear he now photographs weddings and family portraits.
I was more surprised to hear him mention names like Sue Bryce and Tero Sade then go on to talk about book projects and marketing campaigns to attract his ideal clients and generate terrific sales.
Why surprise?
I think it's because it helped me see that what we strive to do and create as wedding and portrait photographers is truly worthy as a photographic pursuit.
And, that someone so skilled, so established in the photojournalistic world can be the same as you and me when it comes down to the business of photography… running ads and marketing campaigns to keep the enquiries coming in and the income ticking over as we do what we love.
In this interview, Paul shares how and why he went from work as a photojournalist staff photographer to self-employed and why he wouldn't change a thing.
Here's some more of what we cover in the interview:
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I just think about myself as not a wedding photographer, not a portrait photographer, just as a photographer because I do everything and I want to do everything and I want to do everything well. – Paul Gero
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Paul shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
I just want to make photographs that I want to look at. – Paul Gero
If you have any questions that I missed, a specific question you’d like to ask Paul or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
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iTunes Reviews and Shout-outs
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Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
You always have to be creating something of value that people are going to want and you have to put it out there and share it. – Paul Gero
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