Premium Members, click here to access this interview in the premium area.
Brad Bulmer of www.stanplusstantwo.com is a marketing genius. In this interview, he's sharing photography marketing tactics that are working incredibly well right now, so you can become a photography lead generation and booking machine.
Brad is solely responsible for bringing in a steady stream of clients into one of the UK's leading Photographic Studios, based in Yorkshire – Stan Plus Stan Two Photography.
The studio has been open for 42 years, and he is the third generation in the business, which photographs mostly Boudoir and Family portraits sessions.
They have an abundance of clients all the time – every month of every year.
With a little research, it's easy to see this is a photography business set up to book sessions – from multiple Facebook ads to different landing pages, special offers, vouchers, email marketing and easy to find contact information – and probably more we can't see – this business is a conversion machine.
Brad is also part of The Business Success Academy – a done for you marketing agency for small business.
Here's some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
The general rule of thumb on Facebook or just any marketing is that the more you give and the less you ask, the more leads you are going to get. – Brad Bulmer
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Brad shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
With every advert, you want a reaction from somebody. – Brad Bulmer
If you have any questions that I missed, a specific question you’d like to ask Brad or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
6 Month PhotoBizX Premium Membership Special
Black Friday is coming up and there will be a sale on the 6 month PhotoBizX Premium Membership.
If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.
Once you sign up for the 6-month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.
For more info and to sign up, click this link —>> https://photobizx.com/sms
New members are also welcome to sign up with this special offer.
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Want more Leads (bookings and sales) for your Wedding or Portrait Photography Business?
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The Pet Photographers Club
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Ticket to 2021 Virtual Pet Photographers Conference
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Was $347, now $278
The Self-Publishing for Photographers Program (this one isn't pet photography specific and it's our big signature course)
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The Pet Photographers Club Annual Membership
Weekly inspiration and education from experts around the world
$120 value, now $80
Pet of the Year Competitions
Bring new dogs through the door with the marketing strategy that celebrates your existing clients and connects you with new ones- perfect to fill the otherwise slow January!
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Sprout Studio – Save 30%
Whether you already use Sprout Studio or you’re new, you can save 30% this Black Friday. And, as a bonus – for the first (and last) time ever, you can lock in those savings for 1, 2 or 3-years!
Details here: https://photobizx.com/sproutstudio
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
We don't call everybody who fills these forms out. Sometimes we get a large volume, by asking qualifying questions it lets us really filter through all those leads. – Brad Bulmer
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Thank you!
Thanks again for listening and thanks to Brad for coming on to share his thoughts and ideas on running a successful portrait photography studio by focusing on becoming a lead generation and booking machine that focuses on high converting ads and utilising a follow-up process that ensures happy clients in front of the camera and ready to purchase collections afterwards.
You can get all the leads in the world but if you're not going to phone them, they're not going to come in. – Brad Bulmer
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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