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Beth Alexander of www.unleashpetphotography.com has been a long time PhotoBizX member and a pet photographer with the dream of supplying affordable, stunning pet photographs to local pet lovers with her mobile pet photography studio.

I receive Beth's email newsletter updates and have been following along as she built out her very own Mobile Pet Photography Studio.

Then I recently received this personal email from her…

The last month has been crazy with finalising things and getting the trailer ready inside and out for the end of August launch.

Before covid hit I started working with Alex Cearns which has been great, she is so knowledgeable, it's been great.

We ran a Facebook Promo to Celebrate the Launch of the trailer.

I ended up choosing 80 people, booked 30 so far, and I have ten more to talk to this week, which means I'll probably book 40 sessions!

I'm pretty darn happy with these numbers!

Last week I had four sessions in the trailer and have seven booked for this week.

The trailer workflow has been going nicely, arrive, setup, text them that I'm waiting for them outside their house, do a session, they take a break out of the trailer while I edit one image, they come back to view all the photos and place their order, everything takes about 2 hours right now.

That's all I have for you right now, I just wanted to say hi and share the great news!

Have a great day,

Beth

I immediately replied, asking if she'd be happy to come on and share more about her pet photography business.

She said yes, and in this interview, Beth shares how to set up a successful mobile pet photography studio.

Here's some more of what we cover in the interview:

  • An update on Beth's photography business how it's going
  • Conceptualizing the idea of setting up a mobile photography trailer
  • Finding your own pet photography style
  • Dealing with Canadian weather for outdoor photography sessions
  • Beth's mobile studio trailer specifications
  • Using a generator to power the tailer studio
  • Sales sessions inside the trailer
  • Beth's culling and sales session process
  • Taking a barebone's approach to photography business
  • How photographers become successful
  • The cost of Beth's photography trailer
  • When and why Beth approached a business coach
  • Dealing with investment risks during COVID-19
  • Beth's business progress during COVID-19
  • Using Facebook ads to attract clients
  • Shifting from outdoor photography to shooting studio sessions
  • What Beth did to get a great response from her Facebook ads
  • Price changes when shifting from outdoor photography to studio photography
  • The importance of showing what you want to sell
  • Beth's thoughts on increasing pricing
  • Running a successful business with affordable product offerings
  • The most popular package Beth sells
  • How Beth sells her wall arts
  • How to narrow down potential leads
  • How clients book sessions with Beth
  • Why Beth prefers doing phone consultations over email
  • Using Calendly and Acuity for booking sessions
  • What transpires during phone consultations with clients
  • The importance of following what the clients want
  • Dealing with challenging spaces to park Beth's mobile photography trailer
  • Beth's merchandising store
  • The importance of email newsletters
  • Using Squarespace to send email newsletters
  • Where Beth wants to be in six month's time – business-wise

Beth Alexander Photography Pocast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Work with what you got and then just make it work until you can make it better. – Beth Alexander

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Beth Alexander Photography Pocast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Beth shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

I've always had this dream where I want everybody to afford beautiful photography for their pets. – Beth Alexander

If you have any questions that I missed, a specific question you’d like to ask Beth or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Beth Alexander Photography Pocast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Beth Alexander Photography Pocast

To learn more about the Photography Pricing Masterclass, head to: https://photobizx.com/pricing

Beth Alexander Photography Pocast

Thank you!

Thanks again for listening and thanks to Beth for coming on to share her thoughts and ideas on creating a successful mobile pet photography studio while fulfilling her dream to make sure every pet lover can access beautiful and affordable photographs of their pets.

I kind of want to just make sure that they're happy and if that's all they want, then that's all they want. Because really, even if I do have a goal, it's not about me, it's about them and what they want to do with the pictures. – Beth Alexander

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew