463: Jon Meadows – LinkedIn mining for more fantastic photography clients

Premium Members, click here to access this interview in the premium area.

Jon Meadows of www.highendheadshots.com is a headshot photographer based in Washington DC with MASSIVE dreams and plans for his photography business. The big difference with this photographer, though… he is actioning his goals and making them a reality.

He says he had no intention of setting up a headshot photography business but was fired from his 9-5 job and went full time with headshots.

His first headshot photography gig was photographing one of the nine members of President Obama's National Security Council in the office building next to the White House.

Last year his photography business revenue exceeded USD$380,000!

His website features beautifully lit portraits shot against plain backgrounds. He takes what I would call an aggressive approach in leading visitors to a single landing page with no other prominent navigation menu.

I was looking forward to learning more from a photographer who looks to be doing incredibly well in this space, and I can say Jon truly delivered in this one. If you aren't already utilising LinkedIn to generate leads, you'll love what Jon shares about LinkedIn mining for gaining more fantastic photography clients.

Here's some more of what we cover in the interview:

• Shifting from a regular job to go full-time with headshot photography
• The need to learn and get better at headshot photography
• How to attract clients and generate leads
• The importance of offering consistent work to show clients
• What is LinkedIn mining
• Headshots are more powerful when people recognize the faces behind the images
• Jon's conversion strategy
• How to convert leads from LinkedIn
• How to build a headshot portfolio
• Why you don't need to be an expert in photographing headshots to be successful
• Why do some photographers have difficulties capturing great headshots
• How to learn headshot photography
• How Jon jumped from a $68k revenue in 2018 to over $380k last year
• Raise your pricing if the client says so
• The TNT method of pricing
• Jon's headshot pricing strategy
• Jon's pricing inquiry and email funnel process
• Incentivizing packages to encourage sales
• The facial expression coaching process Jon applies when photographing clients
• Clothing to wear during headshot sessions
• Using LinkedIn to attract clients
• Jon's LinkedIn inquiry and LinkedIn drip campaign process
• How to connect with potential clients in LinkedIn
• Average time to spend marketing on LinkedIn
• Jon's business model
• Investing time to get clients
• The best social media platforms to find headshot clients
• How to handle client objections with pricing
• What Jon teaches in his headshot photography coaching
• Jon's short-term and long-term goals for his headshot photography business

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Great photos or headshots of people that potential clients know are much more powerful than a big portfolio of people they haven't met. – Jon Meadows

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Jon shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, and what you plan to implement in your business as a result of what you heard in today's episode.

You don't have to be the world's best headshot photographer to be much better than what people have experienced when trying to get some headshots. – Jon Meadows

If you have any questions that I missed, a specific question you’d like to ask Jon or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

I'm okay with investing time to get clients. – Jon Meadows

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​