Hope you are well and not missing sunny Scotland too much! Haha. I left a review for you on iTunes podcast app. 5 stars of course. 🙂
At the end of the last episode, you mentioned the 3rd party marketing course. Can you send on more details?
I can't see anything on the website about this course. Am I doing my usual “man” look? 😂
Haha, sunny Scotland… Yeah right! LOL
Oh, thanks for the rating and review – that’s much appreciated. Make sure you let me know the URL and key word phrase (something like “Melbourne pet photographer” for example) you’d like me to use to link to your site when the review shows up – they usually go into moderation for a few days first.
Haha, your “man look” wasn’t the reason you couldn’t see anything in the Third Party Marketing course – there’s nothing on the site yet.
Here’s some info for you…
The Third Party Marketing course goes live next week.
The idea is you have your own Third Party Marketing campaign up and running as you complete the course.
I’ll start with what I feel is the best way to approach the 4 different styles of Third Party Marketing to everyone going fast and I’ll record additional lessons on the other styles/approaches as we go.
The main thing to remember with these strategies is they all involve the photographer essentially offering free sessions and a print or print credit. The “gold” behind the idea is you partner with businesses who are already serving your ideal clients which means the leads should be a good fit for you.
I’ll share how to “weed out” the freebie hunters who try and slip through but you will always encounter some of these people. There are simple ways to fast-track through these people with minimum fuss that I will share.
The cost for the training will be USD$97 and you’ll have lifetime access.
Let me know if you have any other questions. 🙂
I've actually just approached a few businesses recently about doing some 3rd party marketing so when I heard about the course I thought it might fit perfectly. I'd like to sign up when it becomes available if that's okay?
At the minute I am happy to do print credits/free shoots as I build my clientele. I'd like to learn the tricks to weed out the freebie hunters though! Had a free client shoot last week with a Dentist wife and Doctor husband and they walked away with a single 5×7″ print. I thought they were going to be my ideal client. 🙁
Sure thing – I’ll keep you posted about the course.
That’s annoying with the freebie hunters! You’ll never weed every one of them out but you can definitely minimise the number of them and dramatically reduce the time spent on them when one does slip through.
Any idea why the doctor and dentist didn’t purchase?
How did you go when you approached the businesses – anyone get on board?
Possibly down to my softly-softly approach. (I have only just started doing IPS). The client made noises early about getting an extended family pet portrait done (3 families) and I reckon I took a softly softly approach with the sale thinking about the bigger picture. Not sure if this is something that will materialise but at least they seemed happy with the session and it's a learning experience on my part.
I approached two businesses, one a dog groomer and the other a high-end real estate agent (who happens to be a good friend).
Real estate, he's definitely interested in pursuing but I haven't proposed how it will work yet. Hoping that this course might help.
The dog groomer I sent a proposed idea through to do a joint promotion to get us started, which is a free session from me and a free grooming session from them prior to the shoot.
Also floated the idea of making it a gold coin donation to enter and raise funds for a local animal rescue agency but not sure how that would work with digital marketing. I haven't had a response to that proposal yet so I'll be following up tomorrow to see what her thoughts are.
Any advice to help get her over the line would be great. 🙂
Totally understand where you’re coming from – I’ve done the same thing in the past. It’s easy to get swept up with the idea of something bigger and better coming down the line. Not sure what you’d do in the same circumstance again but for me, I tend to lean towards the possible sale happening then and there – especially if the shoot has already been done.
Might be a different story if a client was thinking about one shoot now and another later but even in that case, these days, I’d lean towards getting one shoot booked in soon and maximising my sales from that shoot first.
With your real estate friend, there are two opportunities here – one is for vouchers to the new home buyer in your area and the other is a voucher to the seller. The seller option isn’t always as straight forward because they often don’t live in the same area as the property they sold. Both are worth testing and trialling.
Hmm, not so sure about your offer for the groomer.
I’d go for a different tact and offer a voucher for a photography session for any of her client's bookings, say, 5 grooming session at a time – if that’s something she offers?
Alternatively, you could purchase say 5 grooming sessions and run a competition on Facebook where the winner gets a years worth of grooming sessions and photography session plus framed 20×30 print.
This is a prize worth entering and although you’ll be out of pocket for the print and grooming sessions, you will likely generate a ton of leads to go into the 2nd chance draw for a session and print credit only.
PLUS, you get some promo images, testimonial and milage from the giveaway from both the winner and dog groomer.
This interview will shed some light on this approach: 269: Dave and Angela Landua – Third Party Photography Marketing on Steroids
These are my initial thoughts based on what you’ve told me so far. Definitely a couple of good opportunities here.
Love to hear how you get on.
Loved the idea of me purchasing grooming sessions and offering it in a competition.
I reached out on Friday again with this as another suggestion but again got crickets. I'll follow up with a final message at the end of the week before I start looking to other businesses.
I also have a friend and client who owns a local vet hospital. I will approach her if I haven't heard from the groomer again. I may do this as part of the training course though.
When you’re reaching out – how are you doing it?
In-person trumps the phone, the phone trumps email. If you can, organise a face to face meeting. On the way over, call and let her know you’re at the coffee shop and grabbing a latte, ask what she’d like and get that too – along with a small treat.
This will ensure you have her ear for a little time to go over your ideas.
Alternatively – ask to meet her at a local coffee shop, it’s your shout and you have a marketing idea you think will help grow HER business and help you at the same time.
Don’t be afraid to use a little intrigue to get the face to face meeting.
People are wary of new ideas and an in-person meeting goes so much further than an email, call or message. She’ll be able to see you, get to know, like and trust you through a face to face meeting.
Keep me posted and yes, we’ll go over all this in the Third Party Marketing course.