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I received the following email from John (not his real name) via the contact form on this website: Subject:  Membership Message: Not good that you are splitting the interviews into two parts.....paid and not paid. Disappointing to say the least.   There's no question associated with the email but if it were a question, it'd be a fair one if John had of asked: Why do you charge listeners to hear the full interviews each week? I took John's email as a [...]

You probably don't want a list of reasons why you should join the membership from me. Instead... here's an email from Hunter Valley wedding photographer James White. An email he sent after I asked how everything was going with his membership. He says: Hey Andrew Always happy to share my successes and failures with you mate! Like I have said time and time again, I owe a lot of my success to PBX and what it has done for my business [...]

The following post was submitted by documentary newborn and family photographer Jenna Christina after being interviewed for episode 251 of the podcast where she went into detail on utilising email marketing to better connect and go on to book your perfect target client. Although Jenna was nervous about coming on the show with no prepared questions, she did a beautiful job of sharing her thoughts. Here are some of her tips for when you get called up for an interview on this or another photography podcast. [...]

If repeatability is the cornerstone of photography business success, is it the enemy of creativity? As photographers, creatives, artists... which should we favour for our paying clients, repeatability or creativity? What would you want if booking a photographer for yourself? My first 'photographer instinct' is creativity. If I stop and consider, it was the photographers work on their website and Instagram that drew me to them. That's the photography I want. I want to see myself in those photos. That's what [...]

A rare combination of skill and passion for taking amazing shots will draw someone into the photography business, but by itself won’t be enough to get them through the daily operations. In fact, when they get into the routine back-and-forth of running a business, they’ll find that their attention keeps being pulled away from the aspect that got them into it: the photography. They’ll have marketing to do, and briefs to cover, and travel to book. They’ll have so much [...]

The video below was recorded as a Facebook Live session with Kylie Garner of kreatology.com. In this training, learn everything you need to know to get started with the Facebook Pixel and start reaching and retargeting ads to your perfect clients. The training is specifically for photographers and includes: Installing the FB Pixel Checking it's working Building traffic to create an audience How to avoid building a “dirty” audience Creating Lookalike audiences What to do with your audiences The big advantages of [...]

Photographers often feel swamped by the demands of running their own business - with not enough time to actually focus on photography. Being a photographer can involve more paper pushing than shutter pressing, so it may come as a relief that many of the boring-but-necessary stuff can be easily outsourced. From a financial perspective, if you’d make more money from an extra hour photographing that you’d lose by paying someone to take on the admin, it can be a no-brainer [...]

Plenty of questions, comments, ideas and requests for help or advice come in via email and messenger from listeners and they often require detailed replies. I usually hear the replies are helpful which got me thinking about how to share this information more freely and make it accessible to any photographer in a similar position to the question asker. One thing I have found is most issues photographers face are not solely unique. So... to kick things off in the first of [...]

Since interviewing photography business coach, Bernie Griffiths, when he delivered the Facebook Ad challenge to PhotoBizX listeners, it's become one of the most used and successful strategies to book portrait, engagement, pet Questionnaire family photography sessions. Although Bernie covered exactly how to structure your ad, we didn't really delve into how to create your ad inside Facebook. Sure, boosting a post is one way (and it's becoming better), the advantages of creating your ad inside the Ads Manager or with the Power [...]

I recorded the video below a few years ago and stand by the content as much as the day I recorded it. The video was made in response to all the BAD requests I was receiving to work with Impact Images. These applications were usually via email for paid work, shooting, assisting, carrying bags, work experience, anything. The quality of enquiry was ridiculously bad. From generic emails addressed to no-one, addressed to the wrong studio altogether (yes, I've had job [...]