From family to newborn photography successfully & profitably

Premium Members, click here to access this interview in the premium area.

Ariel Cannon is a Los Angeles Newborn Photographer and has been a PhotoBizX Member since 2018.

We were recently exchanging emails, and she said…

I have been listening to your podcast a lot lately, and I've noticed that many photographers you are interviewing have staggering profits (500K + turnover a year).

I find these interviews inspiring but also daunting.

My business passed 100K in net profits in 2021 (a massive jump for me) without doing IPS or Facebook ads (Not that there is anything wrong with either of those approaches!), and I'm on track for another 6-figure year.

I also learnt Ariel's about to start some marketing efforts to get to $200K net profits within the next two years.

That conversation led me to ask her onto the show for this interview in which you'll hear how to make the switch from family to newborn photography successfully and profitably. Of course, you can apply what you hear and learn to your business genre.

Here's some more of what we covered in the interview:

Finding the right timing to shift photography niches
Why Ariel switched to a different photography genre
How to find the right niche for your photography business
The best season to target family sessions in Los Angeles
The downside of choosing family portrait photography as a niche
How to transition from photographing family portraits to newborns
Using Facebook Ads to build your newborn photography portfolio
How Ariel found newborn photography clients
How to stand out as a newborn photographer in a sea of competition
What clients once they land on Ariel's website
Is it okay to show your full price list on your website
Ariel's booking inquiry process
How Ariel streamlined her process to have stress-free photo sessions
Ariel's photo session rates
Why Ariel doesn't like doing IPS
Ariel's sales process
Ariel's strategy when offering discounts to newborn photography clients
How to sell more without needing to spend a lot on marketing
Ariel's secret to success despite shifting niches and not doing IPS
The importance of shooting regularly to have a successful newborn photography business
How to attract more traffic to your website
Ariel's gross and net income
Why Ariel doesn't like using Instagram
How Ariel handles Instagram inquiries
Ariel's challenges with Facebook Ads for newborn photography clients
How to increase sales in your newborn photography business
Ariel's sales goals
Hearing from other photographers who are successful without doing IPS

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

When I started thinking about what can I do that's a little bit more consistent, maternity and newborn was a really obvious choice for me. – Ariel Cannon

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Ariel shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

50% of my leads in 2021 were Google and 20% were Instagram. And then another 20% were direct to email or phones. – Ariel Cannon

If you have any questions that I missed, a specific question you’d like to ask Ariel or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.

Ariel Cannon Photography Podcast

Thank you!

Thanks again for listening, and thanks to Ariel for sharing her thoughts, ideas and experience on changing directions with her photography business to focus on baby and newborn photography because it better suited her lifestyle and has now led to higher profits, more freedom and success.

I made these changes, attracted more clients and because I'm shooting regularly now, my work got more consistent more quickly. – Ariel Cannon

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew