Premium Members, click here to access this interview in the premium area.

Ivan Mana of Online Marketing Essentials is a Google Adwords expert who I stumbled across on YouTube when doing some Facebook Ads research. I loved his energy, his knowledge and the way he broke down complicated strategies in easy to understand step by step instructions. He also explained WHY he was suggesting to do the things he was teaching.

His focus has shifted from Facebook ads to Google ads. When I learnt this, I asked him on the podcast for this interview.

In today's episode, Ivan takes us literally, step by step through setting up our own Google ad words campaign for photographers. Because this is a “follow me as I go” type of episode and nothing like the usual interviews, it's best listened to while at your computer and ready to create your very first Ad words campaign for your photography business.

Ivan has been doing online marketing since January 2017. Since then, he quit his day job and works full time doing what he loves – online marketing.

His fields of expertise include: funnel builders, autoresponder sequence generators, tracking software and traffic sources including Facebook Ads, Google AdWords, Bing Ads, and more!

Here’s some more of what we cover in the interview:

  • Why Online Marketing for anyone in business today
  • How long did it take for Ivan to start generating income with his online marketing business?
  • Why Ivan shifted from Facebook Ads to Google Ads
  • How to get started with Google Ads
  • Expectations when running Google Ads as a photographer
  • How to measure your success when starting out with Google Ads
  • Why you need to start with a website prior to running any Google Ads
  • Google Ads for the complete beginner – what you need to know
  • Starting out with a campaign
  • What is the Display Network and its importance to your campaign?
  • Adding, targeting and excluding location for photographers
  • What is a good budget when starting out with Google Ads?
  • What is ROIS and how it works?
  • Why manual CPC is better than maximized CPC for photographers
  • What is Add Schedule and Rotation?
  • Why you need to have different Ad groups
  • Ivan's best advice when creating an Ad
  • Reasons why some ads are not showing at the top of Google search
  • How to pause your campaign
  • Something to keep in mind with adding keyword and match types
  • What is Broad match type and why it is dangerous?
  • Why phrase match type is preferable than exact match type
  • When do you use a keyword planner tool?
  • Why Ivan recommends broad match type modifier
  • What are negative keywords and how do they work?
  • Ivan's tips for adding negative keywords
  • What is a keyword planner tool and how it works?
  • Things to consider with the same search terms as other local photographers with Google Ads
  • Do you pay every time with repeated clicks and Ivan's tips to avoid this happening?
  • Why Ivan recommends conversion tracking and why it is beneficial

Ivan Mana Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

 I realized that Google is something I prefer for advertising, because keywords that people search for, they are looking to buy. – Ivan Mana

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.

You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Ivan Mana Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Ivan shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

You should get your feet wet and just create a Google Adwords account and get in there and just click on the buttons. – Ivan Mana

If you have any questions that I missed, a specific question you’d like to ask Ivan or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here are the latest reviews…

I look forward to this every week!

In iTunes by Brisbane family photographer, Belinda Chalmers on March 4, 2019

I have been a premium member for some time now and really enjoy Andrew's podcast. They are enjoyable to listen to, entertaining and I really feel that I get something out of every episode to help my business, even if it's just reiterating what I am already doing.

This podcast and the member group help me to feel part of a community and connected with other photographers, as it is sometimes a bit lonely when working from home.

Thanks again Andrew and keep up the awesome work!

PhotoBizX is easily one of the best things I've done this year

Via email from Sydney pet photographer Keefe Tay of Furry Munchkins Pet Photography.

Joining the PhotoBizX community is easily one of the best things I've done this year. It has provided me with invaluable knowledge about starting my own photography business that has saved me lots of time and money when seeking solutions out on my own.

Venturing out in a Photography business can be scary, but having Andrew and the rest of this PhotoBizX community by my side has encouraged and given me practical ways to make Photography the best lifestyle choice that I have been looking for.

Should you be a part of this community too, I can guarantee you won't regret it! 

Evergreen Facebook Ad Funnels Course – starts next week

I'm hosting some live training on how to create an evergreen Facebook Ad funnel for your photography business.

Dates: April 3rd, 10th and 17th at 8am (Australian Eastern Time).

I'll cover FB ads as a strategy, not just a tactic and bringing it all together with your email marketing, branding and retargeting.

Also – I'll share a couple of more advanced strategies on audience building. One is a little ‘Gray' in its approach and not something I'll share on an open forum.

Cost is USD$97 for the 3 weeks.

Recordings will be available but the classes will be delivered live.

Q&A for participants every step of the way with examples and full tutorials on setting up audiences and making all this work in your business.

 Registrations are now open here:

Ivan Mana Photography Podcast

Links to people, places and things mentioned in this episode:

Online Marketing Essentials Website

Online Marketing Essentials Services Page

Online Marketing Essentials on Facebook

Online Marketing Essentials on YouTube

Online Marketing Essentials on Twitter


Evergreen Facebook Ad Funnel Course

Thank you!

Thanks again for listening and big thanks to Ivan for sharing his thoughts on attracting our perfect photography clients with Google Ad Words and going into DETAIL on exactly how to create our very first ads effectively.

When targeting in Google Ad Words, you don't have to always target a specific city only, you can also target just the distance from a city. – Ivan Mana

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon