Alex Vita of www.foregroundweb.com helps photographers grow their business with a great web presence, in two ways:
- He either builds websites for them, he has almost ten years of experience, having worked on over 200 websites for photographers from 25 countries
- He helps and teaches photographers to improve their online businesses themselves through some of the best educational content you'll find including articles, his newsletter and resources.
He also does website tear-downs, SEO audits, showing photographers where they need to improve plus consulting & strategy calls.
My first contact with Alex was for episode 108 of this podcast – where the content he shared is just as relevant today. Not long after that interview, Alex became my go to guy for anything website related. He is an absolute wizard when it comes to anything online.
In this interview, Alex shares EVERYTHING you need for a successful photography website. This is the A-Z for any photographer looking to have a photography website that ranks well and converts visitors to clients… everything!
Here’s some more of what we cover in the interview:
- Really, how important is SEO for photographers?
- SEO procrastination – what is it and how it affects photographers
- Traffic plateau and how photographers need to progress
- Why photographers need to focus more on conversion rates
- What is a good and a bad bounce rate – actual figures?
- From browsing to booking, the things every photographer needs to know
- What is User-experience (UX) in relation to SEO?
- How to make the User-experience much better
- What makes a website ugly?
- Things you need to know about whitespace and why it's so important
- What to consider when selecting the right typography for your website
- Navigation menus and why they need to be simple
- Other forms of navigation that every photographer needs to understand
- Why it is not ideal to have only one button in your navigation menu?
- What are breadcrumbs?
- Tips to optimize your website performance
- Things to remember with images in relation to website's performance
- What is a distracting background and why you don't want one on your site
- What are broken links and how to check them on your site
- What to do if you get notified of errors from Google Console
- Why every photographer needs to know about Google Search Console and why it is helpful
- What are Meta-descriptions and how they work and affect your traffic
- What are intro pages or splash screens and why they're bad for your website
- How to use pop ups properly and effectively
- Disabling auto playing music and knowing when to use the search functionality
- Understanding your target audience and proper copywriting
- How to create flow for your website
- How to create the right call to action buttons
- The best way to establish trust by structuring your bio or About page correctly
- Principles for creating a successful contact page
- Things you need to have in your footer area
- Why too much text on your website is a bad thing
- The six main principles of User Experience for your website
What’s on Offer for Premium Members
If you’re a premium member, keep an eye out for a Premium members ONLY interview, coming to you later in the week.
Think about navigation as a buffet of options, where people can jump from one section to another. – Alex Vita
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Alex shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
Photographers need to be disciplined enough to take something out when you want to add something in. – Alex Vita
If you have any questions that I missed, a specific question you’d like to ask Alex or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Alex for coming on and sharing so much about his thoughts and ideas on developing a successful photography website that actually serves the prospective clients and converts visitors to paying clients while being easily found in Google.
So just like you're trying to create your own photography style as an artist, you should also put some of that personality into your website. That's what I've seen most successful photographers doing well. – Alex Vita
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon