Premium Members, click here to access this interview in the premium area.

Shireen Hammond of has been on my radar for an interview for years! The reason… she's an incredibly talented photographer who charges what a skilled wedding and portrait photographer deserves to be paid and has been doing it for many years!

Although we've never met in person and only spoken once – to reschedule this interview, I've been hearing the name Shireen Hammond most of my photography life. I was introduced to Shireen via email by Tony Knight of This Is My Life Photography who featured in episode 242 of the podcast.

He said in that intro…

Hi Andrew – here is the intro email to Shireen Hammond, who is literally the nicest photographer you will ever meet.

She is also the best Wedding Photographer, Portrait Photographer, Dog Photographer, and Breast cancer survivor.

Did I say she is the nicest?

Since that email, I've been chasing Shireen for this interview and have finally cornered her.

Together with her Husband Rob they are Field of Vision Photography.

She has countless awards for her incredible photography and is still collecting them. Shireen was named Australian Family Photographer of the Year in 2016. She is an AIPP recognized Quadruple Master of Photography! She's the mother of 6!

And she LOVES to spoil her clients!

In this interview, she shares how she's become and remained the successful photography business owner she is.

Here’s some more of what we cover in the interview:

  • The struggles of life and business with cancer
  • What Shireen did while not able to shoot because of cancer
  • A snapshot of Shireen's current photography business
  • What Shireen is shooting most of the time for profit
  • What is the most important aspect of building a successful photography business
  • Making your client the most important person in the world is indispensable for your business
  • How to treat your client as the most important person in the world
  • How Shireen carries out her pre-consultation sessions
  • The importance of being present personally for your client when doing the pre-consultation session
  • How to learn the people skills to make the biggest difference in your business
  • What to do when a client comes into your house for the pre-consultation session
  • How Shireen creatively discusses her pricing in person and over the phone
  • A tricky strategy to attract newborn photography clients

Shireen Hammond Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

You know when you get something for nothing sometimes people don't appreciate it but when you pay for something and you've got no money to pay for it with, boy do you make sure you actually utilise that knowledge and put it to actual use. – Shireen Hammond

Plus special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

And that's not all… you get a set of steak knives… I'm kidding!

Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Shireen Hammond Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Shireen shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

Life can turn in a heartbeat. You don't know what is around the corner. – Shireen Hammond

If you have any questions that I missed, a specific question you’d like to ask Shireen or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Shireen Hammond Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you are going to shoot a wedding, do not practice on somebody's wedding day. – Shireen Hammond

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here is the latest review:

An Amazing Resource For Photographers

★★★★★ In Apple Podcasts by Sussex Family Photographer, Alan Wright Photo from the United Kingdom on August 10, 2019

Have been a listener for almost a year and recently became a premium member. If you're on the fence about becoming a premium member, just do it!

Andrew's weekly dose of motivation and enthusiasm has been essential in helping me drive my photography business forward.

His guests have shared some incredibly helpful advice, and I've taken away numerous ideas to implement for my own business.

Shireen Hammond Photography Podcast

Links to people, places and things mentioned in this episode:

Field of Vision Website

Field of Vision Mentoring Page

Field of Vision on Facebook

Field of Vision on Instagram

Episode 242: Tony Knight – How to Create a Photography Business with No Competition

Episode 322: Bernie Griffiths – The importance of shooting saleable images in your photography business

Evergreen Facebook Ad Funnels for photographers course

Thank you!

Thanks again for listening and big thanks to Shireen for coming on and sharing her thoughts on building and running a high-end successful portrait and wedding photography studio today – and how to keep it going for the long run.

It's about connections and relationships made that is how I've been had a longevity of success in the industry. – Shireen Hammond

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon