Chris Scott of www.theprintmakersystem.com is the guy behind Swift Galleries and the Printmaker System. In this interview, Chris shares how to introduce in-person wall art and album sales into your business and make it super easy and profitable. What he shares will work for you if you're only selling online at the moment OR if you want to improve your IPS.
One thing about Chris, he is dedicated with a passion, to helping photographers make more sales – it feels like it's his life's focus! If you haven't heard of Swift Galleries, it's a web-based application to make it easier to sell your photography work via IPS – whether in person or via an online meeting.
Chris has also recently kicked off a new podcast – The Printmaker Podcast. The concept behind the podcast is following a different photographer in each episode as they move from Shoot and Burn to IPS.
The plan for this interview was to discover some new ideas to help you make more sales with your photography if… in-person sales are for you. What Chris shared amounted to so much more! In the interview, learn exactly how to make selling one of the easiest things you can do in your photography business!
Here’s some more of what we cover in the interview:
- Is in-person sales (IPS) for everyone?
- The biggest immediate incentive when moving to in-person sales
- Why should a photographer get into IPS?
- Selling digital files online versus in-person sales
- Introducing IPS to clients who are only interested in buying digital files
- Why IPS is the “proper” way to serve your clients
- How to sell digital files in an IPS session
- What needs to be dealt with in any sales meeting
- The benefits of limiting what you offer to wall art and albums in IPS
- What is duplicate print pricing and how it works?
- How to transition from shoot-and-burn to IPS
- How to calculate your pricing and cost of value
- Reasons why you need to install wall art into your client's homes
- Swift galleries and how it can help your sales
- Showing galleries to clients in a way to increase your sales dramatically
- Things to consider when creating your own photography price list and packages
- What is a planning meeting and how it works?
- Emphasizing size instead of the price of your product
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
If a client comes all the way into your process and they say I just want files, that means you have done something wrong in setting the expectations for what people come to you for. – Chris Scott
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Chris shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Iterating on an imperfect process is so much easier than trying to build the perfect process before you ever put it out there and do it. – Chris Scott
If you have any questions that I missed, a specific question you’d like to ask Chris or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Chris for sharing his valuable thoughts and ideas on creating the perfect portrait selling environment for your clients by becoming a photographer who simply solves the problems of your client by selling them exactly the kind of photography and wall art, they want for their homes.
Your value is so much more than the sum of all of your costs. – Chris Scott
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon