Premium Members, click here to access this interview in the premium area.

Nicole Begley of www.nicolebegleyphotography.com and is US based and specialises in pet and equine photography.

Before professional photography in 2010, she spent 13 years working as a zoological animal trainer.

She is the brains behind Hair of the Dog Academy, a platform for pet photographers to improve their craft and grow their pet photography business.

And the author of the book: Pet and Equine Photography for Everybody.

Nicole appeared on the podcast for episode 273, where she shared how to generate leads and terrific sales from silent auctions.

She and I were recently exchanging emails. The topic of leads, landing pages, and thank you pages came up – and how important they are for anyone doing business online – which is almost every photographer today.

I asked if she'd be happy to come on and share her thoughts on the strategy.

She said yes, and in this interview, Nicole shares why every photographer needs an email list and what to say to your subscribers once you have them. We also cover how to grow your email list, create landing pages, include for lead magnets, and why unsubscribers aren't bad.

Here's some more of what we cover in the interview:

  • Testing photography marketing strategies that work
  • The first step to consider when attempting to attract people to you
  • What does photography session urgency mean
  • Dealing with a clients' objection toward pet photography for them
  • The importance of showing your process for photographing pets in your marketing
  • Nicole's strategy when selling digital files to photography clients
  • What are the biggest objections client have toward pet photography
  • How Nicole generate leads
  • The importance of creating email lists
  • The kind of content clients want to keep them engaged with your emails
  • Repurposing content to distribute on different social channels
  • Strategies to get people onto your email list
  • Why you should never send clients to your website homepage
  • Using email marketing service providers to build lead pages
  • What information should you ask when letting clients fill out lead boxes
  • Customising landing pages to cater to specific clients
  • What email sequences should you send to prospective clients
  • How Nicole's photography contests work
  • Using JotForm for photography competitions
  • Video replies are better when responding to email enquiries

Nicole Begley Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

I'm not selling photography. I'm selling artwork so I want them to see that artwork. – Nicole Begley

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Nicole Begley Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Nicole shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

One of my favorite things to do for any question my clients ask is to always say “Yes” but then have a reason why that would be a silly choice to do that. – Nicole Begley

If you have any questions that I missed, a specific question you’d like to ask Nicole or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Nicole Begley Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

My goal of generating leads is to get people on my email list. – Nicole Begley

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Nicole Begley Photography Podcast

Links to people, places and things mentioned in this episode:

Nicole Begley Website

Nicole Begley on Instagram

Hair of the Dog Academy Website

Hair of the Dog Academy on Instagram

Hair of the Dog Podcast

Flodesk – email marketing service provider

Episode 273: Nicole Begley – How to generate pet photography sales from silent auctions

Episode 184: Mark Rossetto – Get Serious about What You Want from Your Photography Business

Nicole Begley Photography Podcast

Thank you!

Thanks again for listening and thanks to Nicole for coming on to share her thoughts, ideas and experience on creating an email list of subscribers who are our ideal photography clients. And why need to start building your email list (if you haven't) and what to say to people once they do subscribe.

Whenever you make anything, you should sit down and write five places that you can recycle that content. That's my challenge to you. – Nicole Begley

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew