Premium Members, click here to access this interview in the premium area.
Natarsha March of www.brisbanenewbornphotography.com.au is a newborn and family photographer originally from New Zealand and now based in Brisbane, Australia, with her husband and two daughters.
She spent the first 15 years working as a television video editor in news, current affairs, consumer, kid, and reality TV shows.
Following the birth of her first daughter, Natarsha's photography was getting noticed by her mother's group mums, who started requesting photos of their babies. Then their friends started calling for photography too!
That's when she realised a new career was a possibility.
She got insured, registered a business, studied photography more and upgraded her equipment and blended her skills as a television video editor with photography.
To suggest she is a good photographer is an understatement. Some of her awards to date include:
- 2020 Best Client Experience
- 2019 QLD Newborn Photographer of the Year
- 2019 Australian Newborn Photographer of the Year Finalist
- 2019 QLD Family Photographer of the Year Finalist
Today… she photographs Thursday to Sunday and does her editing on weeknights.
In this interview, Natarsha shares how to utilise video to build a super successful newborn photography business.
Here's some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
I kept my pricelist the same. I just changed the point at which I include my digitals. – Natarsha March
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Natarsha shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Blogging works as a supercharger for SEO because it gives Google a lot of content. – Natarsha March
If you have any questions that I missed, a specific question you’d like to ask Natarsha or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
Daily Vlog Challenge – starting June 7th
Do you find when you get to have a face to face meeting with prospective clients, they usually book you?
That's how it is for me, and I'm pretty sure most of us.
Did you know you can shortcut this whole process and get in front of and connect with ideal clients before your face to face consultations?
You can… with video!
➡️ In your email replies
➡️ In your FB and Instagram ads
➡️ On your social media accounts
➡️ On your website
The cool thing is, you don't have to have a big, extroverted, loud personality to create the kinds of videos that connect with YOUR ideal clients.
You need to learn how to be your true self on video.
After all, you're already booking clients at your meetings being yourself.
Just do that on video, so they get to meet, see and hear the real you – before they take the step of reaching out to you.
It's the perfect way to get in front of your clients before you usually do and before other photographers in your local area are.
How do you get good at being yourself on video?
You learn how then you practice.
The GREAT news… I can help and support you, and a small group do precisely that in the three week Daily Vlog Challenge. It kicks off soon, and you can learn all about it in the video above.
Learn more and register here: https://dailyvlogchallenge.com
This three-week Challenge (around 15 minutes per day) will take you from jittery nerves and multiple retakes to feeling 100% comfortable to hit record and go… anytime you have something to share.
6 Month PhotoBizX Premium Membership Special – SAVE 50%!
Winter (or Summer – depending on where you live) is coming and to commiserate or celebrate the PhotoBizX Premium Membership is on special.
If you are an existing member who has already made a monthly payment this month, let me know after signing up for the 6-month membership, and I'll refund your $20 payment.
Once you sign up for the 6-month membership, make sure you cancel your existing monthly payments via your automatic payments dashboard inside your PayPal account.
For more info and to sign up, click this link —>> https://photobizx.com/sms
New members are also welcome to sign up with this special offer.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Links to people, places and things mentioned in this episode:
Natarsha March Social Distanced Photoshoot (with a side of cheese!)
Natarsha March Christmas 2020 Family video
Wix – website builder
BenSound – royalty free music
Soundstripe – royalty free music
Triple Scoop Music – music licensing site
Episode 184: Mark Rossetto – Get Serious about What You Want from Your Photography Business
Thank you!
Thanks again for listening and thanks to Natarsha for coming on to share her thoughts, ideas and experience on utilising video and SEO to build a successful newborn photography business and sharing ways these same ideas can be applied to any photography business to generate interest, leads and bookings.
Having a solid YouTube channel with really push your SEO. – Natarsha March
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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