Today is going to be awesome because I'm welcoming back the one and only… Kristen Kalp and she is teaching how to get the best portrait photography sales in your business.
Since chatting in Episode 92, I've been steadily working through her ebook – Go Your Own Way which has been a real eye opener for me.
Kristen has been super busy in her business and has a fresh new website, you're going to love it if you haven't seen it. She also has a brand new podcast!
And if you want to make more money in your business, I just found out she has a course that will do exactly that… Make you more money!
This is a jam packed episode with plenty of realistic and usable sales strategies plus a little self help therapy for all of us.
Here’s some of what we cover:
- An update on Kristen's new website “F-YEAH” and why the change
- How Kristen and Nikki came up with rebranding ideas
- How long it took to implement a complete rebrand
- The appropriate email address to use for your business
- Kristen's new podcast
- How to get more and consistent bookings for your business
- Why you must analyse what targets client thinks of your photography business
- How to avoid making clients feel intimidated with your packages
- Identifying the best photos to use to advertise your services
- How clients usually react to something they like
- Strategies you need to consider to get photography inquiries
- How to utilise a time trade account
- Who you should tap into first to achieve successful bookings
- Personal connections with clients are essential for the success of your campaigns
- How to maximize sales from free photo shoots
- Payment plans as sales strategies
- Kristen's thoughts on publishing prices on websites
- How to deal with clients who find your photography packages too expensive
- Why you need to remain deeply rooted, calm and grounded at all times
- How to keep clients interested in buying your photos
- Proofing sessions
- Using incentives as sales tools in your sales sessions
- Physical proximity vs actual physical prints
- How many photos should you show your clients at a sales session
- To show a client all images in colour and in black and white is crazy
- Step by step through an actual sales session with Kristen
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to something extra special for you his week in regards to Kristen's sales course – Sales Without Shame.
If you're on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Kristen Kalp, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Joining this week is particularly exciting if you're interested in improving your portrait sales. I can't say more than that here.
What is your big takeaway?
Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
The fewer choices your clients make, the more profitable you are going to be – Kristen Kalp
If you have any questions that I missed, a specific question you’d like to ask Kristen or if you just want to say thanks for coming on the show, feel free to add them below.
If you’d like an easy way to show Kristen your thanks and support for the show at the same time, click the link to create a tweet and automatically show you’re listening: https://photobizx.com/tweet
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know your website URL just like I have with Amanda and David.
By Amanda Maglione from the USA on June 26, 2015
WHERE IS THE 6 STARS, WHERE IS THE 6 STARS??
5 is just not enough. This is the best podcast on the business of wedding and portrait photography.
It came to me just as I quit my staff photographer job in NYC as a photojournalist and celebrity photographer and I moved to Charlottesville, Virginia to start my own wedding and portrait photography business. I listened to at least a podcast a day, sometimes more, for months, and now that I have caught up to “real time”…it is sooooo hard to wait a whole week till the next podcast comes out.
I have learned so much from all of the successful photographers/business owners he has on the show, and Andrew just always seems to ask exactly the questions to which I want the answers!
If they veer off on a tangent at all, he gets right back to “brass tacks” as they say: “Yes but HOW did you get all of those clients in the first place?!”
Andrew, you are the best.
Forever indebted, Amanda in Charlottesville
By David Seymour Photography in the UK on June 25, 2015
I think the title sums it up.
I'm a full time wedding photographer with the inspiration and expertise from this guys interviews and YouTube + 20 years with a canon T70 up mountains. That's it!!
You just gotta remember to do the stuff rather than just listen!!
Andrew… Thank you!!
$1 Trial for the PhotoBizX PremiumMembership
If you're a regular listener to the free podcast, you definitely know you're missing out on a ton of good content that could be the difference in you speeding up your success in this business or working things out yourself… slowly.
If you've wondered what you get for $20 per month with the membership, will it be good value for you?
Listen to what's being said and what's not being said – Kristen Kalp
Now you can trial the Premium Membership for a measly $1 for the first month! Here's the link to go check it out and stop missing info that will impact your photography, your business, your life: https://photobizx.com/try
Any questions or hassles, email me or leave a comment below – hope to see you in the membership area shortly.
Book More Portraits than You Ever Thought Possible
After first talking about the ebook for portrait photographers almost a year ago, it's finally done and you should have a copy (or how to download a version of it) in your email by now. It's free and I'm hoping will help you generate a stack of portrait sessions if you follow the instructions.
The email I'm referring to went to all Premium Members and anyone on my email list. If you haven't received a copy and would like one, head to http://bookmoreportraits.com/, add your details and you'll have it in minutes.
Links to people, places and things mentioned in this episode:
Go Your Own Way: free yourself from business as usual – the Printed Version
Time Trade – Online appointment scheduling software
Star Now – the site to find and book talent for shoots
Thank you again for listening to the show and thanks to Kristen for being a fantastic and thought provoking guest!
The fewer images you show, the more images you're going to sell – Kristen Kalp
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon