Premium Members, click here to access this interview in the premium area.

Jenn Bruno Smith of is a full-time boudoir photographer located in Middletown, Delaware. Before photography, she was working in healthcare, paying off student loan debts as a speech pathologist.

Since then, she's been shooting boudoir exclusively for five year​s​ and teaching marketing and business to the photography industry​ for the last two as part of the High Rollers Club – which covers in-person sales, Business and Marketing for Boudoir photographers.

To give you a snapshot of how successful she is, she grossed $35,000 in her first year as a photographer. The next year, she brought in $80,000. In 2017, she made $280,000 and quit her day job.

Jenn was shooting boudoir at 39 weeks into her pregnancy in 2019 and closed out at $525,000.

2020 is trending toward $600,000.

She also has three kids, a husband and sounds like an energised wonder woman!

In this detailed interview, Jenn shares her tactics and strategies to attract boudoir photography clients, build trust, book sessions and make incredible sales.

Here's some more of what we cover in the interview:

  • What Jenn credits her success to
  • How many hours Jenn spends working in her business
  • Jenn's boudoir photography sales averages
  • Shooting on location when away from home
  • Challenges with destination boudoir sessions
  • Jenn's shooting flow and how it maximises her sales
  • Walking through a Zoom sales session with Jen
  • Jen's most popular photography collection
  • When and how Jen closes the sale during online sales sessions
  • How photographers make the BIG mistake of talking clients out of a sale
  • What's included in Jenn's boudoir packages
  • The advantage of using Sticky Albums
  • Tips on how to increase your photography sales
  • The need to identify client objections before your clients have them
  • Having variety within your shoots will automatically increase sales averages
  • How Jenn attracts clients to travel to her studio
  • The importance of having consistent styling
  • Should you offer flash sales or boudoir sessions at bridal expos?
  • What are flash sales?
  • How flash sales work in photography
  • The importance of email automation
  • How long should you run specific email automation?
  • How Jenn builds a luxury experience for her clients
  • Where Jenn advertises her flash sales
  • How multi-tiered marketing works
  • Jenn's flash sales strategy
  • Jenn's marketing calendar
  • Getting to know your clients and how to earn their trust
  • Why Jenn values her Facebook group more than her email list
  • Why Groups are the future of Facebook
  • How to encourage growth and keep the conversation going in a Facebook group
  • Incentives you can offer to have clients join your Facebook group
  • Jenn's mastermind course
  • The most destructive thought a photographer can have

Jenn Bruno Smith Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

I'm not pushy. I'm not selling to them. The images sell themselves. I don't have to sell, but I guide them. – Jenn Bruno Smith

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

One of the best predictors of customer satisfaction is the communication, the amount of communication that you have with your client or that you have with the business. – Jenn Bruno Smith

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Jenn Bruno Smith Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Jenn shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

You can't be good at everything. Instead, you focus on what you're really good at and you hire other people to do the things you're not so good at. – Jenn Bruno Smith

If you have any questions that I missed, a specific question you’d like to ask Jenn or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Jenn Bruno Smith Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Evergreen Facebook Ad Funnels Course (Version 3) – AVAILABLE NOW

Join the totally rebuilt course with new and updated training, principles and strategies. PLUS – follow along, look over my shoulder and build your funnel as I build mine. Ask questions as you learn, inside the private Facebook Group.

What You Get:

  • Recorded training during an actual funnel build
  • Access to the lesson recordings
  •  Private FB Group for course members
  •  2 bonus tactics to build targeted custom audiences – one a little “grey hat” – if used incorrectly
  • FREE access to any future iterations of this course
  • Your specific questions answered

I'll cover FB ads as a strategy, not just a tactic and bringing it all together with your email marketing, branding and retargeting.

Also – I'll share a couple of more advanced strategies on audience building. One is a little ‘Gray' in its approach and not something I'll share on an open forum.

Cost is USD$137 for lifetime access – including access to the member's FB Group for course participants.

Here's what Elle Goss of Always Belle Photography says…

Hey guys, just thought I would update you on how I'm going in case you need some motivation to get started.

Last Monday I posted my copy ad to 7 audiences to test as per the course. On Friday I narrowed down to three audiences.

Results were: $120 spend, 16 enquiries, 4 bookings, $855 in booking fees collected.

5 enquiries I turned away as they were looking for June sessions, and I'm still following up with 7 more enquiries

The course is easy to follow and pretty safe to say it's working well so far! With my average sale of just under $2k, the return on my investment is looking good!

Thank you Andrew!!!

Access the course here and build out your Ad funnel and be seen as the go-to photographer in your local area with this approach to brand based marketing:

Jenn Bruno Smith Photography Podcast

Links to people, places and things mentioned in this episode:

Jenn Bruno Smith Website

Jenn Bruno Smith on Instagram

The High Rollers Club

The High Rollers Club- IPS, Business, & Marketing for Photographers on Facebook


ProSelect Pro

Sticky Albums

Everything Is Figureoutable by Marie Forleo

Episode 364: Humberto Garcia – Successful advertising campaigns for photographers

Evergreen Facebook Ad Funnels for Photographer course registration

Jenn Bruno Smith Photography Podcast

Thank you!

Thanks again for listening and thanks to Jenn for coming on and sharing her thoughts on how to build a super successful boudoir photography business by attracting her ideal clients with flash sales and going on to over-deliver on every aspect from that point – with communication, a fantastic shooting experience, beautiful products and a simple sales process.

It is very important that you have variety in your shoots, and that will increase your sales average right there. – Jenn Bruno Smith

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon