Premium Members, click here to access this interview in the premium area.

Sean LeBlanc of was recently interviewed for episode 358 of the podcast. It's rare to get someone back for a follow up so quickly.

There's good reason!

Sean is a wedding and family portrait photographer based in Alberta, Canada.

In his last interview, I raved about the quality of his work for someone so new to photography – really, his work is fantastic.

I was basing my views on mostly his wedding photography.

Then in the last interview, we talked almost exclusively about his growing family portrait photography business and how he's booking incredible clients from expos.

He said something though, that had me chasing him up for this interview.

I can't remember if it was in the recording but I made a note and circled it which said… $2800 average upgrade.

He was referring to upselling album pages after photographing client weddings.

$2800… Average!

In this interview, Sean shares how you can upsell wedding album pages after every wedding if you follow his simple but personal process where everything leads to a reveal premiere for your couples.

Learn more from Sean at his upcoming masterclass training for selling album upgrades. Click here for details.

Here's some more of what we cover in the interview:

  • How Sean plants the seed to upsell albums to clients
  • Sean's wedding collections and packages
  • How to wow clients into spending more
  • The importance of setting expectations with clients
  • The best time to talk about the upgraded costs of albums
  • Sean's studio in-person sales flow
  • Using the right language with clients which leaves an opportunity to grow your sales
  • Using Zoom as an alternative to IPS
  • The importance of visualising your album spread and capturing details while shooting
  • How Sean considers which shots to take during weddings
  • Dealing with hero and signature photos on the wedding day
  • Sean's go-to lenses at weddings
  • What Sean considers as must get detail shots
  • Only show what you love to shoot to attract your right client
  • Sean's culling process
  • Smart Albums or Fundy for wedding album designs
  • Recreating the wedding story through album spreads
  • How to build client excitement in the lead up to the sale
  • How Sean reveals the album price to get to the sale
  • The importance of being confident with your work
  • What you can learn while attending Sean's workshop
  • What tools you need to successfully upsell to wedding couples
  • Setting up the premiere for success with clients so they know what to expect
  • How Sean takes payments via Zoom

Sean LeBlanc Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

It's more about capturing the perfect story for couples and telling that perfect story in their album and how that whole premiere experience will unfold shortly after their wedding day and I'll be able to see everything come together. – Sean LeBlanc

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

It's all about knowing what your clients will love to have in their album and putting that together. – Sean LeBlanc

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Sean LeBlanc Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Sean shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If you have any questions that I missed, a specific question you’d like to ask Sean or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Sean LeBlanc Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here's the latest review:

★★★★★ Worth Every Penny

Via Apple Podcasts on June 7, 2020 by Ladie Jazzie from the United States.

My favorite photography podcast!

Andrew goes in-depth with all of his guests, making the information clear and actionable.

I’m a premium member and I find the extra content as well as the great community online to be very helpful.

I look forward to this podcast every week!

Evergreen Facebook Ad Funnels Course (Version 3) – AVAILABLE NOW

Join the totally rebuilt course with new and updated training, principles and strategies. PLUS – follow along, look over my shoulder and build your funnel as I build mine. Ask questions as you learn, inside the private Facebook Group.

What You Get:

  • Recorded training during an actual funnel build
  • Access to the lesson recordings
  •  Private FB Group for course members
  •  2 bonus tactics to build targeted custom audiences – one a little “grey hat” – if used incorrectly
  • FREE access to any future iterations of this course
  • Your specific questions answered

I'll cover FB ads as a strategy, not just a tactic and bringing it all together with your email marketing, branding and retargeting.

Also – I'll share a couple of more advanced strategies on audience building. One is a little ‘Gray' in its approach and not something I'll share on an open forum.

Cost is USD$137 for lifetime access – including access to the member's FB Group for course participants.

Here's what Elle Goss of Always Belle Photography says…

Hey guys, just thought I would update you on how I'm going in case you need some motivation to get started.

Last Monday I posted my copy ad to 7 audiences to test as per the course. On Friday I narrowed down to three audiences.

Results were: $120 spend, 16 enquiries, 4 bookings, $855 in booking fees collected.

5 enquiries I turned away as they were looking for June sessions, and I'm still following up with 7 more enquiries.

The course is easy to follow and pretty safe to say it's working well so far! With my average sale of just under $2k, the return on my investment is looking good!

Thank you Andrew!!!

Access the course here and build out your Ad funnel and be seen as the go-to photographer in your local area with this approach to brand based marketing:

Sean LeBlanc Photography Podcast

Links to people, places and things mentioned in this episode:

Sean's upcoming masterclass training for selling album upgrades

Sean LeBlanc Website

Sean LeBlanc Mentorship Programs

Sean LeBlanc on Instagram

Sean LeBlanc on Facebook




Episode 358: Sean LeBlanc – How to book incredible portrait photography clients at expos

Episode 012: Jerry Ghionis – Cooking Up Wedding Photography Success, Don’t Get Caught in the Fire

Evergreen Facebook Ad Funnels for Photographer course registration

Sean LeBlanc Photography Podcast

Thank you!

Thanks again for listening and thanks to Sean for coming on and sharing how to sell more wedding album pages to every client after the wedding day after focussing on the album, the story and the couple from the very start of the photographer/client relationship.

I only show what I love to shoot on my website and on social media because that will ultimately attract the right client in the first place. – Sean LeBlanc

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon