Premium Members, click here to access this interview in the premium area.

Humberto Garcia of

was a full time and profitable photographer, but today, he helps photographers grow their businesses with his full-service agency for photographers – Photography To Profits.

It's a service that looks after your marketing for you.

He says on his website; our missions is to provide photographers with modern digital and marketing strategies to increase business visibility, digital presence, generate quality traffic and leads.

And… we're conversion driven. That means more inquiries and more bookings.

He's also part of a duo with Jennifer Smith – both of whom are responsible for The High Rollers Club podcast.

From what I understand, he is all about boudoir photography and believes it's the GOLDEN TICKET genre for photographers.

In this interview, we dive deep into ad strategies for both Google and Facebook Ads and how to create and run successful advertising campaigns for photographers.

Here's some more of what we cover in the interview:

  • Is boudoir photography the golden ticket genre for portrait photographers?
  • Is boudoir photography a profitable and recommended genre for male photographers?
  • Humberto's go-to platform for paid advertising for photographers
  • Differentiating Google Ads from Facebook Ads
  • How boudoir photography is different from other niches
  • Why Google Ads is a safe place to invest in marketing for your business
  • Targeting should be relevant to your ad and your ad should be relevant to your landing page
  • The importance of having a website when using Google Ads
  • Functions of each part of an ad
  • How to generate bookings and bring income into your business
  • Messaging is what makes one campaign successful over another
  • Sending PM's or directly replies in the comments area of Facebook ads
  • Why you need to reply on all comments on Facebook posts and send DM's
  • Appropriate ways to reply when sending DM's for the first time to prospective clients
  • What to do with nasty comments on your Facebook ads/posts
  • How to deal with people asking for pricing in Facebook comments
  • The importance of testing ads organically before running paid ads
  • What is retargeting?
  • What should you retarget with when reaching to potential clients
  • The need to go with the basics
  • What are lead ads and why you need them for your photography business
  • What is Zapier?
  • What information should you ask for when running lead ads?
  • Humberto's 5×5 rule strategy for lead conversion
  • How Humberto's agency works
  • What are golden hour tasks?
  • The importance of automating your business

Humberto Garcia Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

The job of the ad is to get people to your page; not to pay you, not to book you but just to get them to the next step. – Humberto Garcia

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Humberto Garcia Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Humberto shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If it doesn't work organically, it's probably not going to work with paid ads. So I always say you really got to test all your offers organically so that you don't make expensive time-consuming mistakes spreading something that was not going to work in the first place. – Humberto Garcia

If you have any questions that I missed, a specific question you’d like to ask Humberto or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Humberto Garcia Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here's the latest review:

★★★★★ Would I recommend Photobizx? In a heartbeat!

On the PhotoBizX Facebook Page by Coleraine wedding photographer, Richard Montgomery from France on May 26th.

There have been so many nuggets of gold in the episodes, some more relevant to me and my style than others, that when my free introductory offer was up, I started to pay my hard-earned money for the premium episodes. And I have been here ever since.

So why? Why do I spend my money to listen to a bloke with a funny accent chatting to other people?

I’ll tell you why – For the value that is in every one of those episodes.

Value is something we as business people talk about. Value is what you get with Photobizx. And entertainment. Every episode is entertaining and Andrew’s sense of fun are on full display, but with some great questioning. (And I used to interview people for a living).

Whether it is the Bernie Ads episode, which opened my eyes to the power of social media advertising, to episodes where NLP is discussed and the importance of language and communication (a favourite topic for me).

There has been coaching advice, sales advice, Facebook ads advice, In-person sales advice. I could go on and on. I have listened to the episodes over and over and over.

And then there is the Facebook community.

What a great bunch of people. If you have a problem, a question or want someone to cast eyes over copy or a website, this is the FB group to go to. You get advice, feedback or whatever you asked for. You don’t get hostility, abuse or judgement.

And there are some fantastic photographers in the group.

Since being in the FB group, I have made some great friends and we have started a spin-off group after the recent vlog-challenge, where we are continuing to make videos, offer help support and advice, to help grow our businesses, and our skills.

Would I recommend Photobizx? In a heartbeat.

Why? Because what can be learnt by listening to the podcasts, and engaging on the FB group, will give a photographer an invaluable, particular set of skills, skills acquired over a very long period of binge listening, skills that make them stand out from the rest.

Humberto Garcia Photography Podcast

Links to people, places and things mentioned in this episode:

Photography to Profits Website

Photography to Profits on Facebook

The High Rollers Club


Coronavirus Resource page

Humberto Garcia Photography Podcast

Thank you!

Thanks again for listening and thanks to Humberto for coming on and sharing his thoughts and ideas for how to grow a successful photography business in 2020 utilising both advertising platforms, Google and Facebook.

If we go deep into Google Ads, the most important thing is that the keyword that you're targeting is relevant to your ad, and your ad is relevant to your landing page. – Humberto Garcia

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon