Gustavo Fernández of www.gustavofernandez.com is a corporate headshot and event photographer based in San Francisco.
Born and raised in the Dominican Republic, he has lived in Italy, Spain and now the US where Gustavo was one of the top sales reps in the country in his previous pharmaceutical sales job.
He's had his photography work displayed in Times Square, presented at WPPI – the largest photography conference in the USA and recently had the chance to photograph Bill Gates.
None of this is why I contacted him for this interview.
I received an email introduction from previous podcast guest Vincent Pugliese who said…
Andrew – I want you to meet Gustavo Fernández. Gustavo is based out of San Francisco and has an incredible photography business shooting corporate events and corporate headshots.
He is a true innovator in the field in that he barely uses any social media. He is a master connector, giver, and someone who does business the right way.
In our group, we have even given him the nickname of “Giftavo”, because of the thoughtful and creative ways he gives gifts to his clients and others.
That was enough for me and here is the interview I recorded with corporate headshot and event photographer, Gustavo Fernández.
Here’s some more of what we cover in the interview:
- What is corporate and event photography?
- How Gustavo transitioned from wedding to event photography
- The type of events Gustavo shoots and what's available to event photographers
- How and who hires Gustavo to photograph events?
- What to supply your corporate and event photography clients after the shoot
- Where and what event photography images will be used by clients?
- How to price your event photography
- Usage and copyright for corporate and event photography and how it affects the photographer
- The importance of picking up the phone and answering emails in a timely manner
- Bringing up rates and add-ons in the initial conversation to increase upfront sales easily
- Hiring a VA and outsourcing tasks you don't need to be focussing on
- How Gustavo sees his photography business growing
- How does Gustavo hire and work with second shooters
- How to attract corporate photography clients and how clients find/search for event photographers
- How to be a resource and not just someone with a camera in the corporate world of event photography
- Making a difference by supplying free shoots and giving back to your clients
- Is event photography a genre worth pursuing for more photographers?
- Why does Gustavo think of himself as a businessman rather than a photographer today?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
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Two big things I tell people is… first of all pick up the phone, then second, return emails in a timely manner. – Gustavo Fernández
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Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Gustavo shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
It's all about relationships, make sure you take care of your clients. – Gustavo Fernández
If you have any questions that I missed, a specific question you’d like to ask Gustavo or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
PhotoBizX Premium Membership Special – THIS WEEK ONLY!
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Why the special?
Because it's holiday time (I'm off to France in July) and there's no better reason to celebrate!
The 12 Month Premium Membership – normally $200… NOW $120… https://photobizx.com/junespecial
This is the cheapest you'll ever see the 12-month membership.
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Here's what New Zealand animal photographer, Cate Thomas said about her membership when I asked…
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iTunes Reviews and Shout-outs
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Here are the latest reviews:
Best Podcast Ever!
★★★★★ In Apple Podcasts by Walnut Creek Boudoir Photographer, Missy Goldwyn from the United States of America on June 22, 2019
I stumbled across PhotoBizX about a month ago and immediately did the trial. During that time, I was so impressed, that I called my fellow photographer friend Hector and told him about it, and we both ended up joining the year-long membership!
It has truly changed my business.
I like to listen while I drive, and I have to now keep a pencil and paper in my car b/c I get so many ideas from every podcast I have listened to!
I even contacted Kylie Garner after hearing her podcast about marketing, signed up with her, and am already seeing positive results.
PhotoBizX has truly changed my business! I will keep recommending it to all my photographer friends, and I now look forward to getting in the car so I can listen to PhotoBizX!
Without doubt a gold mine of resource
★★★★★ In Apple Podcasts by South Wales Wedding photographer, Lewis Fackrell from the United Kingdom on June 20, 2019
I was introduced to this podcast channel by a local wedding photographer competitor friend. Initially, I was a little apprehensive about subscribing but once I began exploring and listening to the podcasts I then set myself onto a yearly subscription.
I have now listened to over 20 podcasts and I have implemented some fantastic advice, tricks and developed my marketing strategy further.
Without doubt, one of my finest business investments.
Plus it counts as education… Learning while editing or travelling – ideal!
Thanks once again for the quality content and valuable knowledge shared by yourself Andrew and the speakers.
Links to people, places and things mentioned in this episode:
Thanks again for listening and big thanks to Gustavo for sharing his valuable thoughts and ideas on creating and building a successful corporate and event photography business based on providing outstanding service, building relationships and genuinely treating every enquiry and client the way you'd like to be treated.
It's the little things and just making it personal. You know, thinking about them as an individual versus just a client, setting yourself apart from what everybody else is doing. – Gustavo Fernández
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon