Chris Scott of www.flauntwhatyougot.com and www.swiftgalleries.com was a full-time wedding and boudoir photographer with his wife Adrienne for eight years until founding Preveal, an iPad app for portrait photographers. A few years ago, Preveal gave way to Swift Galleries, a wall art sales tool for pro photographers. In this interview, Chris shares fantastic ideas, strategies and tips on how to improve your sales, price your photography correctly and generally run a better, more successful portrait photography business.
Some of the most asked questions by photographers is how much should I be charging, how do I know if my prices are right, how do I sell more wall art and ultimately, make more money as a photographer. I put all of these big questions to Chris who goes into detail on each, breaking them down into understandable, actionable chinks. It should be no surprise at how easy he shows this can all be – not only was he doing it with his business, today, Chris and Adrienne's main focus is on business solutions for photographers. This guy knows his stuff.
Here’s some more of what we cover in this interview:
- A quick look at Chris’ business and income sources today
- A glimpse into Salesographer, an in-person sales course
- What is PayKit and how it can help your business – if you're based in the US
- Using a payment plan app to attract more photography clients and better sales
- How payment schemes should work for photography print and product sales
- The risks involved in implementing payment plans for your business
- What is Swift Galleries and how does it work to make selling easier?
- Benefits and features of Swift Galleries
- The concept of show versus tell when selling photography wall art
- Setting expectations upfront to create awareness on what you need from your clients
- How to get a positive client-response when talking about wall art galleries
- How to encourage clients to purchase wall art
- Show clients you believe in your product by displaying them in your own home
- How to ask clients to get photos of their walls for your sales sessions
- Who are Swift Galleries’ competitors and what do they offer?
- Why choose Swift Galleries over other products?
- What to take into account when pricing and considering cost of sales
- The importance of setting expectations with product, pricing and your sales process
- How to price your wall art products effectively
- How to know if you're not charging enough for any of your photography products
- Why you should never undervalue yourself and the quality of your work
- How to improve profitability and make more money as a photographer
- Planning meetings and how they help your business
- What should happen during a photography session planning meeting?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
Everywhere someone sees your work, they need to see the product that you want them to buy – Chris Scott
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Chris, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Chris shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
I’m a huge proponent in having even at least a 25% cost of sale, if not better than that – Chris Scott
If you have any questions that I missed, a specific question you’d like to ask Chris or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
I recently heard about a new service being offered by Sydney wedding videographer, Dave Cowling of DnM wedding Films – Key Moments. Key Moments is a new concept offering wedding video as a wholesale product to be offered through photographers and venues.
The idea is as a photographer, you don't lose potential clients looking to hire a videographer along with their photographer, if video isn't something you offer. In addition, this is a way to offer another service, generate more income and service your clients more effectively.
The product/service is a wholesale deal that is not available to brides and grooms directly. It's available to photographers and venues only.
The completed video can carry your branding and is designed to be simple and seamless for you, the photographer.
Our aim is to make booking video as easy as checking a box on your price-list – Dave Cowling
You can hear more from Dave in todays episode and learn more here: www.keymoments.com.au
New online photography magazine – PHOTO Live
Enthusiast and experienced photographer Rob Jenkins has just launched a new online photography magazine for photographers on the platform Issuu. It's free and packed full of interviews, articles and great photography.
You'll find it here: http://photobizx.com/photolive
The magazine is beautifully laid out, easy to read and I'm sure there is something for every photographer!
Links to people, places and things mentioned in this episode:
Salesographer – In-Person Sales Course
Allie Siarto – sample photographers with wall art
Amanda Waltman Photo – sample photographers with wall art
KeyMoments – Wholesale Video for Australian wedding photographers
Thanks again for listening and thanks to Chris for coming on and sharing so much about his business, marketing ideas, strategies and thoughts on building a more successful boudoir photography business.
Make it work then make it better – Chris Scott
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon