Premium Members, click here to access this interview in the premium area.

Shannyn Lee of www.winwithoutpitching.com is the perfect interview guest if you'd love to be charging more for your work, feel icky talking about money and hate the idea of selling.

She has spent over a decade in marketing, then business development, and worked on the front lines attracting great customers and generating fantastic sales.

Today, her focus is on helping clients translate the Win Without Pitching ideals into their businesses to sell more effectively, charge what they're worth, talk comfortably about money and learn to love how to sell.

If you're not familiar with the Win Without Pitching goals… it's to help Creative Entrepreneurs learn how to eliminate pitching for jobs and apply value-based pricing with lower costs of sale for better work and happier clients.

This interview teaches how to win more clients without pitching in your photography business. Plus, how to get comfortable talking about money, when to bring up prices (and how) and the simple way to learn if a client is a good fit for you. 

Here's some more of what we covered in the interview:

  • What is Win Without Pitching
  • What is value-based pricing
  • Different ways to approach pricing in your photography business
  • Why having a solutions mindset is not a good thing
  • Don't think about how many hours you will spend per client at the beginning of consults
  • The right questions to ask during the qualifying conversations
  • Why you must delay offering solutions during initial phone conversations
  • The 4 points in a buyer's journey
  • The need to discuss pricing early and often
  • When is the right time to bring up pricing
  • How to deal with no-show clients
  • Closing the loop with clients
  • How to take control of clients who ghost
  • How to avoid feeling uncomfortable when you discuss pricing with clients
  • Having a plan of attack to guide the sale
  • Always ask clients why they came to you instead of proving why you're a good fit for them
  • How to position yourself as the expert
  • The importance of finding a unique niche to separate you from everyone else
  • How to deal with awkward moments when clients hear your high pricing
  • Dealing with pricing objections and what to say to clients
  • A sample spiel on how to deliver your sales pitch
  • Why it is important to have an anchor price
  • How to politely decline clients who choose your lowest package
  • How to price your photography packages
  • Why it's not a good idea to post pricing on your website
  • Offering discounts erode your power and margins
  • You're not in the business of convincing
  • What is the one-page proposal

Shannyn Lee Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You don't want to waste your time, get all the way to the end of the sale and find they really don't have that money to spend. – Shannyn Lee

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Shannyn Lee Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Shannyn shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below; let me know what your takeaways were and what you plan to implement in your business as a result of what you heard in today's episode.

That closing the loop email or message is something that can really get a quick response because it's you detaching emotionally and letting them know, “Hey, since I haven't heard from you, just assuming things have changed and you've moved on. You know where to find me if you need me in the future.” It will get a quick response rate. – Shannyn Lee

If you have any questions that I missed, a specific question you’d like to ask Shannyn or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Shannyn Lee Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts, and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

When you're well-positioned and seen as the expert, things do shift in those conversations and people tend to let you lead and view you as that expert and have more trust. So you begin to have more confidence in those moments. – Shannyn Lee

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Shannyn Lee Photography Podcast

Thank you!

Thanks again for listening, and thanks to Shannyn for sharing her thoughts, ideas and experience of working with and talking about money, increasing sales and taking the lead in your business.

You got to make sure the flip has happened. That's what we call it. You got to get them to move from seeing you as a vendor to seeing you as an expert and letting you lead in these conversations. – Shannyn Lee

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew