434: Liz Wilcox – How to write unsucky emails to book photography clients

Premium Members, click here to access this interview in the premium area.

Liz Wilcox of www.lizwilcox.com is an email marketing strategist – but that sounds way too stuffy for who she is.

Interact with her just once, and you get a big blast of fun personality — whether that's on her website, joining her email list, seeing photos of her, or joining one of her programs.

This girl is great fun! And knows business too!

She helps business owners package up their personality and brand, then turns them into emails that people want to read and, and more importantly, purchase from.

She started in the business of email after selling her blog – based on RV Life. I'll have her fill in the gaps around this, but I stumbled across her while searching out an email professional to interview for the podcast.

I immediately signed up for her $9 a month membership – YEP, $9 a month (a total STEAL!) and have been experimenting with her email framework since then. You may have seen examples in the recent emails I've been sending you!

In this interview, learn how to write unsucky emails to book photography clients that are fun and easy to create.

Here's some more of what we cover in the interview:

• Do you need to have a big personality to be successful with emails and your business?
• The importance of sharing content your clients can relate to
• Do you need to keep up with the latest trends to become relatable to clients?
• How to monetize a blog today
• Is email dead
• Why certain emails do not get any replies
• Adding stories into your newsletters help build a connection with your clients
• Which stories to share in your newsletters
• Following an email marketing framework to generate client responses
• Building client trust through storytelling
• Think of email as a long-term gain
• What type of stories should you share in your newsletters?
• Are email marketing and newsletters the same thing
• The need to add postscripts (P.S.) to your newsletters
• How often should you include a sales pitch in your emails?
• The best time to change strategies is when you are not getting a response
• The need to establish yourself as a business when you first communicate with leads
• Is it too late to say you are a business if you start now?
• A sample script to introduce yourself as a business in your newsletter
• How to write an effective email subject line
• What's included in the $9 Email Marketing Membership?
• What is the Follower, Friend, Customer email framework all about?
• Is it important to get replies from email leads?

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

The biggest mistake service providers (photographers) make in their business is not calling out the fact that they are a business when they first meet a lead. – Liz Wilcox

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Liz shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

People don't care about you. They care about what you can do for them. In your newsletter, make sure you are telling people what you can do for them. – Liz Wilcox

If you have any questions that I missed, a specific question you’d like to ask Liz or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Stop judging whoever is in front of you in what they do and just give them a great product and great service, and treat them like gold and hope for the best at the end. – John Glaser

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

Here is the latest review…

★★★★★  One to add to your weekly workflow

In Apple Podcasts by Melbourne newborn and maternity photographer, Paula Andrews on October 3, 2021.

PhotobizX is one of my favourite podcasts. What sets it apart from other podcasts is Andrew interviews actual working photographers – it's so good to hear how others make their business work rather than from photographers or business coaches who are doing the rounds on the podcast circuit with something to sell.

Andrew's personable nature allows him to delve deep into the nitty-gritty of not only what they do but how they do it. Little actionable gold nuggets are dropped in each episode no matter what stage the interviewee is at in their business journey.

If you want a dose of weekly inspiration or help moving forward, I'd suggest subscribing to the premium version, you won't be disappointed.