Premium Members, click here to access this interview in the premium area.

Christina Montemurro of www.christinamontemurrophotography.com was recommended to me by Jenny Stein, another podcaster, photographer and past guest on the show.

Jenny told me Christina is unique and offers both wedding photography and video.

I reached out to Christina for an interview after looking at her work, and in her initial reply, she said…

I'm not great with sales/profit/marketing. But I am good with efficiency/workflow/productivity. And I may be a bit unique as I'm pretty evenly split between photography and video.

I learned Christina has been in business since 2009, and most wedding clients spend between $3000 – $3500 USD.

That was enough for me, and my guess was there's more to discover about the business of this married mother of two, based in Pittsburgh, USA.

In this interview, learn how you can successfully combine wedding videography and photography into your business. 

Here's some more of what we cover in the interview:

  • Who are Christina's ideal clients
  • How to recognise and find your target wedding clients
  • Using online wedding magazines to advertise your business
  • How to make your ad listing standout
  • Christina's photography and videography style
  • The importance of differentiating wedding videography styles from other operators
  • The number of clients Christina handles in a year
  • Why Christina doesn't love the business side of photography
  • The going rate for second shooters in Pittsburgh and when to hire one
  • How Covid19 impacted Christina's photography business
  • Dealing with clients who request a retainer refund
  • Why Christina prefers videography over photography
  • Is wedding videography as profitable as wedding photography
  • What drew Christina to wedding videography
  • How Christina learned the art of wedding videography
  • The challenges of shooting wedding videography
  • Software for cinematography post production
  • Christina's post-processing workflow
  • Christina's reveal sessions
  • How Christina organizes her photos before showing them to her clients
  • Christina's ordering system
  • Increasing prints sales by offering a limited discount
  • Christina's video editing workflow and productivity
  • Average time to finish editing wedding videos
  • The importance of using wedding video audio to bring stories to life
  • Colour grading and how to do it
  • Christina's thoughts on photography business longevity

Christina Montemurro Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

You can have time or you can have money but you can't have both. – Christina Montemurro

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Christina Montemurro Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Christina shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

I felt an obligation to the wedding industry to stand up for us, to stand up for our contracts, to defend our retainers because that's the only thing that protects us. – Christina Montemurro

If you have any questions that I missed, a specific question you’d like to ask Christina or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Christina Montemurro Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes or Google reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

I don't mind leaving money on the table if only doing photography or videography because it is a more manageable workflow. – Christina Montemurro

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.​

Christina Montemurro Photography Podcast

Thank you!

Thanks again for listening and thanks to Christina for sharing her thoughts, ideas and experience on creating a successful business by combining both wedding photography and videography.

I love to use audio. I love to use as much audio as I possibly can because that's really what brings the stories to life. – Christina Montemurro

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew