Anna Pumer is a rising star in photography and branding mastery with a website (and photography) that instantly separates her from a big, big crowd of wedding photographers.
Anna has just been named a “Rising Star in UK Wedding Photography” and as a Photo Biz X listener, you'll know Anna's website copy is a masterpiece in branding, let me give you some examples…
On her home page she says:
A quirky, fun, creative wedding photographer, shooting weddings all over the UK and Europe.
With me, you can forget about awkward posed photos and forced smiles. Your wedding is about laughing so hard you spit your drink out, kicking your shoes off to dance wildly to the band, and everyone having a damned good time. And my job is to capture it all.
Anna's about page has things like:
I really bloody love my couples. I’m actual friends with most of them now and am going on holiday with one of them this summer!
I’m a ball of energy at a wedding, and when I get home I crash with the most delicious cup of tea I’ve ever had.
I edit your wedding photos sitting in my PJs with a cat on my lap (usually Kirby, who you can see above, looking unimpressed with a daisy chain on his head).
When I go to the pub I’ll more often than not just order a cup of tea.
Her photography is fresh, fun and full of action. I can't wait for you to hear this interview!
Here’s some more of what we cover:
- The importance of writing the way you talk to reinforce your branding and attract the right clients
- Writing dry copy to sound professional is boring for your audience, your potential client
- Why you should stop copying other people's website content, it's not helping you
- What you will notice after injecting your own personality into your website
- Why Anna changes her About Me page so often
- Will your clients respond more to your website copy or the photography
- Packages, pricing, sales and average spend
- Transitioning from one career to a wedding photography career
- Why Anna gave up a promising career in journalism
- How long should you wait before quitting your day job to shift into full time photography
- Are wedding fairs a good source of bookings
- The benefits of making friends within your network
- Why Anna quit going to wedding fairs
- Where Anna's bookings are coming from now
- The importance of adding keywords to your website images
- Why you should be writing blog posts with your readers in mind and stop writing for search engines
- The importance of connecting with your readers
- Where to add keywords in Photo Mechanic
- Join Facebook groups to tap into a source potential clients
- Incentavising your referrals
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:
- The importance of having a well-designed website to attract and connect with clients
- Was Anna's video on her website a good investment or not
- Advise on how to show your personality on your website
- How Anna shifted from shooting on guide mode to where she is now with her photography skills
- The best thing that Anna has done for her business
- Why you need to continually attend photography workshops and how to get the most from them
- Blog the images that you want to shoot
- What Anna would do to get bookings fast if pushed
- How Anna handles customer complaints
What is your big takeaway?
Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
I don't want to be just another photographer. I want to be special. I want to be chosen for me and not just my photos
If you have any questions that I missed, a specific question you’d like to ask Anna or if you just want to say thanks for coming on the show, feel free to add them below.
If you’d like an easy way to show Anna your thanks, and support for the show at the same time, click the link to create a tweet and automatically show you’re listening: https://photobizx.com/tweet
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple reasons. Firstly it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog just like I have with Clint below:
So glad I found you!
In iTunes by NandaDncr who I believe is Amanda Perris from Australia on May 10, 2015
I heard you recommended on The Candid Frame and went to check out the standard podcast. After listening to the first lot of accessible podcasts I decided to give the premium membership a go. And wow, this is great stuff and great interviews.
I am an amateur photographer considering the chances of turning this passion into a career and am loving the no BS, warts and all look into how others do it. I come from a business background and I’m realising that it is all transferable and that if I want to have a go at this I can’t be blinded by my passion as far as business goes.
Fantastic, thank you so much. Awesome show.
Insightful and Focused
In iTunes by Clint Bargen from North Vancouver Canada on May 22, 2015
I only recently discovered Andrew’s podcast, but I’m so thankful I did!
The guests he brings on board are always interesting and Andrew has a great ability to get them to reveal their deepest, darkest and most helpful business advice!
Listening to Andrew’s podcast makes me feel like I’m a part of a community of other photographers versus being in competition with them all.
Thanks for all your hard work!
$1 Trial for the PhotoBizX PremiumMembership
If you're listening to the free podcast, you definitely know you're missing out on a ton of good content that could be the difference in you speeding up your success in this busies or working things out yourself… slowly.
You've also probably wondered what you actually get for $20 per month with the membership, will it really be good value for you?
Now, you can trial the Premium Membership for a measly $1 for the first month! Here's the link to go sign up and stop missing so much great stuff: https://photobizx.com/try
Any questions or hassles, email me or leave a comment below – hope to see you in the membership area shortly.
The Future of Photography Websites – Understanding and Adapting to Trends
We've talked a lot about websites on the podcast and I can't think of the number of guests that have said their website is the number one source of bookings for them – including todays guest Anna Pumer.
Friend of the mine and the podcast, website guru, Alex Vita has just written an article over at Digital Photography School on current website trends and what you need to be doing to adapt to the changes.
Once again the article is written in Alex's easy to understand writing style and I know you will find something in this post that will get you thinking (and changing) what you're doing on your website.
Links to people, places and things mentioned in this episode:
Peek – Have a real person give feedback on your website
Day In The Life – Award winning album
Website Trends article by Alex Vita
Thank you again for listening to the show and thanks Anna for being an awesome guest!
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon