Do a google image search for today's guest, Jake Olson, and you will immediately see he has a strong focus in regard to what and how he shoots. His work is all outdoors, it features beautiful warm golden light, strong leading lines and shallow depths of field. The photography is simply gorgeous, all of it! Following Jake, it seems all you need to do is niche down in your portrait photography business for success.

Jake is from Nebraska USA, he’s an award-winning, internationally known photographer who has been published throughout North America, Europe and Asia in Vogue Magazine, The Huffington Post, The BBC, The Weather Channel and National Geographic.

And here's one of the coolest things, Jake didn't pick up his first camera till the age of 38!

Here’s some of what we cover:

  • The secret behind Jake's incredibly beautiful photos – real or heavily post-processed?
  • Why Jake only shoots during the golden hour
  • The process involved to produce consistently great portraits for your clients
  • What style of photos sell every time
  • Why telling a story through your photos matters in terms of dollars in the bank
  • Why trends are the last thing you should be following in your photography business
  • Who specifically are Jake's clients and how does he target them?
  • How to shoot photos that have a chance to go viral
  • The importance of pleasing your audience
  • Business strategies in a rural city and surrounding areas
  • Get so good at marketing you can pick the clients you want
  • Pricing and packages
  • Jake's other income streams
  • Why you shouldn’t raise family portrait prices if you’re booked solid
  • Can you make a living from stock photography?
  • You don’t need to be good at photography to succeed
  • Why Jake shoots 7 days a week in the busy season

Jake Olson Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:

  • Viral images are important to market your business
  • Jake's shooting technique
  • Clothing preference for portrait clients during photography sessions
  • Jake's thoughts on photography as a luxury item
  • The power of exclusivity and how to build it up for your business
  • How to give exclusivity an edge
  • Why Jake doesn't care about people stealing his work
  • The primary role of Facebook in Jake's business
  • Facebook tagging to find future prospective clients
  • Qualities of a viral image
  • Why Jake thinks it's alright to fail
  • Finding the right timing to discuss pricing with your clients
  • Never rely on local clients to grow your business
  • How Jake manages his time
  • A simple strategy to save you plenty of post-processing time
  • How to keep the passion burning in your photography business
  • Why you need to stay true to your style
  • The best thing Jake has ever done for his business
  • What Jake would do differently if he has to start over again
  • How to handle an unhappy client
  • Finding your photography style

If you're on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Jake Ohlsen, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your podcast app.

Jake Olson Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.

Some of the best photos come in between poses – Jake Olson

If you have any questions that I missed, a specific question you’d like to ask Jake or if you just want to say thanks for coming on the show, feel free to add them below.

Jake Olson Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.

If you have left a review in the past, thank you!

If you haven't and you'd like to, head to and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL.

Jake Olson Photography Podcast

Links to people, places and things mentioned in this episode:

Jake Olson on Facebook

Jake Olson Studios

Jake Olson on 500px

Jake Olson on Instagram

Jake Olson on Twitter

How I Shot “Aging Storm Redux”

reFramed – The Jake Olson Story by Heather Fox Griffith (book)

Top 30 Most Influential Photographers on the Web

Andrew Wyeth

Sir Ridley Scott

Tim Burton


Canon EOS 5D Mark III Digital SLR Camera

Canon EF 50mm f/1.2 L USM Lens for Canon Digital SLR Cameras

Canon EF 24-70mm f/2.8L II USM Standard Zoom Lens

Canon EF 85mm f1.2L II USM Lens for Canon DSLR Cameras

Jake Olson Photography Podcast

Thank you!

Thank you again for listening to the show and thanks to Jake for just being himself – It was a real pleasure to have him on the show, I know you’ll love his candid answers as much as I did.

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon