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Nicole Begley of www.nicolebegleyphotography.com is based in the USA and specialises in pet and equine photography after moving away from family portrait photography. Prior to becoming a professional photographer in 2010, she spent 13 years working as a zoological animal trainer.
In this interview, the focus is on utilising silent auctions to generate pet photography leads, bookings and sales. This strategy has been one of the most consistent producers of clients for Nicole and there's more to it than you might think. Nicole shares exactly which auctions to seek out and partner with, what to offer, how to make the most of your partnerships and ultimately, how to get great sales from these shoots with your perfect target clients – NOT freebie hunters.
You'll also learn exactly how to structure your pet photography pricelist to naturally lead your photography customers to spend more money with you. What Nicole shares on this topic alone is absolute gold and is one of the best ways I've heard to set up a price list to encourage spending on wall art and albums.
There's a whole lot more and don't think about passing on this episode if you don't photograph dogs or horses – there is a ton of information that Nicole shares that will affect the way you do business, no matter the genre you focus on.
Nicole is also the creator of Hair of the Dog, a blog for pet photographers where her focus is helping pet photographers build a more successful business. She's also the author of the book: Pet and Horse Photography for Everybody: Secrets from a Pro.
Here’s some more of what we cover in the interview:
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
One of the most important things you can ask your client, especially in initial inquiry is “Have you given any thought to how you'd like to display your images after the session?” – Nicole Begley
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Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Nicole shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
The name of the game is offering service with a smile and giving clients the best experience so they have a great experience and they still feel good about your business. – Nicole Begley
If you have any questions that I missed, a specific question you’d like to ask Nicole or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
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PhotoBizX Premium Membership Specials!
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Why the special?
Because it's holiday time (I'm off to France in July) and there's no better reason to celebrate!
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Why should you join the PBX Membership?
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Here's what three photographer members posted in the Premium Members Facebook Group while I was preparing this episode to go live. These comments and the post were unsolicited.
Appreciation Post!
Links to people, places and things mentioned in this episode:
Nicole Begley Photography Website
Hair of the Dog Blog on Instagram
Hair of the Dog Facebook Group
Pet and Horse Photography for Everybody: Secrets from a Pro by Nicole Begley
Nicole Begley Silent Auction Tracking Sheet Freebie
Thank you!
Thanks again for listening and thanks to Nicole for coming on and sharing so much about her thoughts on the business of pet photography, marketing, sales, utilising auctions to attract clients and how to run a successful business.
You just kinda have to fill out what your clients are interested in and then what also you love because you can't sell something that you don't love. – Nicole Begley
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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