Jeff Brown of Focus On Marketing photographed over 750 weddings and is now helping photographers with their marketing, social media and business in general. A big focus of this episode revolves around how you can positively influence the photography buying decisions of your prospective clients with your social media accounts.
I'm always wary about bringing on a photographer who has moved into coaching photographers but if my research is correct, we should be in for a great interview today. Here are some reviews from photographers he has helped:
Your knowledge on social media marketing is mind blowing and I wish I had contacted you a lot sooner. – Danny Inwood
Jeff's been an absolute star and has offered me loads of fabulous advice already in regards to building my photography business. – Dan Biggins
This guy is top notch!!!!!! I've just started a business and its growing fast thanks to Jeff. Brilliant tips that pay 10 fold. – Kirsty Bob
Here’s some more of what we cover in the interview:
- Why move from photography to coaching photographers?
- Key things to know and ask first before giving advice and coaching other photographers
- The two goals that will make the biggest difference to your photography business success
- Why you only need to focus on one or two social media accounts than having more of them
- What is Facebook's relevancy score and how you need to be using it?
- How focusing more on your social media account/s positively influences your customers buying decisions
- What you should NOT be doing on Facebook to improve your reach
- What are outbound links and how do they affect your organic reach in Facebook
- The best things about LinkedIn and how they can help you to massively grow your audience
- How to get started with LinkedIn and how to set up your profile properly and effectively
- The importance in optimising your LinkedIn profile and setting your target niche on the platform
- The two types of buying decisions and how they affect your photography business
- Tips and things to remember when creating your content for Facebook and LinkedIn
- What type of call to action to add to your LinkedIn posts
- How to target a particular audience with your posts on LinkedIn
- Tips and tricks for adding your photo, name and headline to your LinkedIn profile
- Things to know when adding your connections in LinkedIn
- What is velocity and how does it work in LinkedIn?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
People will only check your website as a last minute thing. They'll build up a relationship with you via Facebook or LinkedIn and then they might hop across to your website just before they send any money over to you, just to check you out. – Jeff Brown
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
One of the key things to social media is directing the right content to the right audience on a consistent basis. And by consistency I mean at least, every single day. At least one piece of content going out everyday. – Jeff Brown
If you have any questions that I missed, a specific question you’d like to ask Jeff or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here are the latest reviews:
In iTunes by Galway lifestyle family photographer, Simon Boyle from Ireland on March 4, 2018
Why bother trawl through the internet, scrimping for possible golden nuggets of business-related photography info and advice when you can just go straight to the vault where all the gold is stored. That's what Photobizx is for me, the vault. A place where real professionals share their systems, secrets and knowledge that inspire and provoke to action.
Andrew also has a lovely manner which is always inquisitive and sincere. What's not to like.
In iTunes by Aberdeenshire Portrait Photographer, Melissa Fisher from the UK on February 22, 2018
This is by far the best podcast/information source out there for photographers.
Whether you're looking for business advice, inspiration, motivation or just to hear how successful photographers talk about their own ups and downs in their business this is the place!
Andrew makes no assumptions about the listener or his guests. You can be a beginner or a veteran in the field and you will get some bits of wisdom out of EVERY podcast! Making this a fantastic resource for anyone in the industry!
If you're thinking about going Premium…just do it! Worth every penny!
Statistics show that 80 percent of people who get to a website with a purchasing decision, the first they do before they decide to purchase is to check out your social media page, usually Facebook. Because Facebook, as you know it's the biggest social media platform in the world and it's not gonna go away. – Jeff Brown
Online Photography Sales Masterclass – a different way to do sales
The Online Photography Sales Masterclass is now available!
Since releasing the course to PBX members, we've steadily been adding content to the course as requests from users arose. Now, you'll also find a complete set of swipe copy to use in ALL your client correspondence, sample galleries, real price lists and a growing Q&A chapter.
Hey hey hey Andrew and Nick …. I must admit this course has been the best I have purchased BY A MILE…. I can't thank you enough for putting it the way you have. Even though I am just starting I was in procrastination mode most of the time… but after this, it will change.
The content of course, Nick's website and how easy it is to understand is a game changer. This course is like RED BULL for my photog business startup. You truly have given me the push and WINGS TO FLY 😛 – Praveen Shankam
The course has been put together by family and portrait photographer Nick Peel who is averaging $1000 sales – all online.
Yes, the big industry push is towards IPS but there are a bunch of reasons you might need to utilise online selling. That's why I saw such value in putting this together with Nick.
In the course you'll learn:
- how to set up your pricing to lead client naturally to your top package every time
- what to include in your online gallery
- how to set up your gallery and pricing to make it easy for you and clients (video tutorial)
- which shots you need to best sell your top package following every shoot
- what kind of locations will give you the best chance at selling your top package
- why you should never sell individual images
- how to introduce urgency into your pricing which encourages sales
- email and text swipe copy to use in your business
- why you shouldn't use sneak peeks with online sales
- And as they say… Lots more
The course is aimed at portrait photographers, in particular, family photographers but there is section for shooting couples and engagement sessions and selling online to these clients.
The cost is only $97 – ONE sale of your top package (which is exactly what the course will show you how to do) and you 10X your investment in the course.
As usual, there's a money back guarantee – if you're not happy for whatever reason, let me know and I'll refund you. No questions.
Nick and I have worked hard on this and we're both proud of the result and think it fills a need for any photographer who for whatever reason can't or doesn't want to do IPS.
If that's you and you want the best chance of making great online sales following every session, this strategy will do that for you. It's proven and it works.
Click the link to get access now: https://photobizx.com/online-photography-sales-masterclass
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Jeff for coming on and sharing so much about his thoughts and tips on business, marketing and social media for photographers.
It's better to do two social medias and do them very well, than do eight social medias and be a complete mess of it. – Jeff Brown
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon