Corey Potter of www.fuelyourphotos.com gives away more SEO info and help than I've seen from any other SEO specialist – both inside his Facebook Group “Fuel Your Photos” and other photography groups. In this interview, Corey shares the big things (and changes) you need to be aware of and ready for with your photography website for 2018 and going forward.
The beauty of Corey as a guest is he is an SEO specialist who focuses solely on the photography industry and understands our particular needs. He has a background in wedding photography where he and his wife built up their photography business, but he's since moved away from shooting and now works on marketing and SEO for photographers.
Here’s some more of what we cover in the interview:
- Changes and what to expect with SEO in 2018
- How Fuel Your Photos helps photographers and the services they provide
- The importance of keeping your content marketing relevant to assist your website ranking
- Why work on SEO when you can have Facebook ads as your traffic source
- How effective SEO helps create a good source of constant leads
- What to consider when writing photography blog posts in 2018
- Does the number or volume of blog posts really help your website ranking?
- Does having SSL certificate result in better search engine rankings?
- Tips on how to get an SSL certificate with your hosting provider
- The importance of mobile friendly websites for SEO rankings
- The difference between mobile friendly and a responsive website
- Why you need to have a responsive website in 2018
- What is Mobile First Index and its relevance to any website when it comes to SEO?
- How would you know if you have a separate mobile version of your website?
- What is SERPS features and the new changes along with it?
- The good thing about using the Incognito mode when researching keywords
- What is Machine learning and why it is important to understand how it works?
- Knowing your audiences and what they want from your site is the fundamental of better site ranking
- Weighing what's most important and what to consider if you want your photography site to rank higher
- Once you have the traffic to your website, what's next?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
Finding those few gold nuggets and like really milking them for all their worth is often worth a lot more than just like blogging all the time because you think you should. – Corey Potter
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Hey Andrew! I love everything about your site/podcast. I have learned more in the few months listening to you and your interviews than I have in the past few years combined. Just wanted to say thanks! – Maine Dog Photographer, James Chatmas
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Corey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
My opinion is you need a responsive website. Google's opinion officially is that responsive is best, mobile friendly is technically good enough. – Corey Potter
If you have any questions that I missed, a specific question you’d like to ask Corey or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here are the latest reviews…
I was skeptical… I shouldn't have been
In iTunes by Somerset headshot and portrait photographer, Jason Holt
I'm writing to say how grateful I am to you and your guests for the podcast. I listened to the free version for a while and then subscribed. I was sceptical but should not have been – after a few more short weeks I was hooked.
Your inquisitive but easy-going style has me looking forward to each Monday morning. I do struggle to take action from each episode but am getting better with that.
Please keep up the great work. Thanks so much for the help you have provided my business to-date and everything that you and the guests will provide during the rest of 2018.
Take care, talk soon. Jason
Awesome Podcast – Donnell
In iTunes by one of the best wedding photographers in Greenville SC – Donnell Crear in the USA on February 4, 2018
Andrew has knocked it out of the park again with another brilliant podcast!
His interviews are always engaging and entertaining. The way he drills including on his questions to guests is second to known. I'd highly recommend any photographer giving this podcast a listen.
Figuring out who are your clients, what exactly do they want, how are they searching and making sure that you stand out for being able to answer that question is so, so important going forward. – Corey Potter
Another Kick Ass tool from Anna Pumer – wedding blog post generator
Following the success of Anna's About Me Page Generators (you'll find one for whatever genre of wedding or portrait photography you specialise in) Anna has come to the rescue for anyone who dreads and shudders at the thought of writing another wedding blog post.
If you just don't like blogging weddings, struggle to get started and something on the page or simply want to save time – you'll love this generator.
It’s basically a pre-filled template for a blog post about a wedding you’ve photographed, with a stack of customisation options. It’s quick and easy to use and yes, you can can use it for every wedding. It’s also SEO friendly and will save you a ton of time to focus on other things.
The cost is £69 UK Pounds. Use the promo code PBX (till Monday 12th March 2018) and save almost 30%.
Use the link to access the shop page and look for the Wedding Blog Post Generator.
At this stage, the blog post generator is designed for weddings, but I know Anna is working hard to release options for portrait, newborn and pet photographers. I'll let you know when they are available.
A lot of times people think of SEO as how can I fix the things on my website whereas, you really need to be thinking about SEO as how do I optimise my entire presence online for search engines. – Corey Potter
Links to people, places and things mentioned in this episode:
Wedding Blog Post Generator – use the promo code PBX to save £20 this week only
Thanks again for listening and thanks to Corey for coming on and sharing so much about SEO for photographers in 2018 for todays episode.
I find that a lot of photographers just aren't very clear on what it is that they wanna do. And that doesn't have to do with SEO, that has to do with you know being an entrepreneur, being a business owner and really being clear about your message and your offer and everything like that. – Corey Potter
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon