Heidi Thompson of Evolve Your Wedding Business has authored a book that goes on sale today – for 99c! As a business coach / consultant, Heidi has been helping business owners identify and attract their perfect clients – it's the number one thing she is asked to do when working with small businesses. It's the reason she wrote her book: How To Clone Your Best Clients.
In this episode, we talk about the book contents and I put Heidi to the test with scenario after scenario as I play the role of portrait photographer, wedding photographer, a photographer new to business and someone who is well established. I think you'll get a ton from the interview and more from the book. Grab it while it's on sale and get access to the Q&A webinar Heidi is putting together especially for the early bird photographers looking to attract more of their perfect clients.
Here’s some of what we cover in this interview:
Clone Your Best Clients Episode
Subtitle: How to Take the Guesswork out of Your Marketing and Attract More Ideal Clients
Author: Heidi Thompson
On Sale Date: May 9th, 2017
Versions: Kindle & Paperback
Price (USD): Kindle version will be $.99 from May 9th-12th and will increase to $3.99. Paperback version will be $14.99.
Bonus Info: Purchase the book by 11:59pm PST on May 23rd, 2017 and send receipt to [email protected] and you’ll be able to join in and ask your questions on an exclusive live Q&A with Heidi.
Book Description: What if you could clone your best clients and work with them over and over again? Imagine how happy, fulfilled, and profitable you'd be if you could work with more of these ideal clients who appreciate and respect your work and don't object to your prices. Sounds magical, doesn't it? Clone Your Best Clients can help you identify, find, and attract your ideal clients.
This book introduces readers to the “Clone Your Best Clients System,” a process creative entrepreneurs and wedding business owners use to understand their very best clients and attract more clients just like them. You'll learn how to identify the clients you love to work with and create a marketing plan unique to your business that consistently attracts more of your ideal clients. If you want to work with more of your ideal clients and take the guesswork out of your marketing, this book is for you.
Heidi's email address to email your receipt and get on the Q&A session: [email protected]
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Heidi shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
If you have any questions that I missed, a specific question you’d like to ask Heidi or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
How to run a Facebook Ad Promotion for more photography leads, shoots and sales
Do you have enough bookings for your photography business?
If not, the Facebook Ad Promotion Course will be available later this week
In a nutshell, the course contains:
- step by step tutorials on how to craft a Facebook ad that appears to your ideal target audience (with lots of examples)
- videos showing you how to set up your ad inside Facebook's Ad Manager and how to use the best targeting for quick results
- “role play” audio recordings showing you how to book the right clients for shoots (and pass on the ones that are only after a free shoot and print)
- separate instructions for different photography genres
The course is now available at $47 USD for 5 days from today.
The course will be available in its entirety once purchased – it’s not an email drip campaign. You get lifetime access.
In the meantime, I've put together a series of video tutorials covering important aspects from the course. Even if you don't purchase the course, you'll get many takeaways from these free videos alone: http://fbadpromo.com
Here's what other photographers had to say about the course:
“Just buy it, you will start making money as fast as you start phoning and shooting sessions. The cost for new clients is so low it's silly. I had figured it used to cost about 60+ dollars per new clients. Now it's about 5.” – Jerry Van
“I'm also happy to say I've already gotten 2 couples who filled out the questionnaire within 2 hours of posting the ad. Really cool to see how well it works, even with someone like me who has been full time for less than a year.” – Carl Heyerdahl
“I have followed Andrews instructions to the letter and in 24 hours I have 24 completed questionnaires, 2 wedding enquiries and the ad has been seen by 4000 people. This stuff is gold. All for £20, and I have 6 days left to run.” – Simon Hawkins
“My mind has been blown! The reach was over twenty thousand, nearly a hundred people applying for the shoot, three wedding enquires, and nearly a hundred page likes! […] Honestly man, can't thank you guys enough for putting this together!” – Daz Mack
“What a fantastic course… Super easy to breeze through and its all killer, no filler.” – James Westray
Links to people, places and things mentioned in this episode:
The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business
Episode 161: Heidi Thompson – Social Media Strategies for Wedding Photographers
Evolve Your Wedding Business on Facebook
Thank you!
Thanks again for listening and thanks to Heidi for coming on and sharing so much about her new book ad being willing to answer question after question on all kinds of scenarios – Heidi, you're a champion.
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
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