Too many wedding photographers target any and every potential client which is damaging your business. Heidi says you need to think less about what your client wants and start shooting for yourself to really attract the right clients for you.
If social media marketing is a real drain on your marketing time, Heidi shares a bunch of strategies to get it done in one hour per week and how to find an endless source of helpful, targeted content from the web, other vendors.
Here's some of what we cover:
- Bringing in the right customer and converting them into clients
- How to figure out who you don't want to work with to find the clients you do want
- It's your business, you can say no to working with everyone
- Your photography doesn't have to be all about the client, it needs to be about you too
- How to profile your target client (or favourite clients) to know where to focus your marketing efforts
- Be the “go to person” for your target niche or style of photography – be that expert
- The wording on your website has to reflect the language your target client uses
- Why you shouldn't just blog your weddings, blog helpful content for the client you're aiming to attract
- Why clicking “publish” on your blog post is just the beginning of the marketing cycle
- What are the best tools to cut down your social media time?
- How to optimise your blog post for Pinterest
- How to structure and “drip feed” your tweets and Facebook posts to get multiple posts from a single blog post
- Why you should NOT ask vendors to share your posts – even if they are mentioned in the post
- Your pinnable images should clearly show what your blog post is about – if not, add text to the image
- Why you need to be using localised keywords in your Pinterest descriptions to be found by local clients
- Build credibility by sending your visitors to other vendors websites and Facebook pages
- Why you need to be aware of the terms you're using on your website and how they may be making your clients feel silly
- Not every visitor to your site will be ready to talk to you and that's why you need to “trade” them to leave their email address so you can stay in touch
- Why you should never use the word “Newsletter” when staying in touch with your clients
- Using free CRM software to keep track of what's said and generate repeat business
- Using private lists on Twitter
More Treats from Heidi
Make sure you check out Heidis's free course: Mind The Gap, to guide you how to identify your perfect client with the included videos and worksheets then how to actually attract them to your photography business.
Also from Heidi that she has put together to make your life easier – a super helpful PDF to get you started with the Buffer App. You heard in the interview how much time is saved posting to Facebook and Twitter with this application. The link will take you to her Facebook Page where the PDF is located and can be downloaded from there.
Getting started with any new software can be a drain on time and thinking power. Use the “cheat sheet” to get you up and running fast.
You save a whopping $100 of Heidi's in depth marketing course for businesses in the wedding niche that really want to get their marketing and targeting nailed: Evolve Your Wedding Business is an online video course and you can find more details about the course and savings in the Members area of the website.
What is your big takeaway?
Following this interview with Heidi, I'd love to know what your biggest takeaway is – what is the one thing that you'd like to implement or remember from what she had to share? Let me and other listeners know by leaving your thoughts in the comments below.
If you have any questions regarding my interview with Heidi that I missed or a specific question, feel free to add them below and she'll happily answer them for you. There are absolutely no silly questions and chances are, if you're wanting to know the answer to something, other listeners will too. Get the conversation started by using the comments area below.
iTunes ratings, reviews and Shout-Outs
Each week I go through the ‘”ritual” of checking for any iTunes review for the Photo Biz Xposed podcast and I'd by lying if I didn't say it's a real thrill to see a new post. It feels like a pat on the back, a sign of support, of community; and a little wink from you, clarifying that I'm on the right track with this thing.
This week I was blown away!
Thanks you so much Lonsy of http://www.lonsy.co.uk, Anita Watkins of http://anitawatkinsphotography.com, Ces White of http://www.dexine.me, Mark from the UK and Lena Postnova of http://lenapostnova.com.au – each of you alone have made my week and collectively, humbled me… thank you for your support.
It's the iTunes reviews that make a big difference to the podcast being ranked well and found in the iTunes store. If you have the time and are happy to leave an honest rating and review, head over to iTunes. Don't feel your comments have to be long, involved or gushy, an honest opinion is all I ask.
This week on social media and email, I've had the pleasure of chatting to a bunch of cool people and want to give shout outs to:
Alan Moyle of http://photobat.net
Lisa Huelin of http://lisahuelin.com.au
Dalibor Acimic of http://www.acimicphotography.com
Tim McIvor of http://timmcivorphotography.com.au
Eric Williams of http://www.wattpakstudio.com
The Guys from ShootZilla at http://www.shootzilla.com
Kristin Mitchell of http://struvephotography.co.uk
Martin Pawlett of http://www.martinpawlett.co.uk
Dan Biggins of http://www.danbiggins.com
If you'd like to get in touch, ask a question or make a suggestion for the show, you can email me firstname.lastname@example.org, find me on Twitter https://twitter.com/andrewhellmich or on Facebook at https://photobizx.com/facebook – I'd love to hear from you!
Links to people, places and things mentioned in this episode:
Follow Heidi on Twitter – https://twitter.com/Evolveyourbizuk
The free course from Heidi – mindthegapcourse.com
Buffer App – compose, save and drip feed your social media posts
Social Media Simplified – Heidi's PDF to get you started with Buffer App
PicMonkey – simple image editing software
Canva – simple image editing software
High Rise CRM Software – https://highrisehq.com
Click here for the High Rise Free Plan (difficult to find link on the site)
Evernote – the totally flexible software to save… Everything and be able to find it later
Evernote forums to learn how others are using this software
Aweber – software to build your email list
Mail Chimp – software to build your email list
Mozi Magazine – online and print magazine for wedding and portrait photographers
That's it for me this week, hope everything is going well for you in life and business. I'd love for you to leave a comment below about your biggest takeaway from this episode.