Heidi Thompson of Evolve Your Wedding Business will be a familiar name to long time listeners – she was interviewed for episode 40 while living and working in the UK. Now based in the USA, Heidi is back to share her new social media strategies for wedding photographers – no matter where you live or who your target client is.
Heidi's business is based around helping wedding professionals simplify their marketing, attract more clients and ultimately, get better sales. The best way to describe Heidi is an enthusiastic, passionate small business coach and she does all this via her blog, podcast, ebook, online course and one on one marketing training.
Here’s some of what we cover:
- Moving your business to the other side of the world
- Why small business owners in the wedding industry need help with marketing
- How to avoid being tied to a location-based business
- Where are Heidi's clients located and who are they?
- The biggest issue wedding photographers seek help with
- Why your marketing strategies need to be aligned with your social medial tools for it to work
- Should you join all social medial channels or just pick one and master it?
- Tools you can use to automate sharing to less active social networks
- How to share content to give you results you want in your photography business
- Heidi's preferred automation tools to curate content for her social channels
- How is Edgar different from all the other social media management and scheduling tools?
- Strategies to use for your social media channels
- Are you spending too much time on your social media marketing?
- How to plan social media posts ahead of time to be more effective
- Which time of day should you post to social channels to have the greatest impact on your strategy?
- How to streamline your social shares
- Scheduling social shares in batches helps prevent workflow interruption
- How to stay focused while constantly feeding your social channels
- How to keep the fun factor when scheduling posts in social media
- How to efficiently share photos inside Instagram
- Is it ok to use a scheduling tool for Facebook posts?
- Which works better on Facebook – running ads or sharing posts?
- Social media posts or blog post – which is more effective for a photography business?
- How and what you post on social media depends on who you are targeting
- Talking to previous clients is one of the most untapped resources of marketing information
- Why it is important to understand and see things from a client's perspective
- Should you write using your client's language or should you use your own voice?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this episode where you can hear lots more content from where we dive deeper into some of the earlier topics plus some new ones that I pushed hard for that include:
- Why your word choice matters when writing your posts
- Empathy is lacking in business today – are you using it in yours?
- How to use your client's words and mix them with your writing
- How to use empathy to generate bookings
- Using a copywriter to connect with your clients
- Digging deep to better understand what your clients want from their wedding photographer
- How to easily give clients the trust you're understanding what they want from you
- What kind of questions can you ask clients to draw the information you want?
- Showing clients the proof they need to see why they should book you
- Why you need to ask clients what they care about
- Snapchat for wedding photographers
- Does Snapchat have a potential to overtake Facebook and Instagram?
- The biggest mistakes Heidi's clients are making
- How to kill your business and what you need to avoid for success
- The best way to narrow down who you're trying to attract to your business
- How to position yourself and your business as the go-to-person for specific clients
- Visuals are powerful in eliciting the right feel and the right type of people
- Should you delete old blog posts just to narrow down your target market?
- Why should you consider a copywriter and what can they do for your business
- How to ask clients to give you a testimonial
- What kind of questions should you be asking previous clients
- How to effectively communicate the benefit clients get from what you are offering
- Clients care about results – show them you can deliver
- Should wedding photographers hire copywriters?
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Heidi Thompson, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Blogging is always important because it lives forever – Heidi Thompson
Plus, access to a members only Facebook group where you'll connect with other members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. You will not find cooler, more motivated and caring photographers online.
What is your big takeaway?
Following this interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or learnt from what was shared? Let me know by leaving your thoughts in the comments below.
It's really about getting to know clients better, not as wallets but as individual human beings with emotions – Heidi Thompson
If you have any questions that I missed, a specific question you’d like to ask Heidi or if you just want to say thanks for coming on the show, feel free to add them below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL and your name.
New Facebook Pixel Training
Kerry Fitzgibbon from Social Media Plus One is the Facebook marketing expert who was interviewed for episode 139 of PhotoBizX. Kerry has just released a 30 minute free course on how to use the new Facebook Pixel and it's available here: The New Facebook Pixel Training
NOTE: you will need to add your email address to get access to the video.
The new pixel has been out for a while now and it will soon be the pixel you must use as Facebook start to phase out behold conversion pixel.
The new pixel is used for building custom audiences, retargeting, conversion tracking, lookalike audiences and more.
Included in the 30 minute training video, Kerry shares:
- Where to get the pixel
- How to recognise if you have the new pixel easily
- How to install the new pixel on your site
- How to use the Pixel
Links to people, places and things mentioned in this episode:
Bittersweet Designs – marketing templates for photographers
Social Media Plus One – Facebook Training by Kerry Fitzgibbon
Thank you again for listening to the show and thanks to Heidi for coming on and sharing so much about your business.
You need to see your clients as human beings with hopes, dreams, concerns and aspirations to effectively communicate with them – Heidi Thompson
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon