Maurice Jager of www.mauricejager.com is one of Europe’s premiere headshot photographers and Chief Marketing Officer at Peter Hurley's, Headshot Crew. Maurice unashamedly states in his bio… he takes the best photo people have ever had of themselves and is utilising LinkedIn as one of his primary sources of bookings. In this interview, Maurice shares in step by step detail, how he's capitalising on this little used social media platform by photographers to get noticed and booked by combining it with tactical emails.
A little background on Maurice; after a decade long career in marketing, he took up photography full-time. Thanks to Peter Hurley, he’s been given the opportunity to teach headshot and portrait photographers both online and in-person to build their portfolio and business. Today, he combines his work with Peter, teaching headshot photography and business plus shooting in the corporate world of Holland to live a life he's truly excited to be living.
Here’s some more of what we cover in this interview:
- What a normal day for Maurice is like and what keeps him busiest
- How Maurice found his way into headshot photography
- When and why did Maurice decide to quit his job and go full-time with headshot photography
- Average number of shoots and how much Maurice charges per shoot
- Maurice photography style
- Pricing and turnover
- Competition and how Maurice handles it
- How to responds to clients who think your rates are way too high
- Creating your own market and demand for your photography
- Maurice's first year in photography and how he attracted his first clients
- Will you get bookings from shaking hands and giving out business cards?
- The importance of asking for feedback on how you present your business
- Sending out free headshot sessions to top level management to get referrals and expand your network
- Using LinkedIn to target future clients for your headshot photography
- Email marketing and getting the most from LinkedIn
- Free headshot session and referral systems
- What Maurice does to attract new clients to his business
- How Maurice built his Instagram following
- Focusing on hashtags and tagging to increase engagement and follower base on Instagram
- Building your Instagram followers and creating your network
- Who to pick to network with on Instagram and why
- Instagram's Direct messaging function and how to benefit from it
- What to say when reaching out to companies to market your business
- Why and how to match your marketing message to your personality
- What is Zapier and how it works?
- Zapier's delay feature and how it helps schedule posts in social media more effectively
- Why Maurice uses bright red fonts for pricing on his website
- Setting up your website as a marketing machine for easy and smooth bookings
- Why Maurice decided to start blogging about his business
- Focusing on your personal branding through content creation
- How Maurice came up with his pricing structure
- Why Maurice prefers to shoot less clients per day
- Human interaction can be exhausting
- Maurice’s shooting work flow
- Usage rights and copyright from your headshot photography
- How to handle clients who call in sick for their commercial photo sessions
- How to price volume corporate shoots
- Headshot Crew consulting service
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version.
I think networking either socially or in real life is all about creating connections. And a lot of people they just expect people to find them. That doesn’t work that way. You need to put yourself out there before people can actually find you – Maurice Jager
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interview with Maurice, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus, member only interviews.
You'll also receive access to the members only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take what you hear in each episode and put it into action. There are also FB live video tutorials, role play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Maurice shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in todays episode.
If your business is quiet, you might ask for a lot of money. Because if they book they might as well pay big and if they're not booking you anyway you might as well ask a lot – Maurice Jager
If you have any questions that I missed, a specific question you’d like to ask Maurice or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners means more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your key words or keyword phrase and where you'd like me to link to.
Here's the latest review for the PhotoBizX podcast:
The real deal
In iTunes by Lincolnshire wedding photographer, Carl Spring of 166 Photography from UK on July 21, 2017
I've listened to many photo podcasts that talk about business etc., but most turn out to be guests simple promoting something or lack content, not PhotoBizX, which actually gives real, practical advice from every guest.
It is also worth the investment for premium members. I was dubious, based on previous experience, but within 7 days of my free trial, I signed up for the year of premium. The extra info is priceless and the Facebook group is full of great people who help each other to achieve.
Don't stand there, just get listening!
New online photography magazine – PHOTO Live
Enthusiast and experienced photographer Rob Jenkins has just launched a new online photography magazine for photographers on the platform Issuu. It's free and packed fill of interviews, articles and great photography.
You'll find it here: http://photobizx.com/photolive
The magazine is beautifully laid out, easy to read and I'm sure there is something for every photographer!
Links to people, places and things mentioned in this episode:
Thanks again for listening and thanks to Maurice for coming on and sharing so much about his business, marketing ideas and strategies and thoughts on attracting clients to his headshot photography business.
I feel like photographers, they’re really good at taking pictures but they’re not really good at selling themselves – Maurice Jager
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon