Premium Members, click here to access this interview in the premium area.

Jeff Brown of www.thephotographersmentor.com is the LinkedIn expert for photographers in business and looking to attract clients from the massive social media platform. 

If the name sounds familiar, Jeff has appeared on the podcast for episodes 261 and 313.

He's the author of the book: The Photographers Missing “Link” edIn: Your Step by Step Guide on How to Make a Ton of Money on LinkedIn.

In a recent chat, Jeff told me LinkedIn has changed more in 3 months than the past two years, and there are still less than 8% of photographers with profiles on the platform.

He says, for many of the 100's of photographers I work with, LinkedIn is producing more paid jobs than ever before.

Here's some more of what we cover in the interview:

  • Why most photographers are reluctant to use LinkedIn
  • The importance of optimizing LinkedIn profiles
  • Can you find photography clients on LinkedIn
  • Can LinkedIn be compared to Facebook
  • 30k photographers are active and using LinkedIn
  • The advantages of using LinkedIn
  • How LinkedIn's algorithm work to reach target audiences
  • How to use hashtags on LinkedIn
  • Targetting your ideal photography clients on LinkedIn
  • How to effectively connect with your target clients
  • The importance of leaving constructive comments on LinkedIn posts
  • How LinkedIn un-connection works
  • The amount of time you need to spend replying to messages on LinkedIn
  • Using video and audio clips to reply to messages
  • How to set up a proper LinkedIn profile
  • The importance of checking your LinkedIn SSI score
  • How to have a fully optimized LinkedIn profile
  • Can newborn photographers use LinkedIn to generate leads
  • How to make your professional headline stand out
  • What to write in your about section
  • Adding call-to-actions on LinkedIn
  • How LinkedIn hashtags work
  • 4 different hashtag types
  • What is the LinkedIn creator mode
  • LinkedIn ads platform
  • How much work should you put into LinkedIn
  • Jeff's mentor program

Jeff Brown Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

If you want to start getting seen on LinkedIn and get in front of the people that you want to do business with, then the competition is pretty much non-existent for you. All you got to do is get your profile fully optimized and get that consistency. – Jeff Brown

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Jeff Brown Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Jeff shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

LinkedIn is the most forgiving social media platform you can get on. – Jeff Brown

If you have any questions that I missed, a specific question you’d like to ask Jeff or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Jeff Brown Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here are the latest reviews…

★★★★★ Asks The Questions You Were Thinking…

This review is by Strummn1 from the United States on August 5, 2021 vis Apple Podcasts.

Andrew is one of my favourite podcast interviewers. Besides exuding kindness and approachability, it seems he always asks the questions you would've liked to ask the guest.

He never pontificates or gets in the way of his guests, as a number of podcasters seem prone to do.

Photography Xperiment Podcasts gets into the nuts and bolts of various genres of photography and is a great conduit to some approaches to the art that are likely new to you.

Besides being entertaining, this podcast will absolutely expand your creative horizons!

★★★★★ THE Photography podcast you should be listening to!

This review is by Miami newborn photographer, Melissa Arlena Jeffcoat in the United States on August 3, 2021 via Apple Podcasts.

I’ve been listening to Andrew for years and the information his guests share beats all the others.

Andrew cuts through the fluff and asks the questions we all want answered to help us move our businesses forward.

I can’t even listen each week because there is so much info in each episode that I want to jump in and start implementing but I’m still working on the previous week's goodies!

He covers all genres of photography, business and marketing. I love to look through past episodes to get more info on certain topics like facebooks ads, email marketing and sales.

Subscribe today!!!

Why You Don't Have to Starve as a Creative

If you love podcasts, want to hear a little more from me and discover a terrific show for creatives, have a listen to the SURF COAST CREATIVES podcast, where I was recently interviewed by Ben Hucker and Jess Mellington.

Here's the link: https://surfcoastcreatives.com/podcast/ and it's episode #46

And here's a short description of the episode by Ben and Jess…

If you’re wanting to build your photography business with a consistent flow of clients then this is the episode for you.

We talk about much more including Andrew’s passion for business and his advice for budding photographers and other creatives who rely on having a consistent flow of bookings.

It’s an absolute ripper. Andrew is an awesome guy and we can tell you now he has given away the farm on this episode of the podcast.

This is episode #46 of the Surf Coast Creatives podcast.

Jeff Brown Photography Podcast

Links to people, places and things mentioned in this episode:

The Photographers' Mentor Website

Focus on Marketing Website

Focus on Marketing Facebook

Jeff Brown on Facebook

PBX261 Episode: Jeff Brown – How To Positively Influence Photography Buying Decisions with Your Social Media

PBX313 Episode: Jeff Brown – Leveraging LinkedIn to proactively generate more photography clients

Jeff Brown Photography Podcast

Thank you!

Thanks again for listening and thanks to Jeff for coming on to share his thoughts, ideas and experience on how to set up and use LinkedIn to generate leads, bookings and sales for any genre of photographer.

Don't just think about LinkedIn as a way to get clients. Think of it as a way to create alliances and joint ventures. – Jeff Brown

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon
Andrew